Coca-Cola Names UM Lead Media Agency in North America

P&G Launches North American Media Review

Procter & Gamble has launched a review of its North American media business, Adweek reports.

P&G is the largest advertiser in the U.S., spending an estimated $2.6 billion annually, according to Kantar Media. The account is currently split between Starcom’s MediaVest, which handles most of the business in the U.S. and Dentsu Aegis’s Carat, which handles media buying in Canada. It is unclear if either agency will participate in the review.

The move follows the decision last summer to divest or shed 90-100 of its brands and the appointment of Kristine Decker as brand director, North America brand operations in January. Late last month, P&G also announced its desire to “make deep cuts in the number of advertising agencies it works with, hoping to save up to half-a-billion dollars in fees.”

i.d.e.a. Appoints Two New VPs

IDEAlogoSan Diego’s i.d.e.a. has a couple of announcements to (almost) coincide with its second anniversary last month: in addition to three-digit growth numbers, the agency announced two new VP-level hires.

New media VP Michaela Krams joins i.d.e.a. after spending the last 11 years as VP and brand group director at Horizon Media, where she led the Jack in the Box account. Before that she worked on retail, travel and entertainment accounts at both Carat and ICG.

VP of reputation Julie Messing-Paea brings a particularly colorful history to her new role: in addition to time spent as head of PR at event-planning agency Advanstar Communications, working on the CBS marketing team, and contracting for clients like FOX, E!, Equinox and Radio Disney, she was also director of PR and marketing at Flynt Management Group; the press release describes her role as that of “personal publicist”, press manager and speechwriter to one Larry C. Flynt.

Yes, that guy.

New Career Opportunities Daily: The best jobs in media.

McGarryBowen, Carat Enterprise Form Agency Partnership with Fujitsu

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Suffice it to say that it’s been a pretty decent start to the week for Tokyo-based holding company Dentsu, which has not only seen its 360i unit assume global digital responsibilities for Estee Lauder’s Clinique, but its siblings McGarryBowen and Carat Enterprise joining forces with Fujitsu as the Japanese tech company’s new agency partners for global brand advertising. Specifically, McGarryBowen’s London office, which has a new CEO in Rick Hirst, (who officially joins on Nov. 20) pitched and won the biz in partnership with fellow U.K operation Carat Enterprise (which is focused on B2B) and Dentsu’s Tokyo HQ.

Regarding his company’s decision, Guy Daniels, VP/brand & marketing communications for international business, Fujitsu, says in a statement,  “mcgarrybowen, Carat Enterprise and Dentsu stood out from the competition as the team that really understood our business challenge. The trio not only demonstrated a huge amount of rigor, but also showed us a new level of innovative thinking when it comes to how to best reach and engage with our target audience.”

First up to bat for Fujitsu’s new agency allies is  a 2014 multi-channel campaign aimed at raising the brand’s global profile.

New Career Opportunities Daily: The best jobs in media.

Does it ring a bell? / Un petit bijou de recyclage

caratcup2008 caratcup2011
THE ORIGINAL?
2 Carat Cups – 2008
Source : Fred & Friends Store (USA)
Design : Yusuke Fujinuma & Yoko Yamazaki
LESS ORIGINAL
Moemax Furniture Store / Direct Mail – 2011
Have a more complete view of this Direct Mail on Adsoftheworld
Agency : Demner, Merlicek & Bergmann, (Austria)