Hasta La Creative!

Focus sur le photographe américain Steve McCurry qui propose la série « Omo Valley » en Ethiopie. Il réalise des portraits des africains en tenues traditionnelles, mais aussi des photos de moments de fête et de rites religieux. Sa série est à découvrir en images sur son portfolio et dans la suite de l’article.

Site officiel Steve McCurry

This year, for the first time ever, there will be a sports component to SXSW in Austin, Texas. To celebrate this, and to help festival goers select from the seemingly endless list of panels, LA-based sports and entertainment creative shop Zambezi created “SXsports Playbook.”

SXsports Playbook is a website where visitors fill out a survey of 12 either/or questions. At the conclusion of the survey, users are “directed to one of five curated panel groupings comprised of a ‘must-see’ sports lineup to suit their individual interests (and maybe even an option to avoid them altogether).” It’s a formula we’ve seen plenty of times before, but this time it just may end up being useful for those caught navigating the labyrinth of events at SXSW. Give it a try for yourself if you’re headed to SXSW, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

“Writing, like life itself, is a voyage of discovery.” -Henry Miller

This week in advertising a lot of people spent a lot of money.

• Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended
• Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014.
• Supermodel Miranda Kerr takes it off for Reebook.

 

• DDB/New York’s new campaign for the United States Tennis Association launched on March 6. Six humorous online films target millennials. #TennisMakesYou.
• DJ Tiësto throws down a Chilean dance party for 7UP with some help from Deutsch/LA.
• Getty Images now makes embedding stock images easy, legal, and free for anybody to share on websites, blogs and social media platforms.
• Find the hidden influencers and change agents already working within your organization.
• People are in Austin, TX for the week/weekend. Hopefully, they will look up from their screens.
• Terrestrial radio still reaches an impressive 92% of all Americans age 12 or older every week.
• Are you going to Big Omaha this year? It’s the nation’s most spirited conference on innovation and entrepreneurship.

The post This Week In Advertising appeared first on AdPulp.

Here's a clever ad that starts off as a preview for a horror movie called Schizo and ends with Glenn Close talking about BringChange2Mind, the organization she founded.

Watch the video for more. Since horror movies often use mental illness as an easy diagnosis for their villains, not to mention the number of fictional serial killers who wear plaid shirts, the juxtaposition here is rather astute.

Via Laughing Squid.

Chevrolet waded into the waters early Thursday morning, telling the late-night host that a “Silverado would look nice” in his driveway.

Chrysler Group’s Ram brand went all in and created #GUTSGLORYFallon on Twitter, a medium that Fallon has used successfully on “Late Night” and now on “The Tonight Show,” and sent him messages throughout Thursday.

The brand even pulled up outside 30 Rockefeller Center in New York, where “The Tonight Show” is taped, in a silver Hemi-powered 2014 Ram 1500 crew cab with a sign on the back that read, “Big enough, Jimmy? Test it out.”

Continue reading at AdAge.com

Microsoft’s massive global agency review is moving right along despite marketing leadership changes that moved Mark Penn, a key decision-maker in the review, to a chief strategy officer role and returned Chris Capossela to the role of chief marketing officer.

Participating agencies had their first meeting with the tech giant this week in D.C., where Mr. Penn is based, according to people familiar with the matter. Next are regional meetings in Shanghai and London. Final presentations are set for April 9 and 10 in the U.S.

The final presentations were originally expected to happen in D.C., but they’re now moving to the Seattle area, people familiar with the matter said. That’s where Mr. Capossela, a 23-year Microsoft vet who served in a top marketing role between 2011 and 2013, is based.

Continue reading at AdAge.com

A abertura de “Os Simpsons” anda bem diversificada nos últimos meses. Tivemos recentemente as versões “Breaking Bad”, Guillermo Del Toro, “O Hobbit”, e Hayao Miyazaki.

Agora, a série de TV mais longa da história, traz a famosa cena do sofá criada pelo francês Sylvain Chomet, ilustrador e diretor da animações “As Bicicletas de Belleville” e “O Ma?gico” (2010). O episódio vai ao ar no próximo domingo, dia 9 de março.

Post originalmente publicado no Brainstorm #9
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