Mark Thompson, now president and chief executive of The New York Times Company, testified that he had never “knowingly misled” Parliament over the project’s progress.
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Mekanism concluded their “Get Hyped For Halftime” campaign last night with “Pepsi: Sound Check NYC,” the lead-in to the Bruno Mars Super Bowl halftime performance which acted as a much-needed respite from the ridiculously one-sided game.
The 30-second halftime intro “sound checks” New York City, with giant hands strumming the Brooklyn Bridge like a guitar, playing the Guggenheim like drums, mixing levels on a NYC subway train board and scratching Columbus Circle like it’s a turntable. Other landmarks include the Empire State Building and surrounding skyline, and the East Side Pepsi sign. The spot ends at Met Life Stadium (as you know, located in East Rutherford, New Jersey) with Pepsi’s “Live For Now” tagline. It’s a simple, yet clever little introduction to the halftime show, even if the game itself didn’t take place in New York City. Because, let’s face it, no one wants to see East Rutherford’s top landmarks.
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Google e Lego fecharam parceira para criar o projeto Build With Chrome, uma plataforma digital onde os amantes das pequenas peças de plástico podem testar sua criatividade ao construírem prédios tendo como base localizações do mundo real, através do Google Maps.
Não há limites para as construções, que podem ser grandes, surreias e de diversos designs, dependendo apenas da imaginação do usuário.
Para começar a criar, você definir sua localização e então usar as ferramentas dispostas no canto esquerdo da tela. Ao clicar nas peças, é possível escolher variedades de formatos e cores, além de elementos como portas e janelas. Podem ser usadas, no total, 1000 tijolos virtuais para sua criação.
Em versões para web, mobile e tablets, Build With Chrome foi desenvolvido usando a tecnologia Webgl 3D, que oferece animação e gráficos de alta qualidade.
Para aqueles que sentem falta de “colocar a mão na massa” ao brincar com Lego, o Google também desenvolveu uma versão touchscreen que aprofunda um pouco mais a sensação de trabalhar com as peças.
Todos os prédios criados ficam no sistema do projeto, que pode ser acessado por um campo de busca que filtra por características da estrutura.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The photo series starring model Bree Wilson by Jeremy Choh, a photographer based in Perth, Western Australia, is stunningly simple and femininely frosty. The latter is not necessarily due to the…
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriter / Art directors: Ed Morris, Andy Drugan
Agency Planners: Ian Hilton
Account Handlers: Alice Hooper, Lizzie Clayton
Media agency: Carat
Agency Producer: Javré Dow
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Stuart Bentham
D.O.P.: Franz Lustig
Editors: Julian Tranquille, Eve Ashwell / Cut & Run
Music & Sound Design: Ben @ Grand Central
Post Production: Framestore London
Producer: Helen Hughes
Entre 2004 et 2007, le photographe Olivier Culmann a observé aux quatre coins du monde des personnes regardant la télévision, objet devenu en quelques décennies quasi-essentiel dans bon nombre de foyers. Montrant l’attitude des corps face à cette activité, l’artiste français rentre un peu dans le foyer de familles.
Advertising Agency: Publicis 133, Paris, France
Advertiser supervisors: Françoise Lehmann, David Souffan
Account managers: Brigitte Constans, Quitterie Chadefaux
Chief Creative Officer: Sébastien Vacherot
Creative Director: Sébastien Lyky
TV Production: Pierre Marcus, Christine Bouffort / Prodigious
Director: We are Flinck
Company Production: Dizzy Productions
Advertising Agency: AGE Isobar, Sao Paulo, Brazil
Creative Director: Carlos Domingos
Copywriters: Daguito Rodrigues, Ricardo Porto, Nicholas Bergantin
Art Directors: Henrique Mattos, Cristiano Rodrigues, Cícero Souza
Media: Alice Orlando
Client Approval: Natália Arantes
Agency Production: Juliana Dantino, Juliana Arantes
Production Company: Easy Filmes
Director: Alessandro Yamada
Sound Producer: Ritmika
Published: February 2014
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night.
Instead, knowing that virtually every other Super Bowl advertiser and plenty that weren’t in the game would also have some version of a social-media “war room,” trying to seize onto buzzworthy moments in the game with their own brand of cleverness, Hyundai decided to play it safe by focusing on banter with other brands and replying strategically to specific users. Unlike brands like Butterfinger, Bud Light and Domino’s Pizza, it didn’t make an effort to weigh in on the game.
Even with its more modest goal of being in the conversation without being a show-stealer, Hyundai’s social-media newsroom at the Huntington Beach, Calif., offices of its agency Innocean was a hive of activity, with about 30 people gathered yesterday. They ranged from Hyundai’s head of integrated marketing, Hue Johnson, who was there to assemble a report for company executives that required social metrics, to a caricaturist to help develop social content.
Advertising Agency: GSD&M, USA
Director: Frank Todaro / Moxie
VFX: Cut+Run
Creative Director: David Parker
Editor: Jay Nelson
Flame Artist: Shauna Prescott
CG Characters: Brewster Parsons
Most exclusive destinations.
Advertising Agency: ALMAPBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/Andre Kassu/Bruno Prosperi/Renato Simões
Art Director: Caio Tezoto
Illustrator: 6B Estudio
Most exclusive destinations.
Advertising Agency: ALMAPBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/Andre Kassu/Bruno Prosperi/Renato Simões
Art Director: Caio Tezoto
Illustrator: 6B Estudio
Be tougher than the job.
Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin
Creatives: Rodrigo Lira, Leandro Bonfim
Art Director: Rodrigo Lira
Copywriter: Leandro Bonfim
Published: January 2014
Edelman’s Zeno Group has been tapped to handle Tylenol’s consumer PR business following a competitive agency review.
“McNeil Consumer Healthcare has completed an RFP process for a public relations partner to help create consumer-facing programs in support of some of its Tylenol product lines,” said a spokesman from the Johnson & Johnson subsidiary. “We are pleased to announce that Zeno Group has been selected to help us support these important products.”
Following a series of recalls and manufacturing issues since 2010, J&J late last year began ramping up production and advertising for Tylenol. At the same time, there’s been an uptick in media coverage about potential liver damage from overdoses of acetaminophen, including a ProPublica report that while 150 people a year die as a result of overdoses of the drug, manufacturers and the Food and Drug Administration have done little to warn people of the risks. In the wake of that September report, a growing number of class-action and individual lawsuits have been filed against J&J. The company has denied any wrongdoing and outlined steps it has taken in the past and plans to take in the future to alert people to the risks of overdose.
Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mike Farr, Pierre Janneau
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Ross Plummer
Associate Post-Production Supervisor: Javier Perroud
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Project Manager: Janna Harrington
Business Affairs: Michael Graves
If you need a bit of a reprieve from thinking about Super Bowl commercials, well, here: Watch this spot-on spot about when and where guys shop for Valentine’s Day gifts.
The odd thing about it is that, even though it’s obviously entirely serious and 100% accurate, you can hear a live studio audience laughing in the background. I suppose that might have something to do with it having aired during this past weekend’s “Saturday Night Live.” Still, the laughter doesn’t detract from the fact that this is practically a documentary, this spot.
Simon Dumenco is the “Media Guy” columnist for Advertising Age. You can follow him on Twitter @simondumenco.
As of this writing, mid-afternoon on Monday, Vanity Fair is a top 10 trending topic on Twitter in the U.S., along with #SuperBowl, #PhilipSeymourHoffman and #EsuranceSave30. Why? Because the Twittersphere collectively seems to genuinely love the magazine’s annual Hollywood Issue cover, its 20th annual.
In the past, Vanity Fair’s March covers have been criticized for being a bit… monochromatic. (See, for instance, “Vanity Fair’s ‘New Hollywood’ issue completely lacks diversity,” from 2010, when the magazine’s cover choices — all white women — were especially uniform.)
Here’s the just-released new cover, via Vanity Fair’s own Twitter feed — followed by some reactions on Twitter.
Ontem publicamos aqui no B9 os melhores comerciais do Super Bowl – na nossa opinião, claro – mas hoje você pode ver um ranking através dos olhos da audiência.
Segue abaixo a lista com os 30 filmes mais compartilhados do Big Game, segundo dados oferecidos pela BrandMagz (Última atualização às 16h de 03/fevereiro)
A proposta do ranking é definir quais comerciais conseguiram ampliar o alcance através de compartilhamentos nas redes sociais. Interessante notar que não bate exatamente com os preferidos no AdMeter, tradicionalmente realizado pelo USA Today.
303,9 mil compartilhamentos
184,3 mil compartilhamentos
133,3 mil compartilhamentos
125,0 mil compartilhamentos
89,8 mil compartilhamentos
86,0 mil compartilhamentos
70,7 mil compartilhamentos
65,1 mil compartilhamentos
51,6 mil compartilhamentos
41,5 mil compartilhamentos
39,9 mil compartilhamentos
39,8 mil compartilhamentos
38,0 mil compartilhamentos
35,6 mil compartilhamentos
34,1 mil compartilhamentos
32,8 mil compartilhamentos
32,4 mil compartilhamentos
30,0 mil compartilhamentos
29,7 mil compartilhamentos
29,3 mil compartilhamentos
26,9 mil compartilhamentos
20,2 mil compartilhamentos
19,3 mil compartilhamentos
17,8 mil compartilhamentos
16,6 mil compartilhamentos
16,2 mil compartilhamentos
16,0 mil compartilhamentos
15,4 mil compartilhamentos
14,6 mil compartilhamentos
10,7 mil compartilhamentos
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
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Artists, along with anyone working in the cultural sector, have experienced this evolution of working standards perhaps more acutely than most people. It seemed thus natural that FACT, in collaboration with the Royal College of Art, would ask them to explore these questions. The result is timely and thought-provoking continue
We’ve received word that along with another major client, San Francisco-based Evolution Bureau has nabbed the ad duties for Peet’s Coffee & Tea, which was previously handled by Goodby Silverstein & Partners. From what we’ve been told, EVB, which handles digital work for clients but most recently handled broadcast along with Victors & Spoils among other agencies on JCPenney work, will handle all duties for the Peet’s account. We will be able to confirm the other account by next Monday.
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