Time Inc. staffers are bracing for layoffs next week, but the cuts might be lighter than expected and mostly spare some of the company’s biggest magazines, which include People, Time and InStyle.
The New York Post reported this week that the company was expected to cut nearly 500 staffers, but people familiar with the matter say the figure will likely be smaller than that.
Among the clues: a sighting of Jerry Seinfeld and Jason Alexander at Tom’s Restaurant, their characters’ favorite meeting place.
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Arnold Worldwide’s new campaign for ADT, “In My Mind’s Eye,” launches today with the debut TV spot “Burglary.”
The new campaign marks something of a departure for ADT, whose advertising strategy has historically stressed”the value of monitored protection in emergency incidents such as theft, fire, or carbon monoxide.” “In My Mind’s Eye” and the debut spot “Burglary” instead focus on the peace of mind ADT provides its customers with their protection from everyday security concerns.
In the 30 second spot, a couple are out to dinner when the woman realizes she may or may not have remembered to lock the back door. This distracts the man, who imagines he sees a troop of burglars at the restaurant making off with their valuables. Prompted by his reverie, he locks the back door using the ADT service offered on his mobile device. “Burglary” effectively demonstrates both a key feature of ADT’s service, and the peace of mind that comes with it — answering the questions, “Why would I want this?” and “What can it do for me?” in a simple, direct way.
The shift in approach came from insights showing “that people experience worry, like a low consistent hum distracting the person when they’re away from their homes,” says David Register, EVP/group creative director, Arnold Worldwide. “”The spot demonstrates how ADT relieves that angst by putting their customer in control and back in the moment.” Expect more ADT ads in a similar vein from Arnold in the future. “Burglary” rolls out today, with “radio, direct, digital, and social media creative appearing online beginning mid-February.” Credits after the jump. continued…
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Depois de mais de década longe das prateleiras, a Mondelez trouxe a marca Oreo de volta ao Brasil no final de novembro passado. Agora, a agência Giovanni+DraftFCB estreia o primeiro comercial para marcar esse retorno.
O filme traz crianças cantando “Is This Love” do Bob Marley & the Wailers, enquanto um caminhão de Oreo chega na cidade.
A divulgação online e ações digitais serão feitas pela LOV, que já deu início ao perfil @OreoBrasil no Twitter.
Ambas as agências serão perseguidas pela sombra da excelente e premiada comunicação de Oreo que está sendo feita, de maneira consistente, no mundo pela própria DraftFCB, Wieden+Kennedy e The Martin Agency. Vamos acompanhar.
Post originalmente publicado no Brainstorm #9
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Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we’re reversing the call: Budweiser’s “Puppy Love” is champion the pre-Super Bowl champion, really crushing on all fronts: views, shares, tweets, likes, plus-ones and collective aaawwwws.
As Ad Age associate publisher Abbey Klaassen finds out in her behind behind-the-scenes look at “Puppy Love,” those puppies really did make friends with the Clydesdales.
At this point, “Puppy Love” is clocking in at more than 23 million views and nearly 400,000 social shares — and the video has barely been out three days. Visible Measures says the video grew from 12 million to more than 20 million views from 7 a.m. and 10 p.m. Thursday. But “Puppy Love” is the only one scaling fast: Hyundai climbed into the top-3 with its “Nice” campaign.
Budweiser decided to get serious this year with their patriotic “A Hero’s Welcome” commercial from agency Anomaly.
The 60 second spot documents the homecoming of a single soldier, welcomed (with Budweiser as a sponsor) back from Afghanistan by the entire town of Winter Park, Florida. Winter Park’s celebration included “a full ticker tape parade, complete with marching bands, antique military vehicles, the VFW motorcycle club and an appearance by the world-famous Budweiser Clydesdales.” The 24 year-old Lt. Chuck Nadd, who was just happy to be reunited with his girlfriend, Shannon Cantwell, seemed genuinely surprised and touched.
If all that’s not enough to get you emotional, there’s the 5 minute behind-the-scenes documentary which features members of the Winter Park VFW who helped make the homecoming happen. Several of the veterans talk about their own experiences returning home from war, which were decidedly less pleasant than the welcome Nadd received, and how it really means a lot to feel appreciated. They get pretty emotional, as it clearly means a lot to them to help a fellow serviceman receive the homecoming that would have meant so much to them. Stick around for the behind-the-scenes footage after the jump, if you’re not worried about a case of the onions at work. continued…
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URL: http://digitalstreaker.com
A group of us got tired of seeing the same old brands dominate the Super Bowl year in and year out…so we’ve decided to challenge the status quo, and give all those little brands out there a chance to get their shot at fame and fortune too.
Published: January 2014
Há alguns dias, a gente mostrou por aqui o teaser do comercial da Bud Light para o Super Bowl. Criado pela BBDO, Whatever is Coming está finalmente no ar, para matar a nossa curiosidade sobre wtf Arnold Schwarzenegger, Don Cheadle e Reggie Watts estariam fazendo nessa encenação que ainda contou com 58 câmeras escondidas, 412 atores e cinco estrelas da música.
Com quase quatro minutos, o comercial segue o estilo atrás das câmeras, para mostrar um cara chamado Ian que resolve embarcar em uma aventura ao lado de uma garota que ele conhece em um bar, logo depois de ganhar uma Bud Light dela e topar qualquer coisa que acontecer a seguir. E o que vem, claro, não é pouca coisa.
Apesar dos 3:45 minutos do vídeo acima, no Super Bowl o filme ganhará versões reduzidas. Relaxe, dê o play e acompanhe Ian na noite mais maluca de todos os tempos. Com certeza, esse cara se divertiu muito e dificilmente vai esquecer a experiência.
Post originalmente publicado no Brainstorm #9
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Every year, more people die in our country due to traffic accidents than due to volcanic activity all around the world.
Advertising Agency: Amén, Montevideo, Uruguay
Creative Directors: Nacho Vallejo, Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Sténeri
Additional credits: Julián Kanarek, Milena Guillot, Camilla Mutuberría, Carolina Gelfont, Antonia Taboada
Producers: Bombay Films
Published: January 2014
Last year in our country, the same percentage of the population died in traffic accidents than in Japan’s tsunami of 2011. We can prevent this. Let’s respect traffic rules.
Advertising Agency: Amén, Montevideo, Uruguay
Creative Directors: Nacho Vallejo, Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Sténeri
Additional credits: Julián Kanarek, Milena Guillot, Camilla Mutuberría, Carolina Gelfont, Antonia Taboada
Producers: Bombay Films
Published: January 2014
There are no earthquakes in Uruguay, but in the last year more people died in our country due to traffic accidents than in Chile’s earthquake of 2010. We can prevent this. Let’s respect traffic rules.
Advertising Agency: Amén, Montevideo, Uruguay
Creative Directors: Nacho Vallejo, Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Sténeri
Additional credits: Julián Kanarek, Milena Guillot, Camilla Mutuberría, Carolina Gelfont, Antonia Taboada
Producers: Bombay Films
Published: January 2014
Focus sur les photos incroyables qui ont été faites du Lake Superior au Nord des Etats-Unis. Le lac a tellement gelé qu’il est possible de faire des excursions en tout sécurité dans les caves de l’Apostle Islands National Lakeshore. Des photos de cascades figées et de stalactites à découvrir dans la suite.
By Kelly Marquardt.
By Kelly Marquardt.
By Kelly Marquardt.
By Andy Rathbun.
By Andy Rathbun.
By Andy Rathbun.
By Andy Rathbun.
By Andy Rathbun.
By Andy Rathbun.
By Barbara Alwes.
Chobani is bringing Us Weekly to Sunday’s big game with a cameo in the Greek yogurt brand’s Super Bowl commercial, but some other magazines may try to share the spotlight.
In the commercial, a grizzly bear tries to find Chobani yogurt in a small-town convenience store. While waiting at the check-out counter, it eyeballs an Us Weekly, which features a bare-chested-man on the cover and the promise of “Hairest Celebs Ever.” Turns out grizzlies consider impulse buys too (although this one leaves without the magazine).
Droga5, the agency behind the spot, approached Us Weekly about a part in the ad, according to Victoria Lasdon Rose, the brand’s publisher. The agency then wrote the cover lines and Mike Steele, the magazine’s editor, signed off on the cover execution. “We are thrilled to be part of such a high visibility campaign,” Ms. Lasdon Rose said.
Production company Henry & Aaron are behind this (intentionally) over-the-top public service announcement for the Learn for Life Foundation.
In the spot, some youngsters who skip out on school (we learn later) for a day frolicking at the beach suddenly start exploding, body bits flying everywhere. The message “This is what happens when you slack off” ends the spot, suggesting that skipping school dramatically increases your risk of spontaneous combustion.
Co-creator Henry Inglis told Uproxx that the spot he created with partner Aaron McCann was “about contradicting standard advertisements – it’s a bit of a f*ck you to advertising in general…It’s playing on those idealised commercials of people breaking free from their confines.” Set Yourself Free” also seems to be a self-conscious play on the historically anything-but-self-conscious ridiculousness of PSAs. Although “Set Yourself Free” is kind of funny, we have to wonder if the whole thing is just too ridiculous to get its message across — especially since, before they start blowing up, everyone seems to be having a really good time.
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Make it irresistible
Advertising Agency: Publicis, Santiago, Chile
Creative Directors: Rodrigo Figueroa, Kote Kaid
Art Directors: Francisco Seisdedos, Claudio Ureta
Copywriters: Kote Kaid, Francisco De Diego
Photographer: JosefinaPro
Make it irresistible
Advertising Agency: Publicis, Santiago, Chile
Creative Directors: Rodrigo Figueroa, Kote Kaid
Art Directors: Francisco Seisdedos, Claudio Ureta
Copywriters: Kote Kaid, Francisco De Diego
Photographer: JosefinaPro
Ms. Horyn had been with The Times since 1998, and the paper’s chief fashion critic since 1999.
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Make it irresistible
Advertising Agency: Publicis, Santiago, Chile
Creative Directors: Rodrigo Figueroa, Kote Kaid
Art Directors: Francisco Seisdedos, Claudio Ureta
Copywriters: Kote Kaid, Francisco De Diego
Photographer: JosefinaPro
Advertising Agency: You To You, Paris, France
Directors: Morgan Preleur, Rémi Sello
Additional credits: Nael Hamameh, Guillaume Pauwels
Published: April 2011
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