Hasta La Creative!

If you’re reading this, it’s quite likely you understand the power of social media and what it can do for your brand or the brands you work on. But what about everyone else outside marketing? Do they understand what social media can do for a business? Do they really get it? Do you know how to explain it to them?

Advocate marketing company (don’t you love the buzzwords wee in this business invent?) SocialChorus (and how about the company names?) is out with a whitepaper entitled Transforming Employees Into Advocates that will help you explain how to use social media to turn your brand into a social business and how every employee can advocate for the brand.

Download this whitepaper now to learn how to empower everyone in your company to become a stellar brand advocate

This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been painted like cars. But this ad for the Fiat 500 Abarth Cabrio involves hot naked women, so we'll talk about it anyway. This little stunt by The Richards Group involved a whole tribe of naked circus performers, dancers and contortionists, along with one heck of a good body painter. Mashable thinks some people might consider it another example of objectification of women. Well, yes. It turns women into an object. And yet, it flows seamlessly from the Fiat brand promise and the other work The Richards Group has done for the automaker. Remember the great Super Bowl spot where they personified a Fiat by turning it into a tempestuous Italian woman? Now they turned a bunch of women into a Fiat, suggesting, in keeping with the same subtext of a bazillion other car ads, that buying the car will get you hot, naked women. At least they did it with far more style and art than slapping a woman on there like a hood ornament. I should also give them credit for the tagline, "Made of pure muscle," which suggests, at least in some way, that these ladies are actually to be admired for their strength more than their beauty. And that almost, kinda elevates it.

CollegeHumor is enjoying a measure of success with its first feature-length movie, a comedy called “Coffee Town,” but the website first thought it was headed for Hollywood gold years ago. In 2005, CollegeHumor struck a deal with Paramount Pictures to bring a movie called “Winter Break” to the big screen.

That venture didn’t go well.

“When you’re a 22-year-old and someone says you have a deal at Paramount you’re like, ‘I’m going to be sitting at a movie premiere in a year,'” recalled Ricky Van Veen, co-founder of CollegeHumor and a producer on the doomed project. “You’re just an idiot.”

Continue reading at AdAge.com

Up for a hot-dog bun full of worms? A pair of firecracker Speedos? How about a skewer through the nipple? You can get them all at Pittsburgh's Warhol Museum—in its summer 2013 ad campaign from MARC USA. The new work features traditional summertime imagery retooled to be more provocative, in keeping with much of the Warhol Museum's collection itself. (In fact, the ads are tame by comparison—which is just as well, since they need to get people in the door, not running from it.) "Summer's Different Here," says the copy on the vintage-postcard-style ads, which promote summer exhibitions spotlighting the work of three artists—musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash. "In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable," says MARC USA creative director Josh Blasingame. "Our campaign built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable." The campaign, running June through September, includes outdoor, print ads, digital banners and actual postcards. More images below.

CREDITS
Client: The Andy Warhol Museum
Agency: MARC USA, Pittsburgh
Chief Creative Officer: Bryan Hadlock
Creative Director, Art Director: Josh Blasingame
Associate Creative Director, Writer: Greg Edwards
Associate Creative Director, Art Director: Craig Ferrence
Copywriter: Alyssa Davis
Art Directors: Tyler Bergholz, Dave Slinchak
Photographer: Russ Quackenbush
Retouching: Chris Bodie

La designer russe Katerina Kopytina présente sa toute dernière création LightBean, dans laquelle la structure de bois comme l’ampoule sont partie intégrante d’une forme plus globale. Faite en partie de chêne, la collection se décline en deux couleurs : noir et brut. De très beaux luminaires à découvrir en images.

Foursquare has started rolling out post check-in ads — ads served to users immediately after they check in at certain locations — and Captain Morgan is one of the first brands on board.

The Diageo-owned rum brand is using the new ad to influence consumers immediately before making a purchase decision. Foursquare users who check in at certain bars, nightclubs or restaurants will be served an ad suggesting they order a “Captain and cola,” “Captain and ginger” or “Captain mojito.”

Diageo plans on advertising its vodka brand Smirnoff via Foursquare post check-in ads starting in August. The Captain Morgan campaign began on July 1 and is slated to run for four to six weeks. The new post check-in ads join promoted listings within the “explore” tab.

Continue reading at AdAge.com

(TrendHunter.com) The ‘Out of the Box: Rise of Sneaker Culture’ exhibit by industrial and interior designer Karim Rashid displays proudly at the Bata Shoe Museum in Toronto. The exhibit showcases not only…

Né en Australie mais ayant grandi en France avant de s’installer aux USA, l’artiste Gul Bruvel imagine de magnifiques visages en acier inoxydable. D’une grande fluidité, ces compositions de rubans d’acier réunies sous le nom de « Flow Series » sont à découvrir en images dans la suite.

The construction man in the new Dickies spot produced by Seattle-based agency Creature is actually wearing a blue-collared shirt, a level of detail that could’ve been overlooked, especially in an ad for pants. We never see the man’s face, but we can assume he likes to wear Dickies khakis to the construction site and Real. Comfortable. Jeans. at home. He eats bacon and eggs for breakfast, probably has two kids and a young wife, and works hard every day. He’s undoubtedly American, might even wear stars and stripes boxers. If a time machine zapped him back to the 1950s, he wouldn’t skip a beat.

All of my assumptions are based on this 30-second spot, which uses quick cuts and sharp noises as fodder for a charmingly patriotic tone. The only word of dialogue, “Daddy,” is spoken when the construction man’s son jumps on his leg when he gets home from work. The ad is the much-subtler cousin to the Dodge Ram farmer commercial from the Super Bowl, selling the blue-collar image to the everyman, not just the everymen who live in red states. Credits after the jump.

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