(TrendHunter.com) Swedish model Frida Gustavsson works grid-like patterns in ‘Pretty in Plaid’ for Greg Kadel in Vogue China October 2013. She rocks the vibrant patterns well and her short, boyish pumpkin locks…
Ah, o ser humano. Que bicho intrigante nós somo, não? Das quase 9 milhões de espécies que existem na Terra, o bicho homem é o único que deliberadamente corre riscos sem precisar. E nem é preciso radicalismos do tipo X-Games para provar.
Todo dia tomamos decisões que poem em risco a nossa segurança. Exemplos não faltam. Ou você nunca digitou no celular enquanto dirigia? Ultrapassou aonde era proibido? Atravessou uma rua correndo no meio dos carros? Dirigiu depois de beber porque apenas algumas cervejinhas não iam fazer diferença alguma?
É aqui que entra a Santam. Essa simpática seguradora da África do Sul resolveu fazer uma experiência. Ver se nosso comportamento mudaria se, de alguma forma, estivéssemos conscientemente preocupados com nossa integridade.
Para comprovar a tese eles contrataram um hipnotista. Isso mesmo. Através da hipnose o cara fez homens pensarem que estavam grávidos de 9 meses e as mulheres pensarem que eram idosas. O resultado é essa campanha aqui feita pela King James, de Cape Town.
Post originalmente publicado no Brainstorm #9
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Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas.
You may have thought the word “ejaculate” was a little strong for this spot for the Sony Bravia from McCann London. Then you watched the spot and realized, “Nope, that’s what actually happens. A mountain or volcano or something blows its flowery wad all over a city.” See? I wasn’t being hyperbolic.
Now, as I’m a bit of an urban, indoor being, I honestly can’t tell you if what I’m seeing occur in this spot possibly happens in real life. I would assume it doesn’t, as a mountainside town taking a big old rose-y facial would seem to be a newsworthy story. But, now I notice McCann London sent a three-minute behind-the-scenes video along with this spot, so I’ve embedded it below.
Huh, looks like they spent a lot of money getting that volcano to blow its 8-million petal load. If you buy an expensive new Sony 4k TV, it will all be worth it. Credits after the jump.
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In early-December of last year, Microsoft advertising veteran turned ad-tech founder Eric Picard found himself in trouble. His startup — an open source advertising technology company called Rare Crowds — was running out of money and facing imminent shutdown.
Options limited and desperate, Mr. Picard took an unusual route to keep Rare Crowds alive: he turned to an email listserve of over 450 advertising industry veterans called the “Oldtimers List,” a group which requires ten years of interactive advertising experience and an internal sponsor to join, and asked them to save his startup.
“This is far outside my comfort zone – I hate asking friends for money” Mr. Picard wrote, adding that, in this case, he was okay with it because he wasn’t panhandling: “This is after all me offering an opportunity to bet on me and what my startup is doing,” he said. “Not me begging.”
(TrendHunter.com) This creatively decorated Swedish home has rooms so meticulously designed, you could play ‘I Spy’ all day. The gorgeous apartment located in Johanneberg, Gothenburg is an example of the full…
Manning Gottlieb OMD has won the £2 million Odeon media planning and buying account after a four-way pitch.
Exclusividade do Moto X, a Motorola decidiu investir pesado na criação de “histórias interativas imersivas em tempo real”, como a própria marca define na descrição do Spotlight Player. A ideia é oferecer narrativas exclusivas para celulares (no caso, o Moto X), misturando cinema e game. Lançada esta semana nos Estados Unidos, a primeira história é Windy Day, criada pelo diretor Jan Pinkava, de Ratatouille.
A descrição do aplicativo informa, ainda, que “Windy Day foi processado usando os mesmos gráficos padrão que fazem com que os personagens da Pixar e os ambientes sejam tão perfeitos”.
Um grande diferencial no Spotlight Player é que ele promete ao usuário o controle para explorar o cenário, permitindo que a experiência seja mais personalizada, com cada um fazendo suas próprias descobertas. Isso é feito por meio da movimentação do aparelho, que também movimenta a câmera. Com esta liberdade, a meta é dar a impressão de que se está dentro da história do ratinho que persegue seu chapéu pela floresta.
Por enquanto, a maior reclamação do público em geral está no fato de o Spotlight Player ser uma exclusividade do Moto X. A princípio, a Motorola não dá pistas de que isso irá mudar.
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We’re figuring that this just the tip of the iceberg as it’s only day 1 of Movember, the month in which the fellas hide their razors and grow their facial hair in all shapes and sizes (and let’s not forget the ladies have had an increasing presence each year, too) in order to raise awareness (and money) for men’s health issues. We’re sure there will be plenty of agencies chiming in as part of the industry’s annual Movember fundraising competition, but first up to bat is Red Peak Branding, a unit of NYC-based Red Peak Group, whose CEO James Fox sent out a memo this morning regarding his agency’s guidelines for taking part. See below:
“Today is the start of Mo’vember which means the mustache contest is on….Here is how it works. All competitors must be clean shaven today, or if not today first thing Monday. Joon will be taking pictures today of all the competitors so the judges have a clear before and after shot.Competitors may grow a mustache, beard, half beard, goatee or whatever until Friday 29th [November] at which point they must convert into a mustache. All competitors must come to the event wearing an appropriate outfit to accompany their mustache (lumberjack, greaser, 1920’s Dandy etc)All the women in the agency who wish to do so will be judges at a special event on the 29th [November]Competitors will receive points on the following three attributes:
- Lustre – How bushy and lustrous is the mustache in question (5 points)
- Creativity – How creative is the mustache and outfit (Gentlemen see mustache chart attached for ideas) (5 Points)
- Effort – You don’t need a monstrous mustache to win this competition – points will go to the best before and after pics (5 Points)
All those that want to get involved, both judges and competitors will pay $5 on the 29th of [November] and the proceeds will go to the USA Men’s cancer charity”
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The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.
In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the “social buzz” surrounding the fall TV season’s new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking “real world” conversations — not just what you see on Twitter and Facebook — to generate the chart you see here. As promised, we’re wrapping up by checking the correlation between word-of-mouth buzz and ratings.
The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen’s Live+7 data for the same period as the word of mouth survey.
Futebol é daquelas paixões que não se explica, apenas se vivencia. E já tem muito tempo que o time do coração de alguém não precisa ser, necessariamente, o de sua cidade, ou de seu país. Isso quer dizer que, lá na África, um pai pode cultivar em seu filho a torcida pelo Arsenal, enquanto em Hong Kong, uma garota vibra pelo Manchester United e nos Estados Unidos um grupo tenta assistir ao jogo do Tottenham Hotspur. Estes são os personagens do novo filme da BBH de Londres para a Barclays, patrocinadora da Premier League.
Em agosto, um primeiro comercial já havia homenageado os fãs do campeonato inglês, mostrando que é o apoio deles que faz da Premier League o que ela é. Usando exatamente a mesma fórmula, o novo filme – dirigido por Seb Edwards – lembra que não são apenas os ingleses que acompanham os jogos, mas torcedores ao redor do mundo que enfrentam obstáculos como a distância e o fuso horário para apoiar seu time.
Repetir uma fórmula que deu certo uma vez é uma prática que nem sempre dá certo. Neste filme em especial, tive uma sensação de dèja vu, como se estivesse assistindo a um remake. Pode ser que dê certo, pode ser que não.
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(TrendHunter.com) Dino Bonacic’s ‘Time’ editorial takes you through decades of style with men’s fashion. Mario J. models various articles like a suit and bow tie ensemble, reminiscent of the 19th century but…
The verdict is in after months of speculation: younger teenagers are checking Facebook less often on a daily basis.
But chief financial officer David Ebersman’s acknowledgement of that fact during the social network’s third-quarter earnings call wasn’t exactly a revelation for the marketers who’ve been watching teen flight from Facebook for some time.
But whether it’s the beginning of a more pronounced departure of Facebook or merely a statistical blip remains to be seen.
Droga5 Europe has hired Amy Garrett, a lead mother at Mother, as its head of project management.
Guy Williams, the boss of Dulux paint manufacturer AkzoNobel, is leaving the company amid a mass relocation of staff to the Netherlands.
Phones4U’s Christmas TV campaign launches tonight (1 November), promoting the number of free gifts available in-store and promising consumers they will “get more than they bargained for”.
Callum McGeoch is creative director of youth specialist agency Livity, considers what marketers can learn from the rise of 16-year-old music sensation Lorde.
There’s a debate heating up over the recent changes to the children’s privacy law in the United States. While some brands and websites directed at kids say the revised law hurts ad revenue through tighter restrictions around advertising, for others the law has created opportunities to innovate in order to continue to profit.
Club Penguin is a great example. One of the top kids’ virtual brands for the past eight years, it works hard to continuously tweak its product to work within privacy laws while at the same time generating new forms of revenue. Just this summer, it added Star Wars, Marvel and Pixar themes and found a way to re-engage its user base and add revenue streams through the sale of digital goods in its virtual world.
While there are expenses associated with compliance, the complexity of the law and the thought of overhauling an entire business model are bigger issues. Having worked with the law for a few years now, I can say it’s truly not as bad as it seems.
Sony has released a TV ad resembling the acclaimed “balls” spot to promote its 4K televisions.
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