Advertising Agency: CP+B, Sweden
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jimmy Hellkvist, Jonas Wittenmark, Tobias Carlson
Designer: Mattias Nordenham
Motion: David Forss
Motion: Daniel Svärd
Event agency: Grandins Flying Circus
Published: August 2013
L’artiste Oscar Oiwa a transformé, armé d’un marqueur noir, un gymnase au Brésil en une installation artistique de toute beauté. Recouvrant l’espace avec une reproduction d’un paysage en noir et blanc, cette jolie création appelée Oiwa Island est à découvrir en images dans la suite de l’article.
“If you want to survive, listen up.”
So begins Innocean’s new spot “Speech” for Hyundai (Two undead posts in a day? What the hell, it’s October). The speaker of those lines credits his ability to live off the land and fight for his survival, but an onlooker points to his Hyundai zombie-killing vehicle. Although the spot’s attempt at humor falls mostly flat, it was perfectly timed, debuting last night during the premiere of AMC’s The Walking Dead. The 30 second spot was also show during Talking Dead last night, while “The Walking Dead Chop Shop” — the site that lets users build their own Zombie Survival Machine — launched during San Diego’s Comic-Con in July. Innocean’s television spot will be accompanied by three digital spots in all — “Speech,” “Cooler” and “Difference — airing on Hyundai’s social media channels.
The spot functions not just as a stand-alone advertisement, but as a way to drive viewers to the “The Walking Dead Chop Shop” site, which is a great tie-in. Actually, I’m kind of not sure if the spot is a tie-in for the site, or the site is a tie-in for the spot. I’m going with the former, since the site existed first. At any rate, we covered “The Walking Dead Chop Shop” back in July, but for the link-averse, here’s a short review: you can use any of three Hyundai vehicles as your base-vehicle and then pimp them out with all kinds of accessories, like razor wire, a “horde plow” and (of course) flame throwers and cattle guns. This isn’t exactly my sort of thing, but it should be a lot of fun for the car/weapon happy and zombie-obsessed. Credits after the jump.
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Art director/graphic designer Elizabeth Perez's concept book design for Ray Bradbury's Fahrenheit 451 is ironic and incendiary—and yes, pretty cool. Reactionaries have been waiting, unironically, for this kind of forward design thinking for centuries. Here's what Perez had to say about her design when she posted it back in February:
Fahrenheit 451 is a novel about a dystopian future where books are outlawed and firemen burn any house that contains them. The story is about suppressing ideas, and about how television destroys interest in reading literature. I wanted to spread the book-burning message to the book itself. The book's spine is screen-printed with a matchbook striking paper surface, so the book itself can be burned.
She talks about it more in this blog post. Via PSFK.
CREDITS
Client: The Austin Creative Department
Creative Director: Will Chau
Art Director/Designer: Elizabeth Perez
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After shedding outside holdings, The New York Times Company this week will introduce The International New York Times and, later, new subscription, video and consumer initiatives.
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(TrendHunter.com) NYC is the city never sleeps – and Ashley Smith doesn’t either; the model hosts a solo fashion show for the ‘After Dark’ Free People October 2013 look book. Smith tries on various fall…
It’s crunch time at J.C. Penney — the retailer is going into the holidays with a new lead marketer, a set of agencies selected only last week and a strategy radically different from last year’s, even including a return to the retailer’s classic logo. And with just 72 days until Christmas, the retailer is rushing to execute and finalize its all-important seasonal marketing campaign. Talk about holiday stress.
It’s fallen to Debra Berman, lured from Kraft Foods in August, to revitalize the brand by making a concerted effort to return to its roots — and its pre-Ron Johnson ethos. During his tenure, the ex-CEO (and former Apple exec) made drastic changes, such as dropping some house brands and scrapping promotions, causing J.C. Penney to lose touch with core customers.
The chain’s decisions during that time were viewed by loyalists as dictatorial — telling them what higher-end name brands they should want or insisting that their beloved sales were outmoded. “This brand is one that [does not judge its consumers] whatsoever, and the behavior the last 18 months was the antithesis of that,” Ms. Berman said. “This customer is style-aware but not status-conscious, and our marketing needs to be charming and in sync with that. This brand performs when we have a little more fun, so marketing is going to be a little more fun.”
Voici ce nouveau projet du duo français Zim And Zou qui a réalisé la vitrine de la boutique d’Hermès à Beverly Hills. Intitulée « Atlantis », ces superbes créations tout en collages nous plongent dans de superbes cités aquatiques. A découvrir en détails et en images dans la suite de l’article.
(TrendHunter.com) These printed stockings showcase the different designs females can wear on their legs. Whether they are leggings with interesting patterns or tights that play with different opacity levels, plain…
Foursquare is opening its promoted listings ads to all small businesses around the world.
The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can bid to have its store listing shown in the search results.
Businesses are charged on a cost “per action” basis for these ads, meaning they only pay if a user taps on a promoted listing or checks in at the advertised location. Businesses can also choose if they want to promote a special offer, a user-generated tip about the location or just the store listing.
Epson, the tech company most known for making printers, is reviewing its European creative and media account as it looks to enter the smartwatch market.
Way to gain some street cred!
South African design firm Studio Shelf has been taking its laptops and a few pieces of colorful furniture outdoors and setting up shop one day a month in public spaces around Cape Town as a means of "testing the immediacy of design and seeing what the collaboration between designers, communities and businesses has to offer." During these forays, members of the four-person collective share their views on the business with passersby, evaluate portfolios dropped off by local talent and even take occasional requests for on-the-spot logo designs.
I told my boss we should try something similar, and he gave me a wooden stool and an iPad to take into the alley behind AdFreak HQ. The idea seemed like a breath of fresh air, but the reeking dumpsters and pigeon attacks may quickly curtail this particular project's shelf life.
Via PSFK.
UPDATE: Shelf co-director Lourina Botha tells AdFreak that the project is designed "to gauge the role of design in the lives of people in Cape Town. Do people understand what design can do? Do they care? Is design something they should care about? Are we designing for people or just other designers? It's a very reflective process." She adds, "As with science, research is done through experiments that often fail. So yes, we've sat in the sun for days with not a single person engaging, there's been rain, we've been shouted and laughed at. … We've also heard epic life stories and gained valuable insights about our own streets."
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It took approximately four months, but it appears that JP Morgan Chase has finally made its decision to hand its digital ad business to Publicis Groupe agencies Razorfish and Rosetta. Adweek reports that the Chase pitch involved four of the major holding companies including Omnicom, Publicis, IPG and Dentsu. JPMorgan Chase previously worked with Austin-based T3 on digital. Said agency was invited to participate.
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Se você era criança na década de 1980, há grandes chances de se lembrar com carinho de Betty White na série Golden Girls (aqui no Brasil terrivelmente “traduzido” como As Super Gatas). Aos 91 anos, a atriz continua tão atuante quanto na juventude, o que pode ser comprovado no novo vídeo de segurança da Air New Zealand, Safety Old School Style.
Criado pela agência True, o vídeo se passa no Second Wind Retirement Resort, um lar para idosos ficcional localizado nos Estados Unidos, e ainda conta com a participação de Gavin MacLeod, de O Barco do Amor.
O mais legal é que o vídeo consegue recriar as instruções de segurança de um vôo nas situações cotidianas do lar para idosos, sem deixar o humor de lado e ainda lembrando que a velhice é, acima de tudo, um estado de espírito. E afinal, quem melhor para falar sobre o assunto do que aqueles que já fizeram de tudo na vida?
Esta não é a primeira vez que a Air New Zealand aposta em uma grande produção para chamar a atenção dos passageiros durante as instruções de segurança. No ano passado, eles abriram o precedente com o vídeo temático baseado em O Hobbit, que contou até mesmo com a participação do diretor Peter Jackson.
Mais uma vez, mandaram muito bem.
Post originalmente publicado no Brainstorm #9
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This is not what I needed on a Monday.
Ogilvy Johannesburg’s new spot for KFC, “Separation,” opens with a father picking up his son for a day. “Guess I’ll have him back by six,” he tells the mother. He asks his son what the plan for the day is, and the son says he doesn’t know. The two spend some time at the beach, until it starts to rain, and try to catch up. “You hungry?” the boy asks, and they drive to KFC, where the boy orders the “family treat” which elicits a questioning look from the father. When they drive back to the house, the boy asks again, “You hungry?” as the father accompanies him inside. The hashtag #familytime closes the spot.
While I appreciate Ogilvy and KFC highlighting a non-traditional family in their advertising, this one is just depressing. The poor kid uses a KFC meal to get his parents to eat a meal together? Aww man, that’s just so sad. Too sad for an advertisement, maybe? Perhaps? I don’t know, because it’s certainly a memorable spot. I’m going to remember this one for a while. But the next time I drive by my neighborhood KFC I’ll be tearing up, not thinking about how much I want fried chicken. Credits after the jump. continued…
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Com o objetivo de transformar a rotina de treino mais agradável e desafiadora, Race Yourself é o primeiro aplicativo feito especialmente para Google Glass que permite que os usuários entrem em um mundo de realidade aumentada e participem de um programa de treino como se fosse um jogo.
Race Yourself transforma a corrida e diferentes tipos de exercícios em uma competição virtual.
Rastreando tempo, distância, passo e calorias queimadas, Race Yourself mostra toda a rotina de corrida (e outros esportes) em uma interface diante dos olhos do usuário. E, para ajudar na motivação, o aplicativo pode até projetar outros competidores no campo de visão do usuário.
Dentre os tipos de games em que o usuário pode aplicar em seu treino está o Zombie Chase, que simula um apocalipse zumbi. Também é possível conectar-se virtualmente com os treinos de seus amigos.
“Queremos que o usuário visualize e interaja com seu desempenho e competidores, em um treino que mistura a rua e o virtual.” – Alex Foster, co-fundador
Experimentando com outros sensores junto ao Glass, a equipe de desenvolvimento do projeto até criou um injury mode, que leva em consideração se o usuário está com algum ferimento ou tem a possibilidade de se machucar.
Race Yourself atualmente está concorrendo para financiamento coletivo na plataforma inglesa CrowdCube, e já arrecadou £100,000. A pré-venda do aplicativo está programada para acontecer no final deste ano.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: CLM BBDO, Paris, France
Director: Gary Freedman
Prod. Co.: Wanda
Le réalisateur Evan Viera a imaginé cette vidéo afin d’illustrer l’EP de Le Castle Vania intitulé « Prophication ». Une animation 3D à l’ambiance futuriste très réussie, collant parfaitement à l’univers musical de l’artiste américain. A découvrir en images et en vidéo dans la suite de l’article.
Facebook revved up its charm offensive for the auto industry last month, holding its first “summits” in Detroit and Los Angeles for executives from Team Detroit, Carat, GM, Ford and Toyota.
The social network has good reason to go the extra mile when wooing carmakers. Just days before going public last year, Facebook’s ad business faced a major crisis when General Motors announced it would pull its ads from the site because it wasn’t sure if they were having an impact on sales. GM came back to the fold in April, and Facebook has been trying over the last six months to be more strategic about the overtures it makes to automakers.
Now it’s taking what it believes is a tantalizing pitch for automakers to this fall’s digital upfronts: In addition to its reach, Facebook can deliver an audience of people actually in the market to buy a car. Through its data partners, the social network can show automakers how many people exposed to their ads ended up buying their car after at least two months have passed.
The Media Week Awards 2013 yet again promises to be the biggest media night of the year, with the annual gala event on track to sell-out this week.
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