Hasta La Creative!

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Art Director: Valerio Mangiafico
Copywriter: Matteo Maggiore

Suffice it to say that it’s been a pretty decent start to the week for Tokyo-based holding company Dentsu, which has not only seen its 360i unit assume global digital responsibilities for Estee Lauder’s Clinique, but its siblings McGarryBowen and Carat Enterprise joining forces with Fujitsu as the Japanese tech company’s new agency partners for global brand advertising. Specifically, McGarryBowen’s London office, which has a new CEO in Rick Hirst, (who officially joins on Nov. 20) pitched and won the biz in partnership with fellow U.K operation Carat Enterprise (which is focused on B2B) and Dentsu’s Tokyo HQ.

Regarding his company’s decision, Guy Daniels, VP/brand & marketing communications for international business, Fujitsu, says in a statement,  “mcgarrybowen, Carat Enterprise and Dentsu stood out from the competition as the team that really understood our business challenge. The trio not only demonstrated a huge amount of rigor, but also showed us a new level of innovative thinking when it comes to how to best reach and engage with our target audience.”

First up to bat for Fujitsu’s new agency allies is  a 2014 multi-channel campaign aimed at raising the brand’s global profile.

New Career Opportunities Daily: The best jobs in media.

É quase Halloween e a banda Queens of the Stone Age não vai deixar passar em branco. Focando em projetos que conectem os fãs à essência de suas músicas, eles acabaram de soltar um teaser sobre seu próximo videoclipe.

“Tivemos vários videosclipes interativos no passado, mas nenhum que conseguisse capturar tão intensamente a essência da banda.” – The Creators Project fala sobre o projeto

Ao que tudo indica, “The Vampyre Of Time and Memory” (terceira faixa do álbum …Like Clockwork) será uma experiência interativa com o objetivo de fazer qualquer um se arrepiar.

Pelo que vemos no trailer com clima de suspensa, o vídeo é protagonizado pelos integrantes da banda e acontece em um cenário surreal. Uma mistura de casa assombrada, com animais empalhados e personagens suspeitos.

O vídeo como uma instalação de arte: sensorial, imersa em terror e de estranha beleza.

Dirigido por Jason Trucco, Kii Arens e com colaboração do The Creators Project, o projeto #VampyreQOTSA estreia dia 30 de Outubro e poderá ser visto/experienciado aqui.

Post originalmente publicado no Brainstorm #9
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Local governments aren’t typically considered leaders in innovation. But municipalities including Palm Springs, Calif.; Jersey City, N.J.; and Philadelphia are investing in ways to gather, analyze and expose data about everything from pothole repairs to tourism dollars. And their goals aren’t always just about creating transparency for government operations or helping streamline services. They’re also using data to help change the way residents and potential transplants view them as brands. Smart use of data has even persuaded citizens to vote for a tax increase.

Palm Springs, Calif.,: Data drive luxury destination’s resurgence

“For the last 30 or 40 years we’ve been beating ourselves up over T-shirt tourism,” said John Raymond, director of community and economic development for the city of Palm Springs. The sunny destination, once synonymous with posh poolside living and shopping, had gained a reputation as “a honky-tonk” rather than a “more elegant desert” city, he said.

Continue reading at AdAge.com

Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site “at times illogical and at others irresponsible”.

From B-Reel and AMV BBDO, Mercedes-Benz’s Sound with Power experiential campaign brings music and video together by letting users create mash-ups that incorporate, among other things, the roar of a Mercedes engine. The project is an interesting way to bring creativity to a brand that can always fall back on a Jon Hamm voiceover, but since the best mashups will be used in upcoming commercials, the real kicker is that Mercedes will be able to crowdsource some of their future advertisements. Tinie Tempah and Sub Focus also provided samples that can be customized for the audio portion.

We last covered Mercedes at the end of September, when the South African branch put out a moody black-and-white downhill skateboarding video that just seemed too obscure to make any sort of publicity dent. But Sound with Power feels much more accessible. Mashups can be posted and shared on Twitter, and everyone from potential customers to aspiring DJs can take part. And best of all, the products are actually featured in the campaign, which doesn’t happen as frequently as it should. Jon Hamm should be proud.

New Career Opportunities Daily: The best jobs in media.

Après la diffusion du clip Tunnel Vision et du célèbre Holy Grail, voici cette nouvelle réalisation de Ryan Reichenfeld sur une vidéo écrite par lui et Justin Timberlake pour le titre « TKO ». Une mise en scène menaçante entre Justin et l’actrice Riley Keough. A découvrir en images et en vidéo dans la suite.

In this issue we have provided you with more trends than you can shake a stick at. But how can you tell the difference between fads and genuine trends? Here’s how to follow relevant websites and trends – before it’s too late.

(TrendHunter.com) Brought to you by Samsung SOS Island. &k4=6820&k5=568991” target=“_blank”]Click here to learn more.

With just eight finalists left, Samsung’s “SOS Island: Survival of…

What kids trend is dominating your job at the moment?
From a media perspective, it d be multi-screen viewing with the rise of tablets and mobiles. From a product perspective, again it would relate to technology and the influence of that in toy play.
If you had three wishes for your brand, how many would you use and what would they be?
To alter the (mis)perception that TOMY is just a preschool brand (we do lots of boys toys too!)
To launch the next “hot toy” that everyone is talking about and everyone wants
If you had one recommendation for those looking to maximize the level of engagement with their children and parents, what would it be?
Millenial parents are very savvy, they know when they are being marketed to; they expect companies to be transparent and honest and prefer companies / brands that “speak to them” rather than “at them”. So deploying social media techniques that spark conversation and make them feel listened to can help engagement and ultimately brand advocacy.
What do you hope to gain from gathering with other marketing leaders at Appeal to Kids Sell to Parents?
There is always something to learn, the ever changing media landscape and changing consumer behaviours always fascinates me, so keen to take out some new insights.
What session, other than your own, are you most looking forward to at Appeal to Kids Sell to Parents?
Insight into the next generation.
Joanne will be speaking the Channel Conundrum panel session looking at how to make your marketing mix have maximum impact