L’ouverture du centre culturel azerbaïdjanais de Bakou, conçu par la très célèbre architecte Zaha Hadid, est prévue pour septembre 2013. Il regroupe de nombreuses fonctions qui devraient en faire à la fois un véritable pôle d’attraction pour la ville, et un promoteur de la culture azerbaïdjanaise. À découvrir en images.
Le duo musical Poom présente le clip déjanté illustrant le morceau « Big Bang ». Réalisée par Axel Courtière et produite par Frenzy, cette vidéo propose un univers électro-pop-fantastique survoltée collant parfaitement à la musique, mélangeant pixel art et motion 3D. A découvrir dans la suite.
After 17 years in the city that’s known for the Liberty Bell and cheesesteaks, Red Tettemer is going Hollywood or bust.
The agency — which has about 70 staffers and counts UnderArmour and Century21 as clients — is rebranding and opening its first new outpost in Venice, California.
Effective August 1, it will be renamed Red Tettemer O’Connell + Partners. It means that Steve O’Connell, who’s an executive creative director and partner at the shop, gets his name on the door. He joined in 2010 when Red Tettemer acquired O’Connell’s and Jared Scott’s Philly-based shop Stick and Move. Carla Mote and Jared Scott will continue to lead accounts and business development at the agency.
(TrendHunter.com) The Octovo Collection is inspired by the idea of an Attention Economy: a concept that now refers to the scarcity of human attention due to today’s information-flooded world. It is comprised of…
Não é uma ação da HBO, mas claro que só podia ter relação com “Game of Thrones”. O serviço britânico de streaming Blinkbox, promoveu a chegada da terceira temporada da série em sua loja com um crânio de dragão.
A escultura, que demorou dois meses para ser feita, está instalada na praia de Charmouth, na cidade inglesa de Dorset.
Post originalmente publicado no Brainstorm #9
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Following the social media success of its original movie “Sharknado,” Syfy is taking to Twitter to ask fans to name the sequel.
Syfy green lit “Sharknado 2” on Wednesday, less than a week after the first movie garnered as much as 5,000 Tweets per minute during its two-hour airing last Thursday. In total, “Sharknado” resulted in 387,000 online comments, according to Syfy.
Despite the social-media chatter, however, the movie only pulled in 1.4 million viewers. Earlier this year its “Chupacabra vs. the Alamo” attracted 1.5 million viewers. And the series premiere of “Defiance,” which in fairness was heavily marketed, drew 2.7 million.
A Dreamworks revelou o primeiro trailer de “The Fifth Estate”, filme que vai contar do WikiLeaks, com Benedict Cumberbatch no papel de Julian Assange.
Cercado de polêmica desde o início da produção, a obra tem estreia marcada para 18 de outubro nos EUA. O próprio Assange já declarou que o filme é apenas uma “peça de propaganda”, e mais cedo o perfil oficial do WikiLeaks no Twitter alertou: “Não seja enganado”
"The Fifth Estate" trailer has just been released. Don't be fooled. It implies we gave Iran nukes and killed 2,000 http://t.co/9xs1f0T8il
— WikiLeaks (@wikileaks) July 17, 2013
Em entrevista ao Vulture, o diretor Bill Condon afirmou que “The Fifth Estate” de forma alguma é um filme anti-WikiLeaks, e que pretende fazer mais perguntas do que dar respostas.
O roteiro é baseado em dois livros igualmente controversos, também rechaçados pro Julian Assange.“Inside WikiLeaks: My Time with Julian Assange and the World’s Most Dangerous Website” foi escrito por Daniel Domscheit-Berg, ex-parceiro de Assange na criação do site. E “WikiLeaks: Inside Julian Assange’s War on Secrecy” dos jornalistas do Guardian David Leigh e Luke Harding. É bom ir assistir já de sobreaviso.
Post originalmente publicado no Brainstorm #9
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Mr. Kent led the Time Warner unit — which includes TNT, TBS and CNN — for more than a decade. His replacement will be John Martin, an executive at Time Warner.
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Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data. In the wake of the National Security Administration’s PRISM program scandal, they’ve each formally petitioned for the ability to reveal more information about government data requests.
Yahoo seems furthest ahead in this pursuit. The company has been granted the ability to reveal the opinion of a ruling from its unsuccessful 2008 challenge to the constitutionality of a Foreign Intelligence Surveillance Court order to provide data on Yahoo users. It’s the latest wrinkle in the ongoing data-gate saga prompted by exposure of the PRISM program, which has the world’s largest digital advertising and media corporations squirming.
Though much of the process remains obscured, the Federal government is evaluating whether to grant Yahoo a motion to disclose all or parts of the opinion on the constitutionality case ruling. It was only recently that Yahoo was able to disclose the fact that it filed the suit at all. The decision to unveil FISA court opinion information is an unusual one, said a source close to the Yahoo case who asked to remain anonymous.
The only thing scarier than a 12-foot-tall Colin Firth in a British lake is a 40-foot-long dragon skull washed up on a British beach. Beachgoers in Dorset were surprised to come across the latter on Monday—as a skull the size of a London bus suddenly appeared on Charmouth beach, part of Dorset's Jurassic coast, famous for its dinosaur fossils.
Alas, it's not a real dragon skull—it's an ad from movie and TV streaming service BlinkBox, which is celebrating the arrival this week of the third season of HBO's epic Game of Thrones on its site. It took a team of three sculptors more than two months to design, construct and paint the skull, which was dreamed up by Taylor Herring, the same PR company that built the giant Mr. Darcy earlier this summer.
The skull—perhaps the coolest Game of Thrones-related marketing since the dragon-shadow newspaper ad—was inspired by the scene in the series when Arya Stark discovers a dragon skull in the dungeons of King's Landing, the capital of the Seven Kingdoms.
More images below and here. Via Copyranter.
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Seguindo sua campanha de distribuição de felicidade pelo mundo, a Coca-Cola recriou uma espécie de Free Hugs, mas com sorriso no lugar do abraço.
Em diversas cidades, agentes da marca passavam sorrindo para completos estranhos nas ruas. As pessoas que retribuíam o gesto eram presenteadas, com refrigerante, óculos e até bicicletas.
As campanhas da Coca-Cola andam mais açucaradas do que a própria bebida. E fazem sucesso.
Post originalmente publicado no Brainstorm #9
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For once, it’s not HBO coming up with masterful moves to promote hit show “Game of Thrones.” British movie and streaming service Blinkbox thought up this clever stunt to promote the arrival of season three of the show on its platform. The “remains of a giant dragon” washed up on the Charmouth beach on Dorset’s “Jurassic Coast” (thus named because the area depicts a geological walk through time spanning the Triassic, Jurassic and Cretaceous periods).
The skull of the dragon was about the size of a bus, created by a team of three sculptors working for more than two months. The stunt was inspired by a scene which saw Arya Stark discovering a dragon skull in the dungeons of King’s Landing.
For more exciting ideas in brand creativity, tune into Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Kian is a brazillian luthiery, and our work consists in translating the sound and personality of a musician in an instrument. Knowing that each instrument we create is unique, we used the concept “a sound of your own” to create a new project.
To promote the art of building musical instruments, we chose the same technique used to make guitars and created our poster. “The Guitar Poster” really plays like a guitar, and was crafted using reforestation wood of the highest quality.
Advertising Agency: RC Comunicação, Belo Horizonte, Brasil
Creative Director: Guilherme Araújo
Art Director: Eduardo Araújo, Rodrigo Spotorno, Lucas Bandeira
Copywriter: Igor Oliveira, Gustavo Costa, Guilherme Araújo
Photographer: Luiz Sales
Additional credits: Luthier: Sânzio Brandão
Heston Blumenthal is starring in a Waitrose TV ad launching tonight to promote the chef’s salted caramel popcorn ice cream.
Yahoo’s chief executive Marissa Mayer said the digital company had transformed into a more innovative and focused operation within the past year, and was “encouraged” by a 46% rise in second-quarter profits yesterday, despite a drop in revenues.
Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.
The magazine’s cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction, with online commenters arguing that the photo choice portrays the man allegedly responsible for killing three people and injuring many more as a pop star.
A commenter on Rolling Stone’s Facebook page suggested that “Jeff Bauman, who lost both legs, should be on cover.” That remark accumulated more than 2,200 “likes”; Rolling Stone’s own Facebook post with the cover has just over 1,400.
For once, it’s not HBO coming up with masterful moves to promote hit show “Game of Thrones.” British movie and streaming service Blinkbox thought up this clever stunt to promote the arrival of season three of the show on its platform. The “remains of a giant dragon” washed up on the Charmouth beach on Dorset’s “Jurassic Coast,” (thus named because the area depicts a geological walk through time spanning the Triassic, Jurassic and Cretaceous periods.)
The skull of the dragon was about the size of a bus, created by a team of three sculptors working for over two months. The stunt was inspired by a sene which saw Arya Stark discovering a dragon skull in the dungeons of King’s Landing.
For more exciting ideas in brand creativity, tune into Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Après Famous Eyeglasses, c’est aux chaussures que s’attaque le directeur artistique et multimédia italien Federico Mauro. D’Audrey Hepburn à Steve Jobs, en passant par Jeffrey Lebowski, l’artiste décrit les personnes au travers de ces objets qu’ils portent. Une série amusante à découvrir en images.
Newcastle United striker Papiss Cisse has pulled out of the team’s pre-season tour due to a deal with its lead sponsor, Wonga.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
