Hasta La Creative!

Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.

There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump.  continued…

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If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

continued…

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