Oct
31
From Viral to Volkswagen, YouTube-Savvy Band Makes Music on a Beetle
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Oct
31
What brand managers should know about engaging with fashion bloggers
Posted in: UncategorizedThe key to blogger partnerships is carefully managed relationships, writes Mark Haviland, managing director at CPA network Rakuten Marketing.
Oct
31
Brämhults: Drink more vegetables
Posted in: Uncategorized
Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Photographer: Anders Lipkin
Final Art: Heidie Steiness
Oct
31
Proximity shows off free cake for ‘my John Lewis’ card
Posted in: UncategorizedProximity London is today launching John Lewis’ first loyalty card, ‘my John Lewis’, with a campaign showcasing the rewards on offer including free tea and cake every month.
Oct
31
Quem veio primeiro: o ovo ou a cerveja?
Posted in: UncategorizedMais uma belo filmes de Andes está no ar. Desta vez uma galinha misteriosamente começa a botar garrafas de cerveja ao invés de ovos. Por que? De verdade, isso não interessa.
Como um Saramago no “Ensaio sobre a Cegueira”, a razão porque o fato acontece ou porque ele para misteriosamente de acontecer é o de menos. A história gira em torno de como as pessoas reagem a essa coisa misteriosa.
Tudo isso para vender uma edição limitada da Andes Barley Wine. Eu gostei.
A criação é dos hermanos da Del Campo Nazca Saatchi & Saatchi.
Post originalmente publicado no Brainstorm #9
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Oct
31
Glenfiddich champions Walking With The Wounded race to the South Pole
Posted in: UncategorizedGlenfiddich single malt whisky is supporting the Walking With The Wounded (WWTW) fundraising expedition to the South Pole with a national advertising campaign by Captive Minds, across outdoor, press and radio.
Oct
31
50 Humorous Halloween Costumes – These Iconic Halloween Costumes are the Remedy to Halloween Horror (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These humorous Halloween costumes will add some more laughter to October 31st as the costumes are hilarious rather than horrifying. Instead of buying that typical scary zombie costume, go for an…
Oct
31
How 3D printing is changing Cadbury’s approach to NPD
Posted in: UncategorizedCadbury’s innovation team is using 3D printing technology to create fast turn-around prototypes of new products.
Oct
31
Burt’s Bees Adds Halloween Faves to ‘Classic Vines’
Posted in: UncategorizedA few weeks ago we shared Burt’s Bees “Classic Vines” series: interpretations of classic literature using products from their “classics” collection animated in the Vine 6-second format from Baldwin& and animator Jethro Ames. Now, Burt’s Bees has rolled out two new classics for Halloween.
Their selections shouldn’t surprise anyone: The Legend of Sleepy Hollow and Strange Case of Dr. Jekyll and Mr.Hyde (featured above) both get the Burt’s treatment. Both Vines are pretty much what you’d expect. In The Legend of Sleepy Hollow, the headless horseman is portrayed as a stick of lip balm whose cap has fallen off. Dr. Jekyll and Mr. Hyde, I think, works a little better. Dr. Jekyll, portrayed by Burt’s Bees Lemon Butter Cuticle Cream, drinks his concoction and is transformed into Mr. Hyde — portrayed by hand salve. Nothing mind-boggling here, but the way that the product changes during the transformation is a nice touch. If you liked this approach when Burt’s Bees introduced it, you’ll welcome these new Halloween additions. If you thought the idea was stupid, these will do nothing to change your mind. Stay tuned for “Sleepy Hollow,” along with credits, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Oct
31
Facebook’s mobile ads now generate half of all revenues
Posted in: UncategorizedFacebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn’t exist six quarters ago.
Oct
31
Chupa Chups ajuda você a criar uma fantasia para o Halloween
Posted in: UncategorizedSe você tem uma festa de Halloween para ir hoje à noite e não faz ideia de qual fantasia usar, quem sabe o Chupa Chups Costumator pode ajudar você. Criado pela BBH de Cingapura, o site tem uma mecânica simples e ligeiramente viciante. Basicamente, você faz o upload de uma foto – que pode ser de qualquer um de seus álbuns do Facebook ou ainda feita na hora, pela webcam -, clica na alavanca vermelha e pronto.
A fantasia é dividida em três partes e, conforme você vai ficando satisfeito com o resultado, pode fechar os cadeados para travar a cabeça, membros superiores e inferiores. A ideia é usar alguns personagens tradicionais para criar algo novo, divertido ou simplesmente maluco.
Para quem quiser encarar alguns breves momentos de terror, a BBH também criou para Chupa Chups um comercial que mostra uma sequência de monstrinhos e o que fazer para acalmá-l0s. Pode até ser politicamente incorreto, mas todo mundo sabe lá no fundo que a técnica funciona.
Post originalmente publicado no Brainstorm #9
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Oct
31
Wearable tech such as Google Glass ‘too expensive’ for target audience
Posted in: UncategorizedWearable technology such as Google Glass, Sony Smartwatch and Samsung Galaxy Gear is too pricey for the demographic it appeals to most, according to research from GfK.
Oct
31
Deutsch Gets Back on J&J Roster with Acuvue
Posted in: UncategorizedInterpublic Group’s Deutsch hasn’t had a major spot on the Johnson & Johnson roster since its seven-year run on the Tylenol account ended in 2010, but it’s getting another shot with Acuvue.
Deutsch assumes the role of Acuvue’s lead global agency from sister shop McCann Health, which is part of McCann Worldgroup. McCann will continue to support the account abroad as part of Interpublic’s larger relationship with J&J. The contact-lens brand did not hold a review.
Agencies either referred calls to the client or declined to comment. J&J did not respond to a request for comment.
Oct
31
Op-Ed: Will Ads Ruin Instagram?
Posted in: Uncategorized
Virginia Alber-Glanstaetten, group director of planning at Huge, has returned with her monthly column for this here site, now discussing a rather hot topic that would be ads on Instagram? Will it be good or bad for the Facebook-owned service? Well, without further ado, let’s see what the author thinks. Take it away.
Last week, Instagram teased its plan to introduce advertisements into users’ feeds with a few tasteful shots: a gauzy, Americana-inspired photo from Levi’s and a quirky and colorful bird’s eye view from Instagram itself. Commentators are justifiably focused on what the ads look like on a platform that gained popularity in large part because of its emphasis on great images. Instagram has pledged that ads will conform to the high visual standards expected by the community and reassured users that the privacy and ownership of their photos will continue to be protected.
We’ll see. As an Instagram user, I’m irritated that my feed will now involve brands pushing their agenda in my face amongst the folks that I have selected to follow. Of course, it’s no surprise that Instagram decided to monetize its platform, or that yet another social media network is touting the advantages of data at its fingertips, especially the ability to target ads more effectively. And media planners will seize on a new opportunity for ad placement—while InstaAds might not drive a lot of revenue, they will boost brand reach and exposure.
New Career Opportunities Daily: The best jobs in media.
Oct
31
State Farm Insurance: Scooby
Posted in: UncategorizedAdvertising Agency: Translation, New York, USA
Creative Director: Chris Valencius, Emily Sander
Associate CD / Art Director: Paul Roberts, Nate Virnig
Executive Producer: Sam Register
Chief Executive Officer: Steve Stoute
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Partner, Strategy: John McBride
Animation Company: Warner Brothers Animation
Production Supervision: Bobbie Page
Supervising Producer: Tony Cervone
Line Producer: Wade Wisinski
Oct
31
Dr. Oz Fires Back at Accusation That He’s Shilling for NFL
Posted in: Uncategorized
Dr. Mehmet Oz is firing back at charges he’s shilling for the NFL at a time when the country’s richest, most powerful sports league is struggling with medical, legal and image problems from the player-concussion issue.
The host of the syndicated “Dr. Oz Show” described as “unfair” a Los Angeles Times column accusing him of “shamelessly shilling for the NFL.” The column, written by Michael Hiltzik, was a response to a 30-second spot aired during football games over the weekend. Part of a campaign in which celebrities and others discuss their connection to football, Dr. Oz, a former high school and college football player, describes football as a “rite of passage” that helped his teen son Oliver “grow up.” He recalls his pride when the announcer called his son’s first game tackle.
Mr. Hiltzik, a Pulitzer Prize-winning journalist, wrote it was a new low for Dr. Oz to endorse the NFL without adding a “cautionary disclaimer” on the risk from traumatic head injuries. Just how blistering the column was becomes clear in the lead paragraph: “Medical experts realized long ago that there’s no point in guessing how low Dr. Mehmet Oz will sink in pushing patent cures, fad diets and unproven health “miracles” on his Oprah-produced TV show. But his appearance this weekend in an NFL promotional campaign looks like some sort of a milestone.”
Oct
31
Reminder: Deadline for Ad Age Agency A-List Submissions Next Week
Posted in: Uncategorized
You’ve been working so hard all year that it’s hard to believe it’s that time of year again: Agency A-List time.
This is the opportunity for you to spend a little time crafting your story — to share the work you’ve produced over the year and, just as important, show us how that work is improving your clients’ business.
Ad Age is accepting submissions for our annual Agency A-List that honors the best shops — regardless of discipline or specialty.
Oct
31
Concept 1865 E-Bike
Posted in: UncategorizedBASF SE a imaginé avec le studio de design DING3000 ce E-Velocipede Concept 1865, un concept de vélo électrique qui s’inspire du «Dandy Horse», premier vélo inventé en 1865 par Karl Drais. Une création étonnante et visuellement impressionnante à découvrir en images dans la suite.
Oct
31
Facebook seeks more ‘authentic’ celeb content as it admits decline in young users
Posted in: UncategorizedFacebook wants more celebrities to authentically use the social network as it admits to a decline in use among young people.
Oct
31
Photo-Inspired Film Festivals (SPONSORED) – Canon’s Project Imaginat10n Releases Original Shorts (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) With its new Project Imaginat10n campaign, Canon invited photographers to submit photos, and had filmmaker Ron Howard and his daughter Bryce Dallas Howard choose five of the best to serve as the…
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