Audi, which increased its diesel lineup to five vehicles this summer, today unveiled an advertising plan for its TDI models. A key message: Diesel is for savvy luxury buyers who know something the masses do not.
Audi said the spot, created by agency Venables Bell & Partners, is scheduled for heavy rotation this fall. It will be shown during programs including the superhero drama “Agents of S.H.I.E.L.D.,” the sitcom “Modern Family” and NBC’s “Sunday Night Football.”
It is Audi’s attempt to lend emotional appeal to a choice that is often purely rational.
Samir Sadikhov, designer originaire d’Azerbaïdjan, nous offre des images 3D d’une qualité époustouflante d’un concept car Aston Martin DBC. Il s’est inspiré de la voiture de course DBR1 pour imaginer cette voiture au design impressionnant, mise en avant par un rendu 3D du plus bel effet. Plus dans la suite.
More Th>n, RSA’s consumer insurance brand, has begun a review of its £10 million media planning and buying account, putting incumbent MediaVest on alert.
Para quem curte viajar – e curte mais ainda planejar a próxima viagem – a internet se tornou uma ferramenta indispensável, não só para fazer reservas e pesquisar preços, mas também para obter referências e recomendações de hotéis, restaurantes e atrações turísticas, muitas vezes de gente que acabou de visitar estes lugares. Sites não faltam, assim como projetos focados em redes sociais, como o Everplaces ou ainda o Must See Map, da KLM. Esta lista acaba de ficar maior com Pin.Pack.Go, novo serviço da rede de hotéis Four Seasons que oferece dicas personalizadas aos viajantes.
A mecânica é simples (ou quase): os usuários do Pinterest criam um painel com o nome Pin.Pack.Go. Em seguida, eles devem acessar o pin Pin.Pack.Godo Four Seasons e informar, os comentários, qual cidade (e obviamente o hotel da rede) que irá visitar. A unidade ira seguir o hóspede, que deverá seguir o hotel de volta e adicioná-lo como colaborador do painel.
É aí que entra o serviço de concierge online: com base nas preferências do hóspede, a partir de seus painéis no Pinterest, os especialistas da rede vão oferecer dicas personalizadas para seu roteiro de viagem, com os melhores endereços para compras, gastronomia e passeios, entre outros.
O que chama a atenção neste projeto é a possibilidade de se criar um relacionamento mais individualizado com o público-alvo, ampliando o engajamento e fortalecendo a experiência com a marca. Simples e eficiente.
The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and pushing each other despite your disadvantage. Guinness captures the true essence of friendship in this poignant spot with a twist ending, part of its "Made of More" campaign. What's more, it's accomplished in less than 20 words. The music is The Cinematic Orchestra's 2007 track "To Build a Home." Agency: BBDO, New York.
It’s been a decade since the oddly shaped Walt Disney Concert Hall opened in Downtown Los Angeles, and the venue’s resident house band, the Los Angeles Philharmonic, is celebrating offering you a chance to see the world through their eyes. That is: To stand in the middle of an orchestra without being able to move anything but your head. It’s like a nightmare where you want to run, but your legs just won’t work for whatever reason.
Created in partnership with Hello Design, a new “360-experience” video puts you right in front of the director and standing in the first row of musicians, stuck without being able to speak as they play menacing music at you without directly acknowledging you. It’s, in a word, enthralling. In three words, it’s creepily enthralling.
The site also encourages you to become a concert master, choosing performances throughout the LA Philharmonic’s season based on some really strange questions. Classical musicians sure know how to party, huh?
Avec ce magnifique bâtiment, la ville de Birmingham s’est dotée de la plus grande bibliothèque d’Europe. Ouvrant ses portes cette semaine, cette structure pensée par les architectes hollandais de Mecanoo a couté plus de 180 millions de £. Le tout contenant plus de 2 millions de livres sur 9 niveaux.
With a video that would appear to be announcing the coming of a new age God, Yahoo! unveiled their new logo today at 12AM. The new logo keeps the signature purple along with the exclamation point. The biggest difference, aside from the creation of a proprietary new font, is the increasing size of the “O” letters leading up to the large exclamation point which visually aligns with the brand’s yodel.
Of the new logo, Yahoo! CMO Kathy Savitt said last night,”We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight. We wanted a logo that stayed true to our roots yet embraced the evolution of our products.”
Continuing, Savitt added the usual bluster only true marketers can appreciate, “You’ll notice a chisel to our logo that’s very architectural. What we’re saying is our logo is the foundation upon which our brand and products and user experience will continue to be built.”
The change is the brand’s first since 1995.
Interestingly, the new logo, created in-house — and with help from Marissa Mayer over a weekend — by the brand design team and product designers, was not one of the 30 shared over the course of the past month as Yahoo! built towards the unveiling.
At least on YouTube, the new logo is, how shall we say, not garnering much love. Sample comments include:
“Not only does it not feel new, it looks like it was made by someone’s nephew that just learned how to use photoshop for the first time ever.”
“You? paid money for this? Wow. Welcome back to 1998.”
“Damn it looks like a downgrade.”
“Wow. The current design trend is the most boring shit I’ve ever seen. What about putting some effort into the logos instead of just using some font and write “yahoo!” in Photoshop?”
“Did someone in engineering make this logo? I’d suggest they google ‘graphic design 101′”
Brandon Gaudin, 29, was chosen from among more than 150 applicants to be Georgia Tech’s radio play-by-play announcer, a job that goes far beyond broadcasting games.
L’édition 2013 de Burning Man organisée comme chaque année dans le désert de Black Rock au Nevada vient de se terminer. On vous présente quelques uns des projets éphémères qui ont vu le jour durant le festival et qui ont été immortalisés par Jim Urquhart et Andy Barron. Plus d’images dans la suite.
As Ad Age (and everyone else under the sun) has reported, Yahoo has a brand-new logo, part of the 18-year-old portal’s way of acknowledging the changes at the company under CEO Marissa Mayer.
What reports didn’t say is that Ms. Mayer herself had a big role in the redesign, as she explained today in a post on her Tumbr.
“On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous 🙂 So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team”
(TrendHunter.com) Nike’s 2013 Fall/Winter Collection features a perfect blend of athletic sportswear with fashionable design that will have heads turning on and off the field later this year.
“For some people, fantasy football feels real. For others it is real.” So claims Tough Season, The Onion’s new fantasy football series, developed in cooperation with DigitasLBI and Lenovo. Most of us, I think, know someone for whom this is true. Someone who loses sleep over the draft, and talks about NFL players as “my guys.” Someone like Tough Season’s Brad Blevins. Brad takes fantasy football way too seriously, despite the fact that his team, Brad’s Awesome Team, never wins his league. But he’s convinced, of course, that this season will be different.
Brad’s creepy rival Harris is focused on humiliating him, but Brad is intent on avoiding “The Watermelon Dance” (You really have to watch to see this one, I won’t give it away) at all costs. As the owner of three consecutive championships, Huge Giant Robots is the team to beat, with their mysterious owner Mr. Z. keeping his identity a secret. Episode one of the show flashed back to last season, with Brad’s tearful goodbye to Matt Forte and end-of-season humiliation. Episode two focuses on the draft.
Waitrose has hooked up with Delia Smith again, just months after dropping her from its ads, to bring the TV cook’s recently launched online cookery school to Waitrose TV.
We've seen all manner of prankvertising over the past few years, but this campaign from LG—if it's real and not staged—could be the most brutal example yet. (It's also questionably timed, given the Syrian crisis.) It's one thing to scare people with a bloody head smashing through a mirror. It's quite another to … well, just watch. Via Unruly Media.
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