Hasta La Creative!

After a “competitive review” (overseen by Joanne Davis of Joanne Davis Consulting, Inc.) that concluded earlier this month, 130-year-old private cancer center Memorial Sloan-Kettering has awarded creative agency of record and media AOR duties to Pereira & O’Dell New York and Media Storm, respectively. In a statement, Sloan-Kettering’s SVP/chief communications officer Avice Meehan, says, “For 130 years, Memorial Sloan Kettering has focused relentlessly on  a singular mission: discovering better treatments for cancer and improving the lives of those who are touched by cancer. Pereira & O’Dell and Media Storm showed outstanding insight into our mission during the review process. We have every confidence that our new agency partners will help us deliver compelling communications that will benefit and educate individuals and their family members in responding to a cancer diagnosis.”

The MSK win marks the first major step into the healthcare sector for P&O’D, which of course already works with clients including Skype, Intel, Airbnb and Fox Sports 1. P&O’D NY succeeds fellow Big Apple agency DiMassimo Goldstein (DIGO) on the Sloan-Kettering account and will launch new work for the center later this year. From what sources tell us, Pereira & O’Dell beat out Berlin Cameron United and SS&K in the final pitch.

New Career Opportunities Daily: The best jobs in media.

At this week’s Mobile World Congress in Barcelona, the mega-event for all things mobile, the rapid rise of messenger apps surely will dominate conversations following Facebook’s deal to acquire WhatsApp for a staggering $16 billion. This comes just after news that Japan’s Rakuten is acquiring Viber, another messaging app, for $900 million.

The deals signal a shift that’s fast changing mobile, as messaging apps evolve into platforms. Deloitte forecasts that in 2014, these services will deliver some 50 billion messages a day globally, as against 21 billion SMS messages. User numbers have climbed quickly for a crop of these services, with WhatsApp out ahead with 450 million monthly active users; more than 70 percent of them are active on a given day. South Korea’s Line reports more than 350 million registered users, Viber and China’s WeChat are closing in on 300 million.

Continue reading at AdAge.com

La photographe Lucinda Grange continue de partir à l’aventure aux quatre coins du monde avec son appareil et escalade les bâtiments les plus célèbres. Du Chrysler Building à la Cathédrale Notre-Dame en passant par les pyramides de Khéops, l’ensemble de ses clichés vertigineux est à découvrir dans la suite.

Chrysler Building.

Chrysler Building (Photo by Alex Shaw).

Carpe Diem building at night in the central business district of Paris.

Transporter Bridge in Newport.

Times Square in New York.

Manhattan Bridge.

Great Pyramid of Giza.

Forth Rail Bridge.

Battersea Power Station Chimney.

Disused subway station in New York City.

In the Bunker d’Guerra in Milan.

Notre Dame cathedral in Paris.

Notre Dame cathedral in Paris.

The ruins of the Bulgarian Communist Party headquarters in Mount Buzludzha, Bulgaria.

Top of the Firth of Forth Rail Bridge in Queensferry.

Tunnels below the streets of London.

Tunnels below the streets of London.

This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in German.

Paunchy middle-aged crooner Friedrich Liechtenstein bathes in milk and cereal, boogies in the aisles, fondles sausages, cavorts with a dude dressed like a battery and reels off naughty double entendres to a techno beat. At one point, he rhymes "muschi" (German for "cat," or "pussy") with "sushi," while a woman slurps raw fish nearby. ("Supergeil" does not translate to "super classy," after all.)

His subdued yet insane performance transcends language barriers, though it's a hoot that one line translates to "Organic is also very, very cool/Very cool organic products, excellent," while a suave chorus exhorts viewers to "Check it out, very, very cool fries, super/Very cool cod, by the way, very cool/Oh look here, toilet paper, ooh, now that's soft/Very, very cool, super." You don't learn to write copy like that in portfolio schools.

Some liken the clip, from ad agency Jung von Matt, to a German "Gangnam Style," citing its funky take on local pop culture. Others compare the bearded Liechtenstein to Dos Equis's Most Interesting Man in the World. Frankly, he reminds me of a different ad character: It's easy to imagine Liechtenstein strutting down a sun-soaked European beach, well-fed gut straining against his Speedo. Easy to imagine, though not particularly pleasant.

Nous avons vu les motos faire une boucle de 360°, mais il n’a jamais été atteint par un humain, jusqu’à maintenant. Après plusieurs essais, Damien Walters, le cascadeur a pu terminer la boucle pour le plus grand plaisir des spectateurs. Une prestation technique et impressionnante organisé par Pepsi à découvrir en vidéo.

Dizer que Breaking Bad é uma das melhores coisas que apareceu na televisão nos últimos tempos é chover no molhado. Mas é interessante observar a forma como a trama criada por Vince Gilligan tem estimulado a criatividade dos fãs mundo afora, como é o caso do designer húngaro Zsolt Molnár, que resolveu criar uma série de pôsteres para cada um dos 62 episódios.

As ilustrações trazem alguma cena/frase marcantes do episódio retratado, e o projeto completo está disponível no Tumblr Posterology. Para quem ainda não assistiu a série, cabe um alerta de spoiler, especialmente para o último pôster.

Os pôsteres também estão à venda no Society6.

Post originalmente publicado no Brainstorm #9
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Tom Johnstone, a former head of planning at DLKW, is joining 72andSunny’s Los Angeles office as group strategy officer.

Microsoft is going on the attack in the gaming war between its Xbox One and Sony’s PlayStation 4 (PS4) consoles by slashing the price of its device by £30, although it will still cost £50 more than Sony’s machine.

SEAT is partnering with Talenthouse, a networking platform for artists and creatives, to give emerging design talent an opportunity to create accessories for its special-edition SEAT Mii by Mango model.

Liat Ben-Zur, who chairs the non-profit Internet of Things consortium AllSeen Alliance, has warned of the dangers of Google replicating its Android operating system within the Internet of Things market.