Hasta La Creative!

E se algumas bandas de rock fossem representados por ícones, quais seriam? Foi ao se fazer esta pergunta que o designer Mark Szulyovszky teve a ideia para Bandopoly, uma série de pôsteres que usa ilustrações literais para recriar os nomes de algumas das maiores bandas de rock de todos os tempos.

O plano, entretanto, é ir além. Em seu blog, o designer conta que quer transformar Bandopoly em um game para smartphones, e apesar de já ter tido algumas ofertas de parceria, ele prefere testar a popularidade do projeto de acordo com o número de likes obtidos. Difícil dizer se é a estratégia mais acertada, mas é uma tentativa.

Abaixo, reunimos alguns dos pôsteres já criados por Szulyovszky. Além das ilustrações, ele dá uma dica, como se fosse um jogo de forca. E, no pé de cada um há a resposta certa.

Post originalmente publicado no Brainstorm #9
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Jonathan et Josh Baker, aussi connus sous le collectif TWiN, nous invite à découvrir un homme chaussant des sneakers qui a le pouvoir de faire courir à pleins poumons son possesseur. Une création intéressante réalisée avec talent, jouant sur l’effet fluo de la paire lorsque celle-ci est « en marche ».

In one of the more ridiculous clips you’re likely to see this Halloween, Honda sent a paranormal investigator to check out Wilmington, California native Ernie Santos‘ 1996 Honda Civic.

Santos has (supposedly) long complained of paranormal encounters in the Civic, including unexplained noises, items disappearing and reappearing in the trunk and friends complaining that they feel hands on their shoulder when no one else is in the car. When he commented about these occurrences on Honda’s Facebook page, Honda sent “nationally recognized” (whatever that means) paranormal investigator Erik Vanlier of Valley Investigators of the Paranormal to explore his vehicle.

In the video, we see Vanlier do his whole paranormal investigator schtick. He claims to feel a hand on his shoulder and communicates with the spirits, who contact him via “electronic voice phenomena” which sounds suspiciously like a radio dial being tuned in and out to pick up random words. Eventually, Vanlier is able to get the spirits to leave. He is, after all, a “nationally recognized” paranormal investigator. A relived Ernie Santos enters the car and claims it “feels different.”

As you can tell I’m a skeptic when it comes to the whole paranormal investigator thing, and Vanlier isn’t especially convincing. If you’re into this kind of thing and watch any of the slew of paranormal reality shows on TV, you might find this an interesting little clip. If you’re not a paranormal enthusiast and you’re just looking for a little Halloween fun, you might want to look elsewhere. This video is mostly just Erik Vanlier in the back seat of a 1996 Honda Civic screwing around with some electronic devices, unconvincingly playing at making paranormal contact. I don’t mean to be a big downer on Honda’s Halloween theatrics, I just think they could have come up with something a lot more interesting than this.

New Career Opportunities Daily: The best jobs in media.

Time Warner Cable lost 306,000 video subscribers in the third quarter, the company said today, as people fled the cable operator during its dispute with CBS and the resulting month-long blackout of the network.

While analysts were certainly expecting damage from the carriage dispute, and the company still ended the quarter with 11.4 million residential video subscribers, the drop was significantly greater than the consensus predictions of a 183,000-subscriber loss. It was also the biggest quarterly loss of video subscribers in the history of the company.

That’s not only bad news for Time Warner Cable, whose quarter was also marred by a loss of broadband customers, but for any pay-TV company looking to take on a programmer.

Continue reading at AdAge.com

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Rafael Campos e Eduardo Batistton
Art Director: Luiz Henrique Galbiatti
Copywriter: João Gandara

It used to be that if you forgot a costume on Halloween you had to find and rob some guy with an eye patch or wrap yourself in toilet paper. Now, thanks to T3 and the Windows Phone, that won’t be entirely necessary.

T3, no stranger to Twitter campaigns for the Windows Phone, has unveiled a new “Halloween Reinvented” social campaign.

The idea is simple: go here and choose from a variety of “instant costumes” to download; then share your pics with the #HalloweenReinvented hashtag. Instant costumes include a vampire, pirate, creepy clown, mummy, and mustache dude. It’s a fun little idea that shows off a novel use of the Windows Phone. If you need another reason to get behind the instant costumes idea, know that @BrandWriter Brian Thompson, the man responsible for Passive Aggressive Notepads, is on the case. So go get your digital costume, share your pics on Twitter and in our comments section, if you feel so inclined. It will save you a lot of toilet paper. Happy Halloween everyone.

New Career Opportunities Daily: The best jobs in media.

Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss.

Details are somewhat vague at this point, but sources familiar with the matter confirm that Charles Pinkerton, who’s been with kbs+ and its media arm, Media Kitchen, for nearly a dozen years, is no longer with the agency. During his lengthy stay within the kbs+ fold, Pinkerton moved up from director of interactive media and marketing to partner/director of client services at Media Kitchen in 2006 to his most recent role as partner/director of communication insights at MK.

No word yet on if there are plans to replace Pinkerton, but during his career, the 25-year ad vet also worked as a planner at Campbell Mithun early on before serving in senior exec roles at the likes of Horizon, Ammirati Puris Lintas and The Martin Agency.

New Career Opportunities Daily: The best jobs in media.