An act of kindness is repaid 30 years after a Thai boy caught stealing medicine for his sick mother is saved by a kindly café owner who pays off the pharmacy owner and gives the boy food to take home, in an ad for Thai phone company True Move H.
(TrendHunter.com) Michael Whaite, an artist for the British comedy quiz show QI (Quite Interesting), has created 13 animals gifs that highlight some fascinating and bizarre facts about animals. The gifs are created…
To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.
Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.
“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. continued…
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Animal Planet, the animal documentary channel from Discovery Networks, has undergone a brand refresh and will roll out a new on-screen identity.
Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the songwriter behind the simian parody, and the frontman of onetime geek-rock band Nerf Herder, which created the intro music for the supernatural TV show. Now, he's expanding his offbeat oeuvre into anti-asthma PSAs with a series of songs performed by a group of puppets named The Breathe Easies.
Created with agency The Barbarian Group for the Ad Council, the spots, running on radio and online in English and Spanish, feature titles like "Clean Up the Mold" and "Don't Smoke in the House." The lyrics include gems like, "Don't break my heart with your second-hand smoke"—an Auto-Tuned solo, of course. The bright pastels and tongue-in-cheek presentation—Pee-wee's Playhouse meets Sesame Street—succeed at making sad and gross subject matter less off-putting. And it's hard to blame them for playing the unapologetically cheesy jingle angle, given that the cause would be all but invisible otherwise.
And who doesn't want to spend the rest of the day humming to themselves about vacuuming the floor—especially if the alternative is singing about a cookie or a pickup truck?
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(TrendHunter.com) Giorgia Napoletano is an Italian photographer. She is very young, discovering her taste for digital art and media at the young age of sixteen. Since then, she has been published in New Zealand,…
President Obama’s re-election campaign relied on data-driven marketing, only to yield a second term marked so far by revelations about massive NSA data-driven spying. Will data be a boon to marketing, a threat to privacy, or both?
Watch the keynote from Dominique Delport, global managing director at Havas Media Group, at Dmexco, the biggest digital media conference you’ve probably never heard of. It’s live at 10:30 a.m.
Starring in this risky spot for Volvo Trucks might give Roland Svensson a big head. Luckily, the engineer's head measured only 10 inches high when he was buried up to his neck in the sand and let a Volvo FMX truck, which has 12 inches of space between the ground and its undercarriage, drive over him. (Volvo swears the stunt is real, but did tell the Huffington Post that some "Hollywood editing" was employed for visual enhancement.)
I prefer this brand of stuntvertising to the more mean-spirited, pseudo-reality pranks. The enthusiastic participation of the Volvo employees is more compelling than just surprising and upsetting unsuspecting people on the street or in offices. Plus, this latest stunt, while outlandish, does illustrate an actual design feature of the truck—its high-clearance suspension system, which the spot's star helped to develop. Conversely, most prankvertising campaigns serve up shocks and little else.
This particular bit of automotive daredevilry makes Svensson's boss, Volvo Trucks president Claes Nilsson—who delivered a sales pitch while standing on an FMX suspended high above a harbor—look like a spineless wimp by comparison. Man up, Claes—take some real risks!
Meanwhile, in a different video, also posted below, Charlie the hamster demonstrates the easy handling of Volvo's truck by actually steering one of the vehicles on a dangerously twisty Spanish quarry road. The little guy's understandably a bit fuzzy on the concept, so he's guided by a driver who dangles a carrot into his specially designed hamster wheel, which is attached to the truck's steering wheel.
Suck it, Kia hamsters!
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Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Carlos Alija, Laura Sampedro
Art Director: Patrick Chambers
Copywriter: Mark Carbone
Director: Steve Saussey
Producer: Yolande Dewey
DoP: Bob Humphries
E por falar na importância da música para se criar conexões emocionais, o Itaú promoveu uma ação que ilustra muito bem o poder que a música tem sobre as pessoas. Dias antes do início do Rock in Rio, um músico foi escalado para tocar nas ruas do Rio de Janeiro, aparentemente esperando ganhar alguns trocados. Acompanhado de sua guitarra, as pessoas que passavam por ele reagiam de maneira curiosa, enquanto ele tocava uma versão instrumental de Change the World (mais conhecida pela interpretação de Eric Clapton para o filme Fenômeno), música-tema da campanha do banco.
Toda vez que alguém contribuía, ele agradecia pelo incentivo e, apontando para o estojo da guitarra, indicava para que a pessoa pegasse algo lá dentro: um inesperado par de ingressos para o Rock in Rio, com os cumprimentos do Itaú, principal patrocinador do evento.
A ação, criada em parceria com a Africa, foi registrada por câmeras escondidas e distribuiu 40 pares de ingressos. A ideia era mostrar como a música sensibiliza as pessoas, razão pela qual o banco costuma associar sua marca a eventos culturais. O resultado ficou bacana e ainda ajudou a lembrar dessa capacidade incrível que a música tem de mudar não só o dia de alguém, mas quem sabe até mesmo o mundo.
Post originalmente publicado no Brainstorm #9
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L’artiste italien Alberto Seveso présente sa dernière série de photo intitulée « Dropping ». Le concept : de l’acrylique jetée dans l’eau qu’il photographie, révélant le mouvement de celle-ci, invisible de façon aussi net et à l’œil nu. Un travail impressionnant à découvrir en images dans la suite de l’article.
I can imagine the roomful of dealers when Toyota debuted the primary TV commercial for its campaign to launch the 2014 Corolla. Called “Style Never Goes Out of Style,” it shows various past Corolla models surrounded by period-appropriate dancers, music and schtick. Even after hearing about the extensive research and intent that went into its creation, the dealers must have begun to madly calculate how they were going to sell the cars in spite of it.
The ad provides a textbook case in mistakes to avoid when you contemplate your next campaign, with these four broad points to keep in mind:
The days of announcing branding are over. No ad can say a brand is “cool” or “different,” or credibly claim any other quality, since consumers are too cynical and distrusting to believe it anymore. The Toyota spot expends considerable time and obvious expense to declare that the Corolla has always been “with it,” when we know it has been mostly a boring, utilitarian and otherwise highly successful model. MTV had a saying long ago that if you had to say you were cool, you weren’t. Corolla isn’t.
McCormick, the company that owns Schwartz, is reviewing its digital and media accounts across Europe, the Middle East and Africa.
Well, our sources were correct in informing us that Emily Verkruyse, who spent a year-plus as engagement director at IPG Media Lab, has joined up with recently formed shop, Anvil + Gear. A+G, if you didn’t know was formed a year ago by Brian Lio and James Genero, who left positions at DDB (where they served as technical Director and UX director, respectively) to start a new agency solely dedicated to UX and experience design.
Verkuyse, who served as account manager at BBDO prior to joining Anvil + Gear, marks one of a few notable departures from IPG Media Lab along with Lesley Melincoff, formerly a project manager at said shop before joining up with Big Spaceship as a producer in June. During her career, Verkruyse has also worked at the likes of Night Agency.
New Career Opportunities Daily: The best jobs in media.
Tesco is ploughing millions of pounds into a campaign promoting the launch of Blinkbox, with activity focusing on how the service has ten times more blockbuster films than Netflix and LoveFilm Instant.
Sur Claire de Lune de Claude Debussy, Gioacchino Petronicce dévoilé avec ‘Pictures’, une vidéo réunissant différents clichés et moments de vie qu’il a pu immortaliser. Près de 80 000 images prises dans différentes villes du monde au cours des 3 dernières années. Cette création en noir & blanc est à découvrir en vidéo.
Ogilvy and Mather NY’s latest spot for Time Warner Cable Sportscast, “Crazy,” directed by David Gray, asks if it’s crazy to love football so much that you do things that might be a little…unusual.
The simple :33 spot highlights a series of super-fan behaviors as a humorous way to advertise how missing a game is what would really make you crazy. The spot may have been more effective if they had went a little further out there with the “crazy” fan behaviors though, as most of them are pretty tame. The touchdown dance one, in particular, could have been replaced with something a little “crazier.” A lot of people don’t know how to dance.
Wearing the same outfit every game day? Setting up your daughter’s Brownie troop in shotgun formation? Growing a lucky beard?
No, Time Warner, that’s not crazy. But accidentally broadcasting porn on a children’s channel is. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Keyboard Cat, Snoop, Psy, the Winklevoss twins and Snooki were all in on the joke. Can the same be said for Dennis Rodman and the Prancercise lady? Oh sure, it's just the Wonderful Pistachios campaign revving up another round of zeitgeist-tapping absurdity. There's no apparent end to the reality-TV, pop-culture, animated and sports figures who will make themselves available for these ads. In fact, if this marketer doesn't ask how or why you do it—eat pistachios, that is—then you must not be very important. Rodman? He does it "because he's nuts," says the newest spot, in which the former NBA player turned diplomat appears with a less doughy version of Kim Jong-un (a look-alike) to hawk the healthy snack. And the Prancercise lady? Who can get enough of her spindly, energetic dancing? Next, somebody will have to twerk.
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Red Bull Media has tied up with music-streaming service Rdio to promote a two-hour documentary charting Felix Baumgartner’s 128,000-feet skydive last year.
Adrian van Hooydonk is the senior vice president of BMW Group design, looking after a portfolio of premium marques; Rolls Royce, Mini and BMW. He led the design on BMW’s newest offering, the i3 model, which is the brand’s first locally emission-free electric car.
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