Dec
25
Advertising: Choosing to Be Naughty
Posted in: UncategorizedEquinox is trying to increase membership with a campaign that goes beyond weight loss and getting in shape.
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Dec
25
Websérie da Renault no Facebook acompanha revanche de Anderson Silva
Posted in: UncategorizedNo próximo sábado, 28 de dezembro, a luta principal do UFC 168 tem gosto de revanche: Anderson Silva enfrentará novamente seu algoz Chris Weidman, em Las Vegas.
Em uma websérie exclusiva para o Facebook, chamada #ItsTime, a Renault mostra a preparação do lutador brasileiro em busca de “vingança”. Até o momento já foram liberados dois episódios, de um total de cinco. Assista abaixo ou direto na fanpage da marca.
A criação é uma parceria do Facebook Brasil, com as agências Neogama, Digitas e Riot e usa imagens exclusivas do lutador captadas durante 2013 por seu fotógrafo oficial Anderson Zaca.
Vale lembrar que, bem antes de qualquer um sequer imaginar que Anderson Silva poderia perder um dia, a Budweiser acompanhou o lutador com uma série chamada “Champion Experience”. Porém, agora a Renault aproveita mais o formato, desenvolvendo storytelling, em vez de meros testemunhais.
A série será encerrada com Anderson Silva respondendo após a luta as perguntas dos fãs na sua página do Facebook.
Post originalmente publicado no Brainstorm #9
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Dec
25
Creativity Best of 2013: Boston Magazine Marathon Cover, Heineken’s Departure Roulette
Posted in: Uncategorized
Creativity continues its countdown of 2013’s best moves in brand creativity across film and TV, print and design and interactive and integrated campaigns. See our picks for No. 10 in each category here. Our No. 9 picks are here. Today it’s time for No. 8.
Moving from emotion to adventure, the No. 8 spot for interactive/integrated work this year belongs to Heineken. The brand has been playing around with its “Open Your World” tagline a lot this year, daring customers to go beyond their comfort zones. But its best execution perhaps was “Departure Roulette,” an extension of its “Dropped” campaign that dropped people off in strange locales and got them to find their way home. “Departure Roulette,” from Heineken and Wieden & Kennedy New York, let travelers coming into Terminal 8 at John F. Kennedy International Airport change their destination to somewhere unexpected. The only condition was that they had to go right then and there.
Dec
25
Museu de design permite visualização de obras por cores
Posted in: UncategorizedEnquanto passa por renovações, o museu nacional de design Smithsonian Cooper-Hewitt, localizado em Nova York, lançou a versão beta de um site que pode ser bastante útil para os designers ao redor do mundo. Com um banco de dados que representa quase 80% de sua coleção, é possível navegar e visualizar as obras a partir de categorias tradicionais, como períodos, país, pessoas, exibições e, agora, cores.
O site tem passado por constante atualização, ampliando a porcentagem de obras catalogadas, assim como o grid de cores reconhecido – atualmente, são 118. O trabalho, entretanto, ocorre de maneira lenta, uma vez que apenas uma pequena fração da coleção do Cooper-Hewitt conta com imagens.
A catalogação dos objetos é feita a partir de cinco cores representativas – ou seja, que sejam predominantes na obra. A seleção destas cores é feita por computadores e classificados de acordo com a paleta CSS3, o que facilita a navegação.
Post originalmente publicado no Brainstorm #9
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Dec
25
Mandela Sculpture by Marco Cianfanelli
Posted in: UncategorizedL’artiste Marco Cianfanelli a imaginé l’année dernière cette sculpture en l’honneur de Nelson Mandela. Une superbe installation composée de 50 colonnes d’acier découpées au laser, dessinant au loin le visage de Madiba installé à KwaZulu-Natal, là où il a été arrêté en 1963. Plus de détails dans la suite.
Dec
25
Caffeination, uma websérie para apaixonados por café
Posted in: UncategorizedO que torna uma xícara de café perfeita? A pergunta é o ponto de partida para Caffeination, uma websérie dividida em sete episódios criada pela The Pancake Epidemic, com direção e edição de Jesse Meeker e apresentação do especialista em café Brandon Davenport.
Se você é apaixonado por café, é provável que tenha uma ou várias respostas para a pergunta acima, mas Meeker e Davenport resolveram partir por uma viagem pelos Estados Unidos – com paradas em San Francisco, Portland, Seattle, Spokane, Missoula, Idaho Falls, Cheyenne, Boulder e La Verkin – para conhecer melhor a produção de café no país.
De qualquer maneira, vale a pena dar uma olhada nos vídeos abaixo. Especialmente para ver se, no final das contas, Brandon Davenport consegue cumprir seu desafio pessoal de beber 100 xícaras de café ao longo da viagem (e não ter um ataque cardíaco).
Post originalmente publicado no Brainstorm #9
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Dec
25
Why you are reading this story on Christmas Day
Posted in: UncategorizedIt may be the one day of the year that we’re supposed to “disconnect” and be with the family, but more of us than ever are on our phones and tablets right now, surfing and shopping for deals.
Dec
25
Albert Dali Naming Convention by Lucifer Labs
Posted in: UncategorizedAdvertising Agency: Lucifer Labs
Creative: Anantha Narayan
The post Albert Dali Naming Convention by Lucifer Labs appeared first on desicreative.
Dec
25
As New Services Track Habits, the E-Books Are Reading You
Posted in: UncategorizedSeveral new e-book subscription services are analyzing the data of readers and providing it free.
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Dec
24
Minimalist Timber Partitions – The AITA Space Divider Does a Very Basic Job of Separating Open Rooms (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If privacy isn’t the primary purpose if integrating a room divider into your home, then the AITA Space Divider would do a brilliant job. Unlike many partitions, this one does not block out or…
Dec
24
Stick-Extended Fixtures – The Traveling Light is Angled Outwards to Dangle as Desired (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Traveling Light embodies a simple concept and a straightforward design that allows you to install it quickly and easily, just about anywhere in your home. The quirky fixture has qualities of a…
Dec
24
Hybrid Pendant Fixtures – The Lamp & Socket is the Perfect Combination of Convenient Utilities (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Light and power make a pair of very useful utilities, so the maker of the Lamp&Socket; decided to combine the two into one product. The result is a multitasking fixture that provides both…
Dec
24
Como seria o Natal dirigido por diferentes cineastas
Posted in: UncategorizedE se a manhã de Natal fosse filmada através dos olhos de diferentes diretores famosos? Com “The Auteurs of Christmas”, a Fourgrounds Media responde, brincando com os estilos marcantes de cada cineasta.
Steven Spielberg, Wes Anderson, Woody Allen, Lars Von Trier, Martin Scorsese, Michal Moore, Werner Herzong, Stanley Kubrick e Baz Luhrmann estão entre os parodiados.
Post originalmente publicado no Brainstorm #9
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Dec
24
Time Warner Cable, Bruised After Its Battle With CBS, Extends Viacom Deal
Posted in: UncategorizedThe cable company announced that it had reached a multiyear agreement to renew distribution for Viacom Inc., whose networks include MTV, Comedy Central and Nickelodeon.
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Dec
24
Numerically Enveloped Presents – Typography Wrapping Paper is for all 12 Days of Christmas (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This Typography Wrapping Paper has been designed for those who like to give according to their advent calendars, supplying a collection of A4 sheets that correspond to the 12 days of Christmas. If…
Dec
24
Debonair Beverage Branding – SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) You can reinforce the theme of fanciness by incorporating SNOB Cava Wine packaging into the decor of your party. The scrumptious grape-derived drink is often considered prestigious enough—high…
Dec
24
And Now, an L.A.-Based Agency’s Version of the Yule Log
Posted in: UncategorizedAs we he slowly shut it down for a little bit and try to get last-minute shopping done (yeah, we’re that person), here’s an effort featuring an illuminated gingerbread house from Los Angeles creative studio, Whirled. If this doesn’t get you in the holiday spirit on this Christmas Eve, we don’t know what will. In case you were wondering, the song is “The Mother We Share” from one of the indie music blog-approved bands of the moment, Chvrches. Happy holidays everyone, see you shortly.
New Career Opportunities Daily: The best jobs in media.
Dec
24
Virtual Jet-Unwrapping Contests – British Airlines’ Christmas Giveaway Rewarded Fans with Presents
Posted in: Uncategorized
(TrendHunter.com) British Airways recently held a ‘Jumbo Christmas Giveaway’ online, which featured a virtual version of one of its jumbo jets that fans could unwrap to win prizes.
The A380 plane was…
Dec
24
Space Bruce
Posted in: UncategorizedUm ornitorrinco com aspirações de se tornar um astronauta e aventurar-se pelo espaço sideral é o mote de Space Bruce, uma divertida animação assinada por Mehdi Louala, Eva Navaux e Gabrielle Locre. E se alguma coisa tem a mais remota chance de dar errado, com certeza dará, como diz a Lei de Murphy. Para azar de Bruce, mas nossa sorte, é aí que está a graça.
O que chama a atenção nesta animação, entretanto, é o cuidado estético, com belíssimos efeitos visuais. É o tipo de projeto que dá gosto assistir.
Post originalmente publicado no Brainstorm #9
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Dec
24
Creativity Best of 2013: Kmart’s Sophormoric-but-Successful Viral Hit and More
Posted in: Uncategorized
Creativity is finishing off 2013 by counting down the year’s best moves in brand creativity across three categories — TV and film, print and design, and interactive and integrated campaigns. We began yesterday with No. 10 in each category. Here are our No. 9’s.
How could a “best of the year” rundown be complete in 2013 without Kmart’s “Ship My Pants”? DraftFCB made brilliant use of sophomoric humor to create one of the year’s biggest cultural moments from the ad world, which comes in at No. 9 in the TV/film category. It all began with “Ship My Pants,” although the gag later extended to “Big Gas Savings” and “Ship My Trousers,” too.
Some of the best work this year was from brands that listened to their consumers, closely. The best example of this perhaps was McDonald’s Australia.
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