Hasta La Creative!

Most of the brand talk around 9/11 this year was about marketers doing it wrong. But DDB New York and the New York City Ballet quietly did it right with a wonderful tribute called "New Beginnings," intended as a testament to the resilience of the human spirit and a tribute to the future of the city.

The video shows NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan. The backdrop, of course, is One World Trade Center. The dancers perform an excerpt from choreographer Christopher Wheeldon's poignant "After the Rain" pas de deux—signifying new beginnings in New York City. 

The film, directed by Davi Russo and produced by Radical Media, was posted at sunrise (6:34 a.m. EST) on Sept. 12 to NYCB's social channels, with the hashtag #NewBeginnings. "Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings," says Matt Eastwood, chief creative officer of DDB N.Y.

Check out the film, and full credits, below.

CREDITS
Client: New York City Ballet
Project: "New Beginnings"

Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Executive Creative Directors: Menno Kluin, Andrew McKechnie
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Management Supervisor: Lauren Neuman
Account Executive: Cindy Nguyen
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Producers: Nina Horowitz, Zamile Vilakazi
Teaser Editor: Alec Helm
Head of Design: Juan Carlos Pagan
Designers: Brian Gartside, Aaron Stephenson
Illustrator: Steven Wilson

New York City Ballet
Ballet Master in Chief: Peter Martins
Executive Director: Katherine Brown
Choreographer (After the Rain): Christopher Wheeldon
Principal Dancers: Maria Kowroski, Ask la Cour
Managing Director, Communications and Special Projects: Robert Daniels
Senior Director, Marketing and Media: Karen Girty
Director, Media Projects: Ellen Bar

Production Company: Radical Media
Director: Davi Russo
Editor: Tim Zeigler
Executive Producers: Gregg Carlesimo, Maya Brewster
Producer: Logan Luchsinger

Quando se tem filhos, você pode se deparar com diversas questões fundamentais da vida que antes simplesmente não existiam. Uma das mais cruciais, sem dúvida, é fazer seu filho/a chegar na escola no horário.

Transformando essa situação corriqueira em uma corrida de F1, a Allianz sutilmente o lembra que convém ter seguro.

Criação da Grey de Londres.

Post originalmente publicado no Brainstorm #9
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So perhaps you’ve seen her videos already but if you haven’t you should head over to AdWeek and check them out. We’re talking about Lauren Reeves who is a comedian and has been brought in by AdWeek to comment on advertising. In her second outing, Lauren, who’s quite hot herself, comments on brands’ penchant for likening hot women to cars.

Of course, this is nothing new. Women have been draped across the hoods of card before your uncle was sporting a porn mustache in the mid-seventies. But Lauren has a witty way about her and we like her take on the sexification of the automobile.

We’d embed the video here but the stupid Brightcove embed code doesn’t allow you to adjust the video’s width so you can make it fit on your site.

Next week is Advertising Week. Are you excited? Can you wait until Monday when it all begins? Do you need a promotional video to get you in the mood? San Francisco-based Mekanism is here to help with a hipster-ific take on the advertising business that celebrates the event’s 10th anniversary. If we didn’t know better, we’d think the entire industry was staffed by a bunch of 20-somethings who like to twirl around in a circle while enjoying X. Oh, wait.

(TrendHunter.com) Summer Love for Purple Diary 2013 with Chebo looks like a photo-diary of a Californian sweetheart. Photographer Darren Ankeman follows blonde model Chebo as she lounges in her apartment in various…

Adobe just passed the 1 million subscriber mark for its Adobe Creative Cloud and is celebrating with this eye-catching spot from Goodby, Silverstein & Partners—a salute to "the new creatives" in art and advertising.

"Creatives today do a little bit of everything, from illustration to filmmaking to Web design," says GSP associate creative director Will Elliott. "We wanted the spot to celebrate how all these different disciplines are coming together."

The spot features a series of artists whose work is projected across their faces. The artists include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was crowdsourced from Behance.

The soundtrack is "Default" by Django Django. Full credits below.

CREDITS
Client: Adobe
Spot: "I Am the New Creative"
Campaign: "The New Creatives"
Agency: Goodby, Silverstein & Partners

Creative
Co-Chairman, Creative Director: Rich Silverstein
Associate Creative Director: Will Elliott
Senior Art Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran

Production
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Cat Reynolds
Director of Graphic Services: Jim King

Account
Associate Director, Account Management: Todd Grantham
Account Director: Joel Giullian
Account Manager: Varoon "V.J." Jain
Assistant Account Manager: Laura Black

Strategy
Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Brendan Robertson

Media
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Nicole Richards

Production Company: eLevel Films
Director: Brady Baltezore
Executive Producers: P.J. Koll, James Horner
Producer: Chris Whitney
Director of Photography: Juli Lopez
Stills Camera: Claude Shade

Postproduction: eLevel
Post Producer: Katharine O'Hara
Visual Effects Supervisor: Nathan Shipley
Animation: Jessica Gibson
Editor: Erik Johnson
Assistant Editor: Quinn Moticka

Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.

That’s the finding of a new study by ad technology company Yieldbot, which has both an ad server and a publisher analytics platform, seeing 1.5 billion page views each month. While Pinterest refers far more traffic than any other social site, according to Yieldbot’s data, those visitors click on ads 45% less than the average of all visitors. Facebook, which refers less visitors, sends traffic that is 60% more likely to click on an ad than average, Yieldbot said.

If that holds true for their own particular sites, publishers might need to rethink where they focus their energy in social media. “If you talk to marketers and brands, they want to buy performance,” said Yieldbot CEO Jonathan Mendez.

Continue reading at AdAge.com

Virgin Media is set to cut 600 posts, as part of a push to be more “agile and efficient” now it is part of Liberty Global.

We’ve all been there: Watching a CEO or high-level client rewrite copy or play art director. Don’t they have better things to do? Maybe not.

CEOs and other senior executives call the shots, are accountable to many audiences, and more often than not, take it all personally because of their egos. For many of them, micromanaging a project is easier than laying out a big vision and letting others work towards it. So marketing makes an easy target for their attention.

But bringing top-level management into the creative process at an early stage is becoming more and more popular with agencies looking to build trust with clients. Involving the executives is sometimes the best way to get something done. They feel a sense of ownership over the ideas and therefore champion them through the process. It’s risky, and only confident agencies make it work successfully. Because the clients can easily start believing they have more creative abilities than they do. Or perhaps they’ll see that their agency doesn’t have a magic formula — leaving the client to think they may no longer need outside help.

It’s the subject of my new column on Talent Zoo, which is on their home page today.

The post The Macro Problems of Micromanaging the Creative Process appeared first on AdPulp.

Ten nominees for the categories of fiction, nonfiction, poetry and young people’s literature were announced, and winners will be revealed Nov. 20.