Jimmy Fallon Wants a Truck; Who’s Going to Get His Money?


Chevrolet waded into the waters early Thursday morning, telling the late-night host that a “Silverado would look nice” in his driveway.

Chrysler Group’s Ram brand went all in and created #GUTSGLORYFallon on Twitter, a medium that Fallon has used successfully on “Late Night” and now on “The Tonight Show,” and sent him messages throughout Thursday.

The brand even pulled up outside 30 Rockefeller Center in New York, where “The Tonight Show” is taped, in a silver Hemi-powered 2014 Ram 1500 crew cab with a sign on the back that read, “Big enough, Jimmy? Test it out.”

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