Aug 28

Google Claims More than Half of Mobile Ad Pie, but Facebook’s Slice is Growing

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Facebook is laying claim to a fast-growing share of mobile ad dollars, but Google still brings in more than half the money spent on mobile advertising — including both search and display — worldwide.

According to a new projection by eMarketer, Facebook’s share of the global mobile ad pie has grown to 15.8% this year, up from 5.4% in 2012. Google has essentially stayed flat, up slightly to 53.2% from 52.4% last year. Meanwhile, Pandora, Yellow Pages, and Millennial Media all accounted for much smaller (and shrinking) slivers. Twitter grew slightly but is still accounts for less than 2% of the global market.

Continue reading at AdAge.com

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