Once together, nothing can break them apart.
Advertising Agency: TBWA\FREDERICK, Santiago, Chile
Creative Directors: Eduardo Novión, Kike Zúñiga
Art Directors: Carlos Velasco, Seba Urrutia
Copywriters: Watón Frederick, Carlos Rosales
Published: March 2014
Once together, nothing can break them apart.
Advertising Agency: TBWA\FREDERICK, Santiago, Chile
Creative Directors: Eduardo Novión, Kike Zúñiga
Art Directors: Carlos Velasco, Seba Urrutia
Copywriters: Watón Frederick, Carlos Rosales
Published: March 2014
Não faltaram críticas e piadas à compra da Oculus VR pelo Facebook. O gadget da empresa, que ainda é uma esquisita e desajeitada máscara, gerou comoção a ponto dos funcionários da Oculus serem ameaçados de morte (!), mas a grande pergunta que ficava era: quem vai usar um treco desses?
Nessas horas, é sempre bom colocar alguma perspectiva. Em um evento em Los Angeles, o Google apresentou imagens de um dos primeiros protótipos do Google Glass. Hoje, o gadget de vestir está em vias de ganhar uma mãozinha no visual, com rumores de parcerias com a Ray-Ban ou a Oakley para tornar o dispositivo menos feioso.
Em todo caso, esse monte de cabos, fios e telas nas laterais das lentes desse protótipo do Glass não parecem assim tão diferentes da esquisitice atual do Oculus Rift. Mas continua em aberto quais seriam as possibilidades de interação do gadget de realidade aumentada com atividades na rede social. Quem sabe, um revival do FarmVille… 
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Directors: Corey Silva, Mike Plumridge
Copywriters: Oliver Beeston, Jonathan Drapes
Account Director: Jess Kolb
Agency Producer: Natasha Murray
Director: Charlie Fergusson
Producer: Krista Fergusson
Production company: Fabric Films
Photographer: Skeet Booth
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Directors: Corey Silva, Mike Plumridge
Copywriters: Oliver Beeston, Jonathan Drapes
Account Director: Jess Kolb
Agency Producer: Natasha Murray
Director: Charlie Fergusson
Producer: Krista Fergusson
Production company: Fabric Films
Photographer: Skeet Booth
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Directors: Corey Silva, Mike Plumridge
Copywriters: Oliver Beeston, Jonathan Drapes
Account Director: Jess Kolb
Agency Producer: Natasha Murray
Director: Charlie Fergusson
Producer: Krista Fergusson
Production company: Fabric Films
Photographer: Skeet Booth
Film, Online
Fino Trato
What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal use to call them? Try and shave on top of a moving truck in one of Lisbon’s main avenues, and probably that will do the trick. Clube Barba Rija is not for kids but for full grown men, so we created this daring video, with a real man instead of a stuntman, as a way to get people talking about this new online club that will help Portuguese men by delivering at their homes all they need for a perfect shave. Note: We do not provide the truck or the lady in the bathtub, just the razors, blades and shaving products. If you’re that kind of man, join the club and help us spread the word about #barbarija.
Advertising Agency:Ogilvyone, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:Fernando Costa
Copywriter:Sérgio Costa
Group Director:Vânia Anastácio
Account Executive:Cláudia Alexandre
Tv Producer:Paulo Carrapito
Production Company:Lobby Film Production
Film Director:Telmo Martins
Caviar Content has just announced the signing of beauty and lifestyle director Charles Mehling for worldwide representation.
Mehling made his commercial debut with a campaign for Earl Jeans featuring supermodel Gisele Bündchen, with whom he has become a regular collaborator, including a recent Pantene campaign. In addition to Bündchen, Mehling’s enviable celebrity and supermodel portfolio includes work with Kate Moss, Jessica Alba, Gwyneth Paltrow, Zooey Deschanel, Jennifer Aniston, Naomi Watts, Natalia Vodianova, Karen Elson, Angela Lindvall and Georgia May Jagger. He’s worked with brands including Rimmel, Dove, BCBG, Budweiser, David Yurman, Garnier, Olay, Pantene and Smart Water.
Mehling launched his directorial career with Black Rebel Motorcycle Club’s debut music video, going on to work with artists including The Kooks, Emeli Sandé, The Script, Stereophonics, Kasabian and James Morrison. He also directed several music documentaries, most notably an in-depth biography of the Scottish singer/songwriter Paolo Nutini, as well as a short film entitled “For The First Time.”
“We are very excited by the signing of Charles to our roster! His work demonstrates a fantastic blend of beauty and fashion with strong natural performances,” said Sorcha Shepherd, EP at Caviar London. “He has a deep understanding of how to capture subtle human nuances that can really elevate a beauty & lifestyle piece into something truly engaging. The fact that he is also such an accomplished photographer makes him an even stronger contender in the world of advertising, where more and more brands are looking to find a solution for both stills and film in one great package.”
New Career Opportunities Daily: The best jobs in media.
Derek Jeter’s New York Yankees career closely mirrors Fox Sports’ broadcast history with Major League Baseball. The Yankees shortstop earned Rookie of the Year honors and led the Bronx Bombers to a World Series championship in 1996 — the first season that Fox carried MLB games. He appeared in a promo in 1997 highlighting his honor.
With the future Hall of Famer retiring after this season, the Yankees Captain was a natural to star in a new national ad campaign urging viewers to tune in for Fox Sports 1’s live coverage of MLB games every Saturday, said Robert Gottlieb, exec VP of marketing for Fox Sports Media Group. The new spot starring Mr. Jeter will air heavily this week around coverage of MLB’s 2014 Opening Day.
Created by FS1’s creative agency, Pereira & O’Dell, New York, the spot likens Mr. Jeter to another famous captain — William Shatner of Star Trek — and features fellow MLB superstars such as David Ortiz of the Boston Red Sox.
(TrendHunter.com) Being able to create more work space on your desk is a dream come true and the ‘Varidesk’ allows for quick and easy variable height workstations. Having two different sizes allows for…
A new campaign promotes the power of the peanut, with ads online and in print to remind health-conscious shoppers of the protein and other benefits of peanuts.
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Jogar videogame está entre as atividades preferidas de vários integrantes do B9, já fizemos alguns Braincast’s sobre o tema, aliás, e amanhã (spoilers!) sai mais um.
É por isso que decidimos criar o nosso primeiro spin-off e lançar o Save Game. Um novo blog dedicado ao assunto, que pretende tratar games como cultura, cobrindo as principais notícias do mercado e com conteúdo original em texto, áudio e vídeo.
B9 e Save Game funcionam de forma independente, cada um contando com uma equipe especializada, porém, serão bem integrados. Se, assim como a gente, você não vê a hora de jogar mais um pouquinho, não deixe de acompanhar.
Siga-nos no Facebook, Twitter, Google Plus e, claro, acesse:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) When it comes to forward-thinking design, Nike is a brand doing it the best; the new Nike SB Dunk High Pro ‘Chairman Bao’ is designed in collaboration with Eddie Huang, the owner of…
There are plenty of award shows in advertising, but none devoted to the craft of making the award statuettes themselves. Until now.
Check out the Awardees. From the website:
Some of society's most talented and valuable individuals work in the advertising and design industry. They are regularly—and rightly—showered with accolades. But the quality of those awards can vary dramatically. From one-of-a-kind gold-plated sculptures to shabby laser-printed certificates.
In an effort to push and inspire the makers of these awards to elevate their craft, we are launching The Awardees.
Yes, despite the impressive panel of judges, the Awardees are almost certainly fake. The first Awardees ceremony is scheduled for Advertising Week in New York in October—where, if not before, the reason for the ruse will be revealed.
Via Disco Chicken.
UPDATE: Ad agency Nail Communication takes credit for the hoax.
.@nudd Okay, we confess. @TheAwardees was our foolery and commentary on the absurd amount of awards our industry has. Thanks for writing.
— Nail Communications (@NailProvidence) April 1, 2014
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This much is clear: Someone in the writers’ room at “Saturday Night Live” really, really doesn’t think highly of Jos. A. Bank suits. The weekend’s edition of “SNL” included this harsh faux commercial for the men’s clothing chain, with cast member Vanessa Bayer playing a cheerful suburban mom who’s concluded that “with their innovative ‘Buy 1, Get 3 Free’ pricing, a suit from Jos. A. Bank is effectively cheaper than paper towels!” A product-demo montage follows, with Jos. A. Bank suits being used to sop up spilled coffee, bacon grease and more around the house; additional sight gags slam the quality of the suits.
The Baltimore Sun (Jos. A. Bank was founded in Baltimore) declared the parody to be “brutal.” We agree.
Hulu’s new CEO Mike Hopkins has added a content chief as he continues to fill out his executive roster.
Hulu has appointed Craig Erwich as senior VP and head of content, the company announced Monday morning. Mr. Erwich officially starts with the company next Monday.
Mr. Erwich had most recently served as executive VP at Warner Horizon, a division of Warner Bros. TV group. For the past seven years, he had oversaw the studio’s primetime reality and scripted cable programming, which include NBC’s “The Voice” and ABC Family’s “Pretty Little Liars.” Mr. Erwich left Warner Horizon in January.
Dixons head of advertising Benjamin Kaye has told an audience at Advertising Week Europe 2014 that the brand’s partnership with Channel 5 to fund ‘The Gadget Show’ has proved invaluable to the brand.
The tech industry needs to rid itself of its “pizza-guzzling nerd” image to attract more girls into the profession, according to a leading woman in the sector.
Les vidéastes français Simon Bonneau et Thomas Pons ont réalisé 7 vidéos réussies et très graphiques pour le groupe Moongaï et leur album intitulé « Cosmofamille ». Un projet appelé « Hypermonde » produit par CHIVTEAM et composé de 7 vidéos différentes à découvrir en exclusivité sur Fubiz dans la suite.
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