Advertising: Fruit of the Loom Sees Workers in Their Underwear

The company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.

    



NBA 2K14: Reign

Advertising Agency: Zambezi, USA
Agency EP: Alex Cohn
Agency Producer: Nathan Nowak
Creative Director: Jon Runkle
Associate Creative Strategist: Desmond Marzette
Copywriter: Evan Schiller
Production Company: Believe Media
Director: Allen Hughes
DP: Peter Deming
Executive Producer: Jannie McInnis
Producer: Tamika Miller
Production Designer: Gary Matteson
Editorial Company: General Editorial
Producer: Robert Parker
Editor: Zen Rosenthal

In Leaked Video, Egyptian Army Officers Debate How to Sway News Media

In the clip of Gen. Abdul-Fattah el-Sisi and senior officers before the ouster of President Mohamed Morsi, the officers discuss pressuring the media into “self-censorship.”

    



Social Networks in a Battle for the Second Screen

Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.

    



Sandy Couture Editorials – This Alexander Photography Shoot Features Beige Fashion and Sandy Scenes (GALLERY)

(TrendHunter.com) Within this Alexander photography shoot, a desert scene paints every picture with the desert sun beating down on each photograph. The model wears a long nude dress with her curled hair pulled right…

The Big Reveal: Twitter’s Ad Business Grows, But So Do Losses


Twitter has lifted the veil on its financials, revealing that its ad revenue is growing robustly, but that it remains a way off from profitability.

The company — which will trade under the symbol TWTR — brought in $253.6 million in revenue in the first six months of the year, up 107% from the same period a year earlier, according to an S-1 filing submitted to the Securities and Exchange Commission Thursday. (Widely cited figures from eMarketer had projected Twitter’s revenue for the entire year would reach $582.8 million.) Some 87% of that revenue came from ads, while the balance comes from fees Twitter collects for licensing its data.

It plans to raise $1 billion when it starts trading on the New York Stock Exchange.

Continue reading at AdAge.com

Guillermo Del Toro dirige abertura de Halloween de “Os Simpsons”

No próximo domingo, vai ao ar o milionésimo episódio de “Os Simpsons”. Digo, mais um episódio especial de Halloween da infinita série da Fox.

A grande e especial diferença é que a famosa abertura do desenho foi dirigida por Guillermo Del Toro. Além de auto-referências, com personagens de seus próprios filmes, Del Toro brinca com outros clássicos do terror e do suspense.

Assista acima.

Os Simpsons
Os Simpsons
Os Simpsons

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Conservation International: Anteater

If man needed the anteater’s meat would they be endangered?
When there is an economical interest, people find a solution.
Help Conservation International to preserve several species in Brazil and around the world.

Advertising Agency: Fischer America, Brazil

Conservation International: Panda

If man needed the panda’s meat would they be endangered?
When there is an economical interest, people find a solution.
Help Conservation International to preserve several species in Brazil and around the world.

Advertising Agency: Fischer America, Brazil

Conservation International: Blue macaw

If man needed the blue macaw’s meat would they be endangered?
When there is an economical interest, people find a solution.
Help Conservation International to preserve several species in Brazil and around the world.

Advertising Agency: Fischer America, Brazil

Marluvas Safety Boots: Meat grinder

Shoes designed for men make your feet suffer.

The campaign was created to promote the new line of safety boots designed specially for women.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Head of art: Márcio Doti
Art Director: Sandro Martini
Copywriter: Saul Gervásio
Illustrator: Sérgio Paulo

Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free


Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.

The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon. The ads, the post said, will be introduced slowly and added no guarantees if that would continue after an initial phase.

Brands like GE, Levi’s and Burberry were quick to jump on Instagram as a publishing platform. Now Instagram will allow advertisers to pay for a presence on the photo and video service to reach a broader cross-section of users.

Continue reading at AdAge.com

Partners for Mental Health: Right By You

Agency Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian
Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson
Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design / Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen

Travel for London: Doors

It’s tempting to obstruct the doors, until you know what this can cause. It doesn’t just delay the train, but can cause damage, hurt and pain.
Avoid unnecessary delays. Don’t hold the doors open.

Advertising Agency: M&C Saatchi, London, UK
Copywriters: Mark Goodwin, Matt Roach
Art directors: Matt Allen, Dom Baker, David Lawrie
Planner: Stuart Harrison

Travel for London: Room

We really don’t mean to chide but try to move along inside, so fellow travellers won’t have to face an invasion of their personal space.
Please move down inside the carriage and make room for others.

Advertising Agency: M&C Saatchi, London, UK
Copywriters: Mark Goodwin, Matt Roach
Art directors: Matt Allen, Dom Baker, David Lawrie
Planner: Stuart Harrison

Transport for London: Meet the Poets

Advertising Agency: M&C Saatchi, London, UK
Copywriters: Mark Goodwin, Matt Roach
Art directors: Matt Allen, Dom Baker, David Lawrie
Planner: Stuart Harrison
Director: Chris Bevan Lee

Cars.com to Sit Out of Super Bowl After Six Years in the Game


Cars.com will sit out of the upcoming Super Bowl, ending a streak of consecutive appearances going back to 2008.

Continue reading at AdAge.com

Fubiz TV 22 – Bruno Aveillan

A l’occasion du dernier épisode de la saison, Fubiz TV Issue 22 vous propose de découvrir une interview exclusive du réalisateur français Bruno Aveillan à propos de ses derniers projets. Retrouvez le meilleur de l’actualité graphique, ainsi que la vidéo de cette rencontre dans la suite de l’article.

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Vacation-Inspired Home Exteriors – The Hillarys by Ritz Exterior Design is Perfect for Relaxing (GALLERY)

(TrendHunter.com) This beautiful landscape project by Ritz Exterior Design is located on a beach suburb of Perth, Australia. Named after its location, the Hillarys is a stunning addition to an already beautiful home….

The Day Wonderland Stood Still

Inspiré notamment par « Empty America Series » de Ross Ching, Bruce W. Berry Jr a tourné ces images de la ville de Philadelphie vidée de sa population, en utilisant un filtre infrarouge pour un rendu surréaliste incroyable. Une création vidéo à découvrir dans la suite de l’article.

The Day Wonderland Stood Stilla
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The Day Wonderland Stood Still1