Hasta La Creative!

Ms. Davis, whose 11-hour filibuster elevated her stature in the Democratic Party, is running for governor.

Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.

Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.

“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.

People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.

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New Career Opportunities Daily: The best jobs in media.

Mammoth Mountain Ski Resort is squarely in the hospitality industry, but its new CMO, Erik Forsell, has spent his career in action sports — and he says that gave him an edge in landing the job.

“They wanted to bring in somebody not from hotel and tourism, but someone who understood the connection to sport and what it does emotionally,” he explained. So after two years, Mr. Forsell left his gig as VP-marketing at Asics and headed over to the Southern California resort.

Milking an emotional connection with guests is key for Mr. Forsell, who’s shaking up Mammoth’s marketing initiatives with a campaign that relies on visitors sharing personal stories through social media. He’s further emphasizing socialization with a redesigned app that includes a Find A Friend feature to locate potential ski buddies on the slopes. And while Mammoth has 1.3 million annual visitors, making it the third-most-visited ski resort in the U.S., Mr. Forsell is trying to raise that number by inking partnerships with Alaskan Airlines and United to increase flights coming into Mammoth.

Continue reading at AdAge.com

If you’re in any way connected to media, marketing, tech or finance, Twitter’s IPO is the biggest thing going for you this morning. But for Twitter to have the kind of mass appeal that will make it valuable to marketers and investors, it has to transcend this universe and become relevant, and useful, to those who don’t professionally follow media, tech or stocks. In other words, real people.

As Rishad Tobacowalla, chairman of Publicis Groupe’s digital agencies, put it in Wall Street Journal this morning: “I would like to see Twitter make its service more essential to a broader public. Currently it’s too narrow and inside baseball with a small sliver of users making most of the content.”

In the early days, Twitter itself was the most common trending topic on Twitter. Other frequent trends were Twitter-centric happenings such as SXSW, where Twitter blew up in 2007. For years, Twitter was a closed circle: people interested in Twitter talking about, well, Twitter.

Continue reading at AdAge.com

Nestle, the world’s largest food company, agreed to sell most of its Jenny Craig diet business to North Castle Partners for an undisclosed amount as it embarks on an effort to dispose of underperforming units.

Nestle will divest Jenny Craig in North America, Australia and New Zealand, the Swiss company said today in a statement. The price was probably less than the approximately $600 million Nestle paid in 2006, analysts at Natixis and SNS Securities said. The French piece of the business isn’t part of the transaction with the Greenwich, Connecticut-based private-equity firm, which will combine Jenny Craig with its Curves fitness clubs for women.

Nestle CEO Paul Bulcke said last month that the company was drawing up a shortlist of businesses it’s looking to sell after identifying laggards it can’t fix. Analysts had identified Jenny Craig as a possible candidate to be jettisoned, alongside PowerBar energy snacks, Lean Cuisine frozen meals and Herta meats. Jenny Craig sells diet food and offers nutrition consultants for people trying to lose weight.

Continue reading at AdAge.com

Now that we’ve received entries from both Lowe Roche and john st., the latter of which has already claimed to have won the Best Agency Video prize at the 2013 Strategy AOY Awards, why not see what else came into play at this year’s event. Above, we have fellow Toronto-based agency Taxi’s submission for the Strategy AOYs, which shows a hapless soul taking ad award obsession to a, well, more fashion-conscious level. We wonder whose actual Cannes Lions they used in the clip, though we’re anxious to see how “okinawin denim,” “mini-wallets” and “pilgrim aesthetics” could possibly all join as one. Where does this rank out of the three we’ve covered for you? In the meantime, you can also check out the trade’s current 2013 winners list here.

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New Career Opportunities Daily: The best jobs in media.

This week, Draftfcb is hiring a social media director, while Landor needs a senior designer. Verso Advertising is seeking a freelance graphic designer, and Mullen is on the hunt for a senior copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Social Media Director Draftfcb (Chicago, IL)
• Senior Designer Landor (Cincinnati, OH)
• Freelance Graphic Designer Verso Advertising (New York, NY)
• Senior Copyrwriter Mullen (Boston, MA)
• Media Director MK Creative Media Marketing (New York, NY)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Just as publishers began figuring out how to make money on desktop, their audiences started to leave the medium for mobile.

And rapidly. More time will be spent consuming media on mobile devices than on desktops this year, according to eMarketer, an ominous sign for publishers whose mobile inventory sells for a fraction of the already cheap desktop CPMs.

Given the circumstances, it’s then critical for publishers to eke out every penny from their mobile inventory. Here are a six suggestions culled from industry experts to help them do it:

Continue reading at AdAge.com