Hasta La Creative!

Vancouver-based agency Wallop Film launched a campaign to boost tourism to the Los Angeles suburb of Claremont.

The spot champions the town, which has a population of 35,000, as “the best kept secret in L.A.” while touting its boutiques and culinary scene and working in its share of Wes Anderson-inspired quirk. Its allusions to the filmmaker, also seemingly the muse behind W+K London’s “The Messenger” for Arla Skyr, are quite intentional, as the creative team at Wallop brushed up on the director’s signature techniques before making the spot, with color palette selections and characters also clearly inspired by Anderson’s style. “Claremont has a certain charm and playfulness to it that we felt connected with the Wes Anderson aesthetic,” Wallop Film director Martin Glegg told Adweek.

Indeed, Wallop relied on some of the town’s citizens for the shoot, and found plenty of quirky locations to feature, such as the Folk Music Center which made for a very Anderson-inspired shot of a wall lined with string instruments. “We used a lot of the community in the shoot,” Glegg explained to Adweek. “For example, we used extras that were based in the town and also the local school marching band for the final street scene.”

Credits:

Creative Agency: Wallop Film
Director: Martin Glegg
Producer: Pippa Stowell
Executive Producers: Ryan Clarke and Stephen Saugestad
Agency Producer: Ron Antonette
Director of Production: Naim Sutherland
1st AC: Nick Forte
Gaffer: Paul Fabian
Grip: Oliver Lewis
Grip: Jefferson Strouse
Aerial Footage: Shane Latham
Composition: Charlie Jefferson
Sound Design: Jeff Yellen
Coloring: Rob Neilson

To help promote the DVD and Blu-ray release of Wes Anderson’s delightful film The Grand Budapest Hotel, distributor Fox Searchlight commissioned Lego sculptors (yes, this is a thing) to build a huge replica of the title dwelling. The result is accurate down to the last detail, as befitting of Anderson’s maniacally detailed mind.

The company put out a time-lapse video of the model being built by Ryan Ziegelbauer and his team of Lego craftspeople, complete with the actor Tony Revolori (who made his debut in the film) adding the finishing touches to the massive creation in front of a painting that looks a lot like the ones used in the movie. 

The hotel will be a part of A+D Architecture and Design Museum’s size and scale exhibit called “Come In! S, M, L, XLa”, running from June 19 to August 31 in Los Angeles.

Sur une musique d’Alexandre Desplat – « The New Lobby Boy », le vidéaste Kogonada a réuni les symétries présentes dans les films de Wes Anderson, de Rushmore à Moonrise Kingdom, en passant par The Darjeeling Limited et Fantastic Mr Fox. Une vidéo qui prouve la méticulosité des compositions et plans du réalisateur.

Bonus : Wes Anderson From Above

Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman.

In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as the driver, and the Italian townspeople—particularly the bored/sultry barmaid and our hero's elderly relative—are all wonderful.

Anderson's commercials are always as beautifully assembled as his films, and now that he (like David Lynch and others) is getting comfortable in the branded short film market, his work feels like it really has room to breathe.

As always with Anderson, God is in the details. The pans, both quick and slow, are astonishingly long and intricate, and the cinematography (by sometime Woody Allen collaborator Darius Khondji) is as precise as you'd expect in an Anderson flick. The perfect costumes, according to Gawker, are by three-time Oscar winner  Milena Canonero (Barry Lyndon, Chariots of Fire, and Marie Antoinette).

It's a great few minutes, and perhaps the funniest part is that the big reveal of the brand is no more or less direct than in a Charmin commercial, but somehow it has that ironic-but-not-too-ironic sting you'd expect from the director.

Wes Anderson is one of the few filmmakers whose trailers are still met with great anticipation and debate, with today being a good example of why.

The first official preview of The Grand Budapest Hotel is packed with everything that makes Anderson a divisive darling of Hollywood and hipsters alike. On pace to rival Robert Altman in terms of celebrity pull, Anderson squeezes an entire film festival's worth of stars into Grand Budapest. The trailer also features plenty of his signature oddities, too, like the antiquated choice of a 4:3 aspect ratio rather than the standard widescreen format.

Most oddly, though, Anderson continues his somewhat awkward theme of minorities working for whites (Pagoda in The Royal Tannenbaums, Vikram Ray in The Life Aquatic, pretty much everyone in The Darjeeling Limited, etc.), with Grand Budapest centering around the mentorship of a boy named Zero Moustafa by Ralph Fiennes' eccentric hotelier, Gustave H.

In a 2007 piece called "Unbearable Whiteness," Slate's Jonah Weiner skewered Anderson for "the clumsy, discomfiting way he stages interactions between white protagonists—typically upper-class elites—and nonwhite foils—typically working class and poor." That interaction definitely seems to be a centerpiece of The Grand Budapest Hotel, but I guess we'll find out on March 15, 2014, whether Anderson has become a bit more refined in his race relations.  

Dando continuidade à longa tradição de diretores conhecidos dirigindo comerciais de perfumes de marcas famosas, com histórias que a princípio não precisam fazer nenhum sentido, desde que tenham um visual bacana, a Prada resolveu apostar suas fichas na parceria Wes Anderson + Roman Coppola para o filme da nova fragrância Candy L’Eau.

Por enquanto foram divulgados apenas teasers de 12 segundos, estrelados pela modelo e atriz Lea Seydoux. A trama inspirada em Uma Mulher para Dois, de Truffaut, coloca o trio em situações cotidianas, como uma ida ao cinema, uma festa de aniversário e a garota se arrumando no salão de beleza – momento em que ela questiona por quanto tempo os três poderão ser felizes juntos. A resposta: isso importa?

Os filmes até que funcionam bem sozinhos – lembrando que são comerciais de perfume -, mas rola uma curiosidade de ver essa história completa, sendo contada do começo ao fim.

[ATUALIZAÇÃO] Aqui, o filme na íntegra.

Post originalmente publicado no Brainstorm #9
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