Howard Nutt Reveals Tips for International Travel

Working as executive director and chairman of the board of directors for the Business Development Institute International, Howard Nutt is no stranger to travel.  In fact, throughout his career he has worked with companies in the United States, Canada, Mexico, Europe, and Asia Pacific.  Facilitating business deals, providing business development training and consultations, and building professional relationships have required him to refine his travel skills to maximize each trip.  Traveling internationally does not have to become an overwhelming task.  There are numerous ways that people can make sure they are ready for their trip, prevent avoidable hang-ups, and ensure smoother transitions.

1. Maintain a Valid Passport

Nowadays a passport is necessary to travel virtually anywhere, notes Howard Nutt.  Check each country’s entrance and exit requirements before the trip.  Find out if a visa is required, or if there are certain specifications the passport must meet.  Make sure that it will not expire during the trip.  If applying for a passport, do this several weeks before the trip to leave enough time for processing and shipping.

Howard Nutt recommends that people keep their passport on them at all times.  Leaving it in a bag or piece of luggage increases the risk that it will become lost or stolen.  Having it on their body means that they always have proof of identification on hand. continued…

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Logan & Sons Taps Jane Fonda for Creepy Prada Spot

Bi-coastal creative studio/prodco Logan & Sons somehow enticed Jane Fonda to voice a new spot for Prada called “The Future of Flesh” and the results are really creepy. I guess that’s to be expected when the word “flesh” is right there in the title.

Whether or not intentional, the Luke Gilford-directed spot leaves me feeling a little uneasy. According to a release, the spot is “set in a strange futuristic world where humans evolve to fit the style of the season.” Without that bit of clarification, I have to wonder how anyone would figure out what the hell is going on. The answer: they probably don’t. Actually, even with that info it’s still kind of hard to piece together. Gilford, offers this further explanation (not that it helps all that much), saying, “Compare magazine covers over the decades, you’ll see how much hair and physique change with the clothes. Now as body modification accelerates, facial features and bone structure are changing as well. The body is beginning to merge with fashion in very interesting ways…I find this sexy as well as strange – a science fiction fantasy becoming a reality.”

The spot takes place in some kind of futuristic society, one seemingly set apart from the rest of the world. Jane Fonda‘s voice really ads to the creepiness factor as she describes the process of joining this closed-off society (or something like that) and says nonsensical things like “each tear authenticated.” Throughout the spot there are close ups of people’s creepy-looking flesh, which seems to morph throughout the spot. Again, this is weird stuff. The wardrobe, provided entirely by Prada, does look pretty fetching, however. I’m certainly no fashion expert, but my girlfriend (who knows a thing or two about fashion) confirmed that the clothes in the spot do look quite appealing. So maybe in a fashion ad, that’s all that matters. Or maybe Logan & Sons and Prada want to scare you, you know, since it’s October.

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Photographer’s Time-Lapse Footage of Iceland Is the Most Beautiful Thing You’ll See Today

Photographer Stian Rekdai's gorgeous collection of time-lapse images of Iceland is so incredible, it could easily be a tourism ad—or a sales clip for the equipment he used. Rekdai and crew spent three weeks in September wandering around Iceland, taking pictures with Nikon cameras and lenses, then using LRTimelapse, Adobe Lightroom and Adobe After Effects for all the postproduction stuff. The end result is a bright, vibrant piece of work that really shows off Iceland's harrowing beauty, which sometimes borders on unearthly.


    

IAB Engage: ‘Customers don’t like change’ says Waitrose’s Robin Phillips

Brands must be careful when relaunching their websites and clearly signpost any changes because “customers don’t like change”, according to Robin Phillips, Waitrose’s ecommerce director.

Advertising Jobs: McMurry/TMG, McGarryBowen, Pace

This week, McMurry/TMG is hiring an account director, while McGarryBowen needs an associate creative director. Pace is seeking a senior digital editor, and Mediaocean is on the hunt for an account manager to join its operations team. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

40 Weeks and a Mirror Photography

Focus sur cette excellente série photographique intitulée « 40 Weeks and a Mirror » par la photographe Sophie Starzenski installée à Buenos Aires. Une évolution de ces 9 mois de grossesses menant à la naissance, documentée par ses autoportraits – mois après mois. Plus d’images dans la suite de l’article.

Continue Reading…

Corner Office: For Brian O’Kelley of AppNexus, Learning Never Stops

The chief executive of the advertising technology company AppNexus had a rocky beginning in the world of start-ups.

    



IAB Engage: Multi-device Amazon customers spend more money

Amazon customers who use more than one device when buying products online spend significantly more money, Lisa Utzschneider, the vice president of global advertising sales for Amazon, told IAB Engage today.

KesselsKramer LA Bows ‘URL Project’ for MOCA

KesselsKramer’s video for the Museum of Contemporary Art, Los Angeles tells the story of a unique digital art collaboration.

First, the idea behind the project: Digital artist Rafaël Rozendaal asked the YouTube community to submit ideas for the URL for his next project. He would then collaborate with the person who submitted the winning suggestion.

KesselsKramer’s video documents this collaborative process between Rozendaal and the winner. The URL selected was nothingeverhappens.com, which just makes me think of this. Rozendaal’s collaborator explains that he envisioned the site as “atmospheric” and “very-reduced” and the finished product certainly fits that description even if it’s “completely different” than the collaborator imagined it would be. This isn’t exactly my kind of art (it kind of just looks like a screensaver), but it’s a cool way for the Museum of Contemporary Art, Los Angeles to actively engage an audience.

You can check out more work from Rafaël Rozendaal at his website. Credits after the jump. continued…

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IAB Engage: YouTube is as big as ITV among 15-34s

YouTube is as big as ITV among people between the ages of 15 and 34, according to Matt Brittin, Google’s vice president of business and operations in Europe, speaking at the IAB Engage conference today (17 October).

Verizon’s Star Wars Fan Family Puts Other Halloween Costumes to Shame

There's a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection, proving this family is more than your average Star Wars-crazed clan. Dad is nearly devoured by his Jabba the Hutt costume. Their youngest is strapped to dad's corpulent form, kitted out in the smallest, most adorable slave Leia outfit ever designed (let's not think too hard about the implications there). Mom has chosen a deluxe Chewbacca, because she’s not the sort of woman confined by gender norms. Her daughter, likewise, thwarts convention and goes as a walking Death Star. Her brother looks ready to destroy his sister in his rebel pilot outfit complete with X-wing. Even the family dog is dressed up as Darth Vader. There’s some poor timing on the punch line, but the joke still makes it. Still, there are so many Star Wars-related misses in the dialogue. Why doesn't the young boy suggest the dentist's house is a trap? Why not have the teenage daughter suggest they all look about as scruffy as nerfherders? Then again, I guess if the dialogue were good, it wouldn’t be Star Wars.


    

This Trailer Proves Game of Thrones Would Have Been an Amazing Comedy Flick

A year after it became one of the comedy highlights of the 2012 election, you'd think the Bad Lip Reading schtick would be getting old. But you'd be wrong. The series' newest clip, which recasts HBO's ultra-serious Game of Thrones as a comedy film about a medieval theme park, might just be the funniest video the BLR crew's ever made. Be sure to watch it a few times so you'll catch the subtle theme park puns edited into the original show footage. My favorite is at the 40-second mark, where a directional sign points visitors to park areas like Serfin' Safari, Charlemagnia and The Tossed Saladin. But then again, there's never anything funnier than watching Joffrey get punched in the face.


    

Sony PlayStation 4: Perfect Day

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
CD/Creative: Gerard Caputo
CD/Creative: Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Director: Matthijs van Heijningen
Production Company: MJZ
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown
Wardrobe: Legacy Effects
Additional Photography: Martin Matiasek
Local Production company: Bohemia
Producer: Sherry Baumgart
Editor: Jono Griffith
Editorial: Union Editorial
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Assistant Editor: Megan Swados
VFX/Finishing: The Mill – New York
Music: Lou Reed
Additional Music and Sound: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone

60s Bond Girl Runways – The Victoria Beckham Summer 2014 Collection References the Girls of Bond (GALLERY)

(TrendHunter.com) The brand new Victoria Beckham Summer 2014 Collection makes its launch at New York Fashion Week and demonstrates what’s to come for the hot season. Her collection features high and low neck collars,…

Nike celebra 10 anos de carreira de LeBron James com experiência interativa

Em 2004, LeBron James estreou no time de basquete dos Estados Unidos, durante os Jogos Olímpicos de Atenas. O ano serve de ponto de partida para LeBron James: A Decade in the Making, a homenagem da Nike aos 10 anos de carreira do astro da NBA, que também é um dos embaixadores da marca.

O site propõe uma experiência interativa aos fãs do jogador de basquete, mostrando sua evolução nas quadras, com uma retrospectiva de sua trajetória, na forma de infográficos que destacam suas conquistas e estatísticas.

As séries de tênis assinadas por LeBron também ganham destaque neste site, como o Nike Air Zoom Generation, de 2003, que foi lançado para marcar a estreia profissional do jogador, ou ainda o LEBRON11, de 2011, que conta com a tecnologia Nike Hyperposite.

A construção do site é bem bacana, com informações pontuais e um visual bem-cuidado, que mistura uma pegada cubista, para retratar os tênis, com um estilo medieval, para destacar suas conquistas no basquete. Vale dar uma olhada.

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Zero Marketing Budget? That’s Just Fine for Dosomething.org


No marketing budget? Apparently you can still do something.

Dosomething.org CMO Naomi Hirabashi shared her three tips to non-profit advocacy after her session at Ad Age’s CMO Strategy Summit Oct. 16 in San Francisco.

A big part of that linking up with brands like Aeropostale, JetBlue, VH1 and others to get across their message of youth volunteerism and advocacy.

Continue reading at AdAge.com

Op-Ed: Miley Cyrus is a Strategic Brand Genius

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It’s been a while since we’ve heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that’s the sister company of L.A.-based agency, Mistress. Now that she’s introduced herself with her call to arms for millenials, Standish turns her focus to arguably the most talked-about celeb in the past several months and how she’s taken over in terms of branding. We should note that while we’re not in the habit of republishing/repurposing content, the original version of this was published in the blogger section of HuffPo–though Standish did us a solid and added more to the mix. Read on if you will.

Sinead O’Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I’m not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her. You might not like the way her tongue hangs off to the side or the fact that her nipples have become commonplace water-cooler fodder. But you can’t argue with the fact that she has captured the world’s attention and aroused a response out of the best of us.

Before her now infamous MTV Video Music Awards performance, Miley Cyrus had never had a Billboard No. 1 hit—not a single one. In fact the song “We Can’t Stop” that she performed at the VMAs rose to the No. 2 spot, but could never quite break the barrier to be a Golden # 1. Instead, the song that broke that top-spot barrier was “Wrecking Ball,” which came after her controversial performance. “Wrecking Ball” didn’t just break a personal record, she also smashed the record for most views in a single launch day, with the music video getting more than 19.3 million views in just 24 hours, beating One Direction’s previous record by more than 7 million views. Just one week later the video had been watched 36.5 million times in the U.S. alone, Miley’s VMA outfit was being called the Halloween costume of the year, and a line of twerking Miley “bobble-butts” had gone into production for the Christmas season.

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What Zico Coconut Water Learned in Its First Year as a National Brand


It’s the rare marketer that cites 50% year-over-year growth as a disappointment. But Zico, the coconut water brand that last year became majority owned by Coca-Cola Co., wanted to do better than that in 2013 — and is in the midst of a course correction to ensure it accelerates growth in 2014.

Continue reading at AdAge.com

Adventure Is Calling

Le photographe Shane Black et ses deux amis ont décidé de partir deux mois à l’aventure, traversant ainsi 32 états des USA. Sortant ainsi du confort, le résultat de ces 8 semaines de voyage est à découvrir dans une superbe vidéo timelapse appelée « Adventure is Calling ». Plus d’images dans la suite.

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EE marketing chief Steven Day announces departure

EE’s top marketer Steven Day has announced that he is to leave his position as chief of brand and communications at the end of the year.