Sep
05
Audi Attempts to Add Humor, Luxury to Diesel Segment
Posted in: UncategorizedAudi, which increased its diesel lineup to five vehicles this summer, today unveiled an advertising plan for its TDI models. A key message: Diesel is for savvy luxury buyers who know something the masses do not.
Audi said the spot, created by agency Venables Bell & Partners, is scheduled for heavy rotation this fall. It will be shown during programs including the superhero drama “Agents of S.H.I.E.L.D.,” the sitcom “Modern Family” and NBC’s “Sunday Night Football.”
It is Audi’s attempt to lend emotional appeal to a choice that is often purely rational.
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