Tesco Hudl TV ad ‘encouraging cruelty to animals’ escapes ban

A TV and online ad for Tesco tablet Hudl showing two boys laughing at a video of a cat misjudging a leap between two roofs has escaped the censure of the Advertising Standards Authority.

Mail Online reports £14m ad revenues in last quarter

DMG Media has reported that digital ad revenues for Mail Online increased by £5 million (48%) to £14 million in the last quarter, more than offsetting the £1 million drop in print ads at the Daily Mail and Mail on Sunday.

Notonthehighstreet seeks to target men and broaden appeal beyond gifting

Retailer Notonthehighstreet.com has increased its marketing spend by 30% year on year as it seeks to appeal to men and expand the business beyond its reliance on gifting occasions such as Christmas.

Holler bolsters UK management after global expansion

Holler, the digital agency, has boosted its management line-up, following a global expansion programme within the Leo Burnett Group.

Worldwide protests demand Sochi 2014 sponsors ‘speak out’ for gay rights

Protests are being held in 19 cities around the world demanding the Olympic sponsors “speak out now” about anti-gay laws in Russia, the host country of the Sochi Winter Olympics.

Lacoste – Life Is A Beautiful Sport

Voici en exclusivité sur Fubiz, la nouvelle publicité de Lacoste produite par Wanda et BETC et réalisée par Seb Edwards. Une publicité « Life is a Beautiful Sport » créant un lien entre sensations fortes et émotions amoureuses, couronnée d’un son de Disclosure remixé par Flume : You & Me. A découvrir dans la suite.

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Warburtons top London baker claim slammed by Hovis and Kingsmill

Warburtons has been rapped by the ad watchdog after Hovis and Kingsmills’ owners brought complaints against its claim of being the capital’s biggest baker.

It will take a truly remarkable brand message to cut through in 2014

As a marketer, it is tempting to be constantly chasing the next new thing, but 2013 reaffirmed my fundamental belief that the secret of great marketing is to communicate remarkable messages that will convince more people to buy your brand.

Triplus by Metal Communications, Cochin

Advertising Agency: Metal Communications, Cochin, India
Creative Director: Satish Bhasakran
Dust Artist: Jithin Kumar
Art Director: Prasad Te
Copywriter: Parvathi Rajmohan
Photographer: Subhash Maheshwar

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The post Triplus by Metal Communications, Cochin appeared first on desicreative.

Whimsically Wiccan Fashion Ads – The ManiaMania A/W 2014 Campaign Stars Model Lindsey Wixson (GALLERY)

(TrendHunter.com) TItled ‘Solstice,’ the ManiaMania A/W 2014 ad campaign boasts a Wiccan theme that is softened by an otherwise whimsical ambiance. With brightened borders, lush settings and an almost…

Outward-Arching Shelving – The Curve Lean Shelf Bows Away from the Wall as a Dynamic Storage System (GALLERY)

(TrendHunter.com) Bookcases often take very stiff profiles, but the Curve Lean Shelf most certainly does not. This storage system has been designed to take a subtle curvature that accents the room in which it stands….

Sports of The Times: Terrorism and Tension for Sochi, Not Sports and Joy

Never before has the pre-Olympic chatter been less about the athletes or the sports. And never before has the conversation leading up the Games been so grim.

    



Post-Communist Village Photography – Notes for an Epilogue by Tamas Dezso is Full of Character (GALLERY)

(TrendHunter.com) The Notes for an Epilogue photo series depicts a post-Communism village in Romania. It explores slowly disintegrating centuries-old traditions in a breathtakingly beautiful way. The crisp images…

Republicans Spar on Leaks and Surveillance, Underscoring Partisan Shake-up

House Republicans on Tuesday offered sharply divergent views about secret government surveillance programs and the leaks that made them public, underscoring the unsettled nature of a political debate that has scrambled the usual partisan lines.

    



In Texting Era, Crisis Hotlines Put Help at Youths’ Fingertips

Texting has become such a fundamental way to communicate that crisis groups have begun to adopt it as an alternative way of providing emergency services and counseling.

    



Advertising: A Crusade for the Financially Devastated

In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.

    



Time Inc. to Cut 500 Jobs Ahead of Spinoff

The job cuts, said to affect 500 employees, are part of a corporate restructuring as the company is spun off from its parent, Time Warner.

    



Braincast 96 – Martin Scorsese

Ele pensou em ser padre, mas acabou se tornando um dos maiores diretores de cinema de todos os tempos. Martin Charles Scorsese transformou sua paixão em profissão, e é dono de uma filmografia inquietante – ainda que seja quase sempre visto como o “cineasta dos gangsters” – retratando personagens que continuam ecoando em nossas mentes depois que os créditos sobem.

No Braincast 96, dando início a terceira temporada do programa, Carlos Merigo, Saulo Mileti, Guga Mafra e Alexandre Maron conversam sobre a vida e obra de Marty, relembrando “Caminhos Perigosos”, “Taxi Driver”, “Touro Indoma?vel”, “O Rei da Come?dia”, “Os Bons Companheiros”, “O Aviador”, e tantos outros até chegar no recente “O Lobo de Wall Street”.

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followfish: Tomato

Follow the true taste. The world’s first pizza with tracking code.

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog
Published: January 2014

followfish: Artichoke

Follow the true taste. The world’s first pizza with tracking code.

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog
Published: January 2014