The “Week of Greatness” is back via Foot Locker and BBDO New York.
The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.
Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.
People like crunchy cereal. Oatmeal Crisp is a cereal that is crunchy. Cossette took this idea and handed it to a bunch of deranged copy writers who escaped from a mental institution. The result is their batshit crazy new campaign, “Competition Crunch.”
The four spots that comprise the campaign all feature varying degrees of absurd, random humor. Think of recent Old Spice campaigns for a point of reference, though that only gives you the basic idea. For whatever reason, Oatmeal Crisp’s spokesman is a Scottish dude in a kilt, who introduces “Competition Crunch.” Each spot features a new opponent for Oatmeal Crisp — a hungry tortoise, a ginger wedding, an elitist marionette, and romantic robots. That should give you some idea of the kind of crazy we’re talking about. This is filed in our “What The…?” category for a reason.
The spot featured above (my favorite), “Hungry Tortoise Vs. Oatmeal Crisp” presents a hungry tortoise, for absolutely no apparent reason on a Japanese game show, eating a crunchy head of lettuce. Our Scottish spokesman admits that the hungry tortoise eating a head of lettuce is very crunchy, but it’s no match for Oatmeal Crisp. Believe it or not, this is on the less crazy side of the campaign. Out of all the spots, it comes the closest to making sense.The only tamer spot might be the “Romantic Robot” spot, in which two romantically inclined robots make a toast and break their glasses.
On the crazier side, we have “Elitist Marionette” and “Ginger Wedding.” What can even be said about these? “Elitist Marionette” centers around — you guessed it — an elitist marionette who flaunts his “100% Egyptian cotton” strings, and his overall superiority to a second marionette. Then the puppeteer controlling him loses his cool and repeatedly stomps on him. Yes, it’s as crazy as it sounds. “Ginger Wedding” almost matches its mishigas, when a wedding of gingerbread people is interrupted by the Aflack duck, who massacres the congregation. If you’ve ever wanted to hear a church full of screaming gingerbread people, this is probably your only opportunity.
These spots are worth a chuckle and/or befuddled stare, but I’m not sure what they’ll do to sell Oatmeal Crisp. Check out “Ginger Wedding” below, and “Elitist Marionette” (along with credits) after the jump. continued…
Now that we’ve received entries from both Lowe Roche and john st., the latter of which has already claimed to have won the Best Agency Video prize at the 2013 Strategy AOY Awards, why not see what else came into play at this year’s event. Above, we have fellow Toronto-based agency Taxi’s submission for the Strategy AOYs, which shows a hapless soul taking ad award obsession to a, well, more fashion-conscious level. We wonder whose actual Cannes Lions they used in the clip, though we’re anxious to see how “okinawin denim,” “mini-wallets” and “pilgrim aesthetics” could possibly all join as one. Where does this rank out of the three we’ve covered for you? In the meantime, you can also check out the trade’s current 2013 winners list here.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
