Advertising Agency: ATTIK, USA
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Mike Brenner
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Production Company: Humble
Director: Jeff Bitsack
Director of Photography: Simon Duggan
Executive Producer: Persis Koch
Line Producer: Mark Kovac
Editorial Company: Stitch
Editor: Dan Swietlik
Producer: Chris Girard
Flame Artist: Mitch Gardiner
Telecine Company: Incendio
Colorist: Clark Muller
Aired: October 2013
Pode-se dizer que é, no mínimo, uma ideia ousada: até o próximo dia 25, o artista plástico Nicola Verlato irá reproduzir em um Fiat 500L uma das mais importantes obras de arte da humanidade: o teto da Capela Sistina. A ação criada pela Sapient Nitro está rolando ao vivo no LA Auto Show, nos Estados Unidos, e tem por objetivo mostrar como o veículo é espaçoso por dentro.
Enquanto Michelangelo levou quatro anos para concluir o trabalho, Verlato terá apenas seis dias. No vídeo acima, ele explica que não pretende apenas “transferir” a obra original, mas reconstruí-la de acordo com a perspectiva exigida pelo projeto. Isso tudo em um palco, sob o olhar de milhares de pessoas.
O Fiat 500L que servirá de “tela” foi especialmente reconfigurado para esta ação, o que inclui a instalação de um teto de fibra de vidro preparado para absorver a tinta. Os bancos foram removidos e um piso especial foi criado para que o artista pudesse se movimentar enquanto trabalha. Da mesma maneira que Michelangelo, Verlato irá pintar deitado de costas.
Vale a pena acompanhar essa história para ver no que vai dar. O primeiro dia da ação, você confere abaixo. Até o próximo dia 25, a Fiat irá subir vídeos diários mostrando o andamento da obra, tanto no canal oficial do YouTube quanto no site da marca.
(TrendHunter.com) With the holiday season in full swing, there’s no better time to start accessorizing your home with festive decorations, and these DIY Christmas decor ideas are offering some crafty ways to…
(TrendHunter.com) Any homeowner looking to infuse some sleek vintage touches into their home decor should look no further, because these retro furniture designs will definitely add a unique nostalgic touch to any room….
Photographers who cover President Obama are angry over what they say is the White House’s increasing practice of excluding them from events and then releasing its own photos or video.
Sasha Vinogradova s’est inspiré des ornements et peintures traditionnels folkoriques russes pour colorer ces crânes. Provenant de Gorodets, Gzhel, North-Dvina, Zhostovo, Mezen ou encore Khokhloma, ces créations absolument magnifiques jouent sur les couleurs et les motifs avec talent. A découvrir dans la suite.
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can’t afford Thanksgiving dinner.
“This store has been doing this for several years and (the food) is for associates that have faced an extreme hardship recently,” Walmart spokesman Kory Lundberg told Business Insider.
Meanwhile, Walmart turned a profit of $15.7 billion last year, and the stock market closed above 16,000 today—a new record high. It is the best of times. It is the worst of times.
In the best of times, people with buying power make conscious decisions about what to buy, and where to buy.
“Small Business Saturday has really resonated with consumers who are eager to show support for their neighborhoods,” said Susan Sobbott, president at American Express OPEN.
Together with the National Federation of Independent Business, American Express OPEN found that 77% of those aware of Small Business Saturday plan to “shop small” this year. Here’s why and where they will be shopping:
Part of the reason consumers are attracted to small businesses is because they are able to find gifts for people who are hard to shop for (70%);
One fifth (21%) of consumers said one of the main reasons they patronize small businesses is because they offer better prices; and
The top five places that consumers plan to shop on Small Business Saturday are food stores (38%), restaurants (37%), clothing stores (35%), bakeries (34%) and gift/novelty stores (31%).
American Express is accepted at Walmart and many small retailers, so the credit card company wins when you shop, no matter where you shop.
There is one good reason to visit New Zealand (not counting you already happened to be in Australia so why not swing by). It's because you wish you lived in The Lord of the Rings instead of in the real world.
Just ask Air New Zealand, which appears to have conceded this in its latest Middle-earth-themed video—not its first. The new spot urges you to pack your bags with golden baubles and helmets and shields, then board a giant eagle-winged aircraft piloted by bearded dwarves. A man in a wizard's hat will use a gnarled wooden staff to wave the fowl plane down the tarmac. Hobbit-footed and pointy-eared flight attendants will serve you the Shire's crunchiest vegetable produce.
If you do go, be nice to the real Air New Zealand staff, as many of them debased themselves to bring you this fantasy—all because the airline wants you to know that what you see in the cinema is not just "a load of fanciful imaginings." Alternately, you could just use the million-hour flight to marathon all of the J.R.R. Tolkien movies. And then do it again when you get to the hotel, too.
Because you, Bilbo Baggins, sure aren't going to defeat that dragon while sitting comfortably in the Bag End replica you've built in your girlfriend's mother's basement.
For going on a year, Twitter’s pitch to big brands and their agencies has centered on the power of promoted tweets as a complement to a TV buy. But a new ad product seems to be cutting TV out of the “Twitter + TV” lovefest.
Twitter introduced “TV conversation targeting” in the U.S. and the U.K. today, which lets marketers show ads to people who are tweeting about a given show before, during and after it runs, according to a blog post. It will be available in Twitter’s self-serve ad tool, not just to bigger brands with a direct-sales relationship.
Up until now, Twitter’s pitch has been about extending marketers’ TV buys. “Already buying TV? Make those ads work harder with Twitter,” the pitch goes. But with the new tool, Twitter advertisers can buy viewers of a show whether they’re also buying ads on TV or not.
It seems that the fight for the craziest, most absurd holiday ad is in full force, with McGarryBowen Chicago being the latest agency to throw their hat in the ring with three new spots for Sears that introduce us to “The Denskies.”
While Draftcb’s currently causing controversy with its Joe Boxer jingle for Kmart (and let’s not forget the earlier Satan/Genghis Khan layaway spot), McGarryBowen makes that holiday effort seem tame in comparison to its “Squirrel Revolt” ad. It wouldn’t stand out from the other two “Denskies” installments, in its “let’s be as crazy as possible” humor, were it not for the line (assuming I’m hearing this correctly), “Oh god, it’s mating with my mouth.”
The aforementioned spot (which you can watch above, though you probably shouldn’t) begins with Papa Denskie explaining to his wife that he’s trained “those pesky squirrels” to cut coupons. Everything, though, soon goes haywire, the squirrels attack the man and elicit the crazy, over-the-top response from the above paragraph. (You know, the one where the guy gets orally raped by a squirrel with a rage boner.) If people were pissed off about Kmart’s “Show Your Joe,” I can’t imagine how they’ll respond to this one.
The other two “Denskies” spots for Sears have plenty of crazy to spare as well. In “Robo Granny,” the same man builds a robotic grandmother so that the family won’t have to go visit their real, living grandmother. Predictably, chaos ensues, dragging on for way too long, with the spot clocking in at 1:23 but seeming more like a 5-minute endurance test. Meanwhile, “Medium” sees agency and client portraying their subject as some kind of crazy, possessed witch lady. I’d almost feel bad for real mediums if it weren’t for the fact that they make their living by pretending to talk to dead people (sorry, Sylvia Browne, RIP). The message from Sears this holiday season seems to be the tired “Don’t do something crazy to save time and money, shop here” approach–just with the crazy pushed well beyond the point of reason. You can check out the other two after the jump, along with credits.
A dreary rainstorm and a friend's apparent death might not seem like promising raw materials for an uplifting ad. But this one takes place in Ireland, so it all makes sense. The two-and-a-half minute spot for Tullamore Dew Irish Whiskey was made by New York ad agency Opperman Weiss and directed by Laurence Dunmore of RSA Films. It features four friends all dressed up and trudging through the gloriously bleak countryside of Ireland, bottle of booze in hand, seeming to eulogize a fallen friend by singing the Irish folk song "A Parting Glass." Lovely stuff. Fast Company has an interview with creative director Paul Opperman, who says the men recorded the song in Saint Kevin's, the stone church in the film, known for its great acoustics. The film tries to capture what Irish music is like, he adds—"that sense of both melancholy and victory at the same time."
CREDITS William Grant & Sons Marketing Ltd Shane Hoyne – Global Brand Director
Opperman Weiss Paul Opperman – Writer Jeff Weiss – Art Director Mark Johnston – Executive Producer
Duotone Creative Director/Arranger: Jack Livesey Vocal Arranger: Eamon O'Leary Executive Producer: David Leinheardt
Bug Edit Andre Betz Editor Caitlin Grady Executive Producer
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