Salvation Army: Cut for Christmas

Media
Salvation Army
DraftFCB, Netherlands

Viru Keskus: Fashion Storm

Print
Viru Keskus
Age Mccann, Estonia

Chairwoman of Universal Expands Her Portfolio

NBCUniversal announced it extended the contract of Donna Langley, chairwoman of Universal Pictures, through 2017 and handed her oversight of worldwide marketing and overseas production.

    



The Media Equation: Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself

Mr. Klein’s departure from The Washington Post to Vox Media is just one more example of how digital publishing offers its own thing, not an additional platform for established news companies.

    



On the Road, Actors Seek Higher Pay

Actors’ Equity members are organizing against a touring system for Broadway shows that treats and pays some members handsomely and others far less so.

    



Advertising: With Previews, Super Bowl Advertisers Borrow From Hollywood

Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.

    



Salvation Army: Cut for Christmas, Homeless look their best at a Christmas dinner

Advertising Agency: DraftFCB, Netherlands

Philips ALU Juicer: Apple

Squeeze out till the last drop

Advertising Agency: Yirmiyedi, Istanbul, Turkey
Creative Director: Ahmet Camur
Art Director: Erdinc Uskent
Copywriter: Naim Cetinturk

Philips ALU Juicer: Orange

Squeeze out till the last drop

Advertising Agency: Yirmiyedi, Istanbul, Turkey
Creative Director: Ahmet Camur
Art Director: Erdinc Uskent
Copywriter: Naim Cetinturk

Ambev Skol: Tanned

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
General Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Adriana Leite
Art Directors: Harisson Santos, Theo Rocha
Account Managers: Marcello Penna, Carmen Rodriguez, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Felipe Santini
Media: Sandro Cachiello, Cristina Omura, Thais Gallucci, Germano Bernardes, Caroline Pascuinelli
Typographer: Mario Niveo
Illustrator Fabio Vido
Rtv: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Film Producer: Squarehead
Director: Marcio Leitão
Photography Director: Rafael Levy
Art Director: Joana Mackenzie
Director Assistant: Marilia Portella
Producer Director: Murillo Baskerville
Assemblage: Marcio Leitão
Post Production / Finishing: Squarehead
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Managers: Fernanda Costa, Marina Castilho
Client Supervisors: Jorge Mastroizzi, Fábio Baracho, Maria Fernanda Albuquerque, Taciana ÁVila
Website Producer: Hive
Information Architecture: Ricardo Grego
Content Manager: Jaqueline Amaral
Project Managers: Luiz Ortega, Bruna Miranda
Manager Director: Aline Veríssimo
Techonology Director: Jefferson Russo
Programmer: Caio Franchi

Ambev Skol: Float

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
General Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Adriana Leite
Art Directors: Harisson Santos, Theo Rocha
Account Managers: Marcello Penna, Carmen Rodriguez, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Felipe Santini
Media: Sandro Cachiello, Cristina Omura, Thais Gallucci, Germano Bernardes, Caroline Pascuinelli
Typographer: Mario Niveo
Illustrator Fabio Vido
Rtv: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Film Producer: Squarehead
Director: Marcio Leitão
Photography Director: Rafael Levy
Art Director: Joana Mackenzie
Director Assistant: Marilia Portella
Producer Director: Murillo Baskerville
Assemblage: Marcio Leitão
Post Production / Finishing: Squarehead
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Managers: Fernanda Costa, Marina Castilho
Client Supervisors: Jorge Mastroizzi, Fábio Baracho, Maria Fernanda Albuquerque, Taciana ÁVila
Website Producer: Hive
Information Architecture: Ricardo Grego
Content Manager: Jaqueline Amaral
Project Managers: Luiz Ortega, Bruna Miranda
Manager Director: Aline Veríssimo
Techonology Director: Jefferson Russo
Programmer: Caio Franchi

Ambev Skol: Day and Night

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
General Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Adriana Leite
Art Directors: Harisson Santos, Theo Rocha
Account Managers: Marcello Penna, Carmen Rodriguez, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Felipe Santini
Media: Sandro Cachiello, Cristina Omura, Thais Gallucci, Germano Bernardes, Caroline Pascuinelli
Typographer: Mario Niveo
Illustrator Fabio Vido
Rtv: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Film Producer: Squarehead
Director: Marcio Leitão
Photography Director: Rafael Levy
Art Director: Joana Mackenzie
Director Assistant: Marilia Portella
Producer Director: Murillo Baskerville
Assemblage: Marcio Leitão
Post Production / Finishing: Squarehead
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Managers: Fernanda Costa, Marina Castilho
Client Supervisors: Jorge Mastroizzi, Fábio Baracho, Maria Fernanda Albuquerque, Taciana ÁVila
Website Producer: Hive
Information Architecture: Ricardo Grego
Content Manager: Jaqueline Amaral
Project Managers: Luiz Ortega, Bruna Miranda
Manager Director: Aline Veríssimo
Techonology Director: Jefferson Russo
Programmer: Caio Franchi

Ambev Skol: Mood

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
General Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Adriana Leite
Art Directors: Harisson Santos, Theo Rocha
Account Managers: Marcello Penna, Carmen Rodriguez, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Felipe Santini
Media: Sandro Cachiello, Cristina Omura, Thais Gallucci, Germano Bernardes, Caroline Pascuinelli
Typographer: Mario Niveo
Illustrator Fabio Vido
Rtv: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Film Producer: Squarehead
Director: Marcio Leitão
Photography Director: Rafael Levy
Art Director: Joana Mackenzie
Director Assistant: Marilia Portella
Producer Director: Murillo Baskerville
Assemblage: Marcio Leitão
Post Production / Finishing: Squarehead
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Managers: Fernanda Costa, Marina Castilho
Client Supervisors: Jorge Mastroizzi, Fábio Baracho, Maria Fernanda Albuquerque, Taciana ÁVila
Website Producer: Hive
Information Architecture: Ricardo Grego
Content Manager: Jaqueline Amaral
Project Managers: Luiz Ortega, Bruna Miranda
Manager Director: Aline Veríssimo
Techonology Director: Jefferson Russo
Programmer: Caio Franchi

Omo Washing Powder: Dirty, Dirty Clothes, 3

Omo 20% extra. For dirty, dirty clothes

Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Babatunde Sule
Art Director: Orighomisan Ogbebor
Copywriter: Babatunde Sule
Photographer: Orighomisan Ogbebor
Published: January 2014

Omo Washing Powder: Dirty, Dirty Clothes, 2

Omo 20% extra. For dirty, dirty clothes

Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Babatunde Sule
Art Director: Orighomisan Ogbebor
Copywriter: Babatunde Sule
Photographer: Orighomisan Ogbebor
Published: January 2014

Omo Washing Powder: Dirty, Dirty Clothes, 1

Omo 20% extra. For dirty, dirty clothes

Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Babatunde Sule
Art Director: Orighomisan Ogbebor
Copywriter: Babatunde Sule
Photographer: Orighomisan Ogbebor
Published: January 2014

Amnesty International: Ignite the Flame of Human Rights

Creative Director / Art Director / Director: Daniel Charluck Garrelts
Director of Photography: Jonas Torp
Production company: karmafilm.dk
Published: January 2014

Citroën C4: Catapult

Advertising Agency: Havas Worldwide, Düsseldorf, Germany / Le Gaulois, Paris, France
International Creative Director: Gilbert Scher
International Development Director: Eric Britton
Chief Creative Officer: Felix Glauner
Executive Creative Director: Torsten Pollmann
Creative Director: Patrick Ackmann
Art Director: Jan Billmann
Producer: Christopher Thierry
Production: Wanda
Director: Markus Walter
Music: Michiel Marsman, Tessa Rose Jackson
Music Production: Sizzer, Amsterdam
Published: January 2014

Garage Fitness Club: Cobra

Before your back attacks you
Ashtanga Yoga at the Garage fitness club

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudy
Art Director: Eyal Segal
Copywriter: Tomer Abramovitz
Illustrator: Hezi Josef
Published: January 2014

Oikos Super Bowl Ad Likely Won’t Satisfy Full House Fans

If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed.

The Oikos Greek yogurt ad starring John Stamos is now live on YouTube, and, as you can see below, the anticipated appearance by fellow sitcom stars Bob Saget and Dave Coulier barely even registers as a punch line.

In fact, the ad largely plays out the same as 2012's Oikos Super Bowl spot, focused on Stamos romantically sharing a yogurt with a ladyfriend. But this time, instead of getting headbutted, he gets cockblocked (sorry, mom, there's no other word for it) by his Full Housemates.

For a :30, it's a lot of setup without much payoff. But then again, the same could be said of Stamos' multiple attempts at dairy-centric seduction.

If you're still craving more Stamos-Saget-Coulier shenanigans, check out Dannon's "Bromance" microsite, where you can find a few low-budget clips of the TV uncles clowning around. Or just cross your fingers and hope that the 2015 Super Bowl's inevitable Family Matters reunion turns out more fulfilling.  

Here's this year's Super Bowl ad for Oikos:

And here's the 2012 Super Bowl's largely similar ad for Oikos: