Hasta La Creative!

For the entire 2013 NFL season, Pepsi will be asking football fans to ramp up their fandom. For some people, those people who treat Sunday as religious but not because of church, there is no questioning whether they are fan enough. Those obsessed fans may want to turn down the fandom a few notches, like Barry Lemke, a kooky New York Giants supporter who tries to prove his dedication to Big Blue wide receiver Victor Cruz. Lemke can’t find his Giants jersey, but he does have a separate bed from his wife covered in Victor Cruz sheets, among other paraphernalia.

On the opposite end of the spectrum, we have Dirk and Jill Mulroy, Bengals fans who will do whatever it takes to impress Cincinnati quarterback Andy Dalton. I don’t want to ruin the gags, let’s just say Andy Dalton Fragrance and leave it at that for after the jump. Both spots feature heavy product placement even though the plots don’t have anything to do with Pepsi. The writing and acting makes for a really potent combination. A lot of commercials try too hard to be funny – these two try and succeed.

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Focus sur Benedict Morgan, un photographe londonien qui propose des compositions très réussies et des clichés inspirés et colorés. A l’image de la série « Painted Stripes » jouant sur les motifs et les mise en scènes, l’univers de cet artiste est à découvrir en images dans la suite et sur son portfolio.

A Converse saiu colorindo as ruas de Berlim com desenhos de seu icônico tênis, feitos com uma máquina que dispara balas de tinta.

Chamado de Facadeprinter, o dispositivo foi desenvolvido pelo estúdio alemão Sonice Development, composto por artistas e inventores que focam em criar “robôs-desenhistas” e instalações interativas que borram as barreiras entre arte e tecnologia, e físico e virtual.

Ao disparar as balas de tinta, a máquina desenha ponto por ponto na parede, criando uma enorme obra de arte. Integrada à um computador, ela lê os gráficos virtuais da composição e consegue corrigir perspectiva e distorções balísticas em tempo real.

Assim, o desenho consegue ser adaptado para cada situação arquitetônica em que será pintado.

A Facadeprinter funciona como extensão e reprodução do processo criativo e também do próprio artista.

As novas tecnologias ampliaram significativamente as formas de expressão dos artistas contemporâneos, publicitários e criativos, assim como nossa percepção da realidade. Um painel gerado por algoritmos e comandos eletrônicos que dispara balas de tinta extrapola a arte enquanto resultado final, existindo enquanto processo e reprodução. E, ao se “moldar” a cada superfície que pinta, a máquina toma emprestado do artista as características de imprevisibilidade e tempo real.

A ação faz parte da campanha Just Add Color, que mistura guerrilha, graffiti e tecnologia com o objetivo de colorir as ruas com arte, e não anúncios. Seria interessante se o desenho de extendesse para além do simbólico tênis.

Post originalmente publicado no Brainstorm #9
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Metro has launched a campaign to encourage readers to share their best and worst experiences of living in a city in a push to drive the paper’s digital audience.

Chime Communications, the owner of VCCP, has posted pre-tax profits of £11.2 million for the first half of 2013, up 2.8 per cent from £10.9 million in 2012.

Ebay has appointed Sarah Calcott as its senior marketing director for the UK following the departure of Amanda Metcalfe, the company’s first UK and Ireland marketing director.

When the Doritos Locos Taco came to America, envious fans north of the border had to content themselves with the knowledge that while Americans had a taco with a Doritos shell, they still had universal healthcare and a lack of violent crime. Still, many Canadian Taco Bell fans grew bitter and disheartened as they waited, now for nearly two years, for Doritos Locos to make the trip north. Many lost hope. Some tweeted or posted on Facebook angrily. (Yes, apparently people  in Canada do occasionally get angry over something other than hockey.)

So Taco Bell and agency Grip Limited chose to target those Canadians who tweeted or posted angrily to be the first to try the Doritos Locos Tacos in Canada. But they took things a step further, actually etching the angry tweets and posts (in at least one case containing an expletive) into the coveted taco shell with a laser. The disgruntled fans were then invited to a “special fan event,” presented with the tacos and asked to “eat their words.” Those who thought that Taco Bell would never roll out Doritos Locos north of the border were more than happy to be proven wrong. One fan even said, “This is one of the greatest moments of my life,” which is kind of depressing, really.

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The Crabbie’s alcoholic drinks brand is augmenting its marketing activity with a three-year deal to sponsor the Grand National.

Just a few months after KFC launched boneless chicken, McDonald’s is launching Mighty Wings, a bone-in product that will be one of the chain’s biggest launches this year — and it’s betting the product will fly with football fans.

McDonald’s is using its status as the official partner of the National Football League to help market Mighty Wings. “Given the natural tie between wings and football, the NFL is the perfect partner to help promote our new Mighty Wings,” said a McDonald’s spokeswoman, but declined to give further detail. McDonald’s late last year signed on as the official restaurant of the NFL, a multi-year partnership that allows the chain to use the 32 team logos and the NFL shield in its marketing.

Mighty Wings will begin rolling out Sept. 9, with a completion date planned for Sept. 24. The limited-time Mighty Wings will be available through November, and will be served with a choice of nine sauces including honey mustard and spicy buffalo. The wings will be sold in packs of three, five or 10 wings starting at $2.99.

Continue reading at AdAge.com

How do you go about advertising a self-driving car?

Come 2020, that could be the task facing Nissan global ad agency TBWA Worldwide.

During a press event in Irvine, Calif., today Nissan executives pledged to market multiple “Autonomous Drive vehicles” that the car maker believes will cut down on automotive fatalities and give disabled consumers new freedom on the roads. Unlike the expensive all-electric Tesla Model S, which can run $100,000, Nissan promised its autonomous vehicles will be sold at “realistic prices.” The company, however, didn’t specify what those will be for consumers.

Continue reading at AdAge.com