No more blind spots.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Director: Erwin Santoso
Copywriter: Adwityo Prabhasworo
Art Directors: Sigit Maryuwanto, Hamdan Farid
Photographer: Pcp
Illustrator: Ali Ikhsan
Typographer: Jonathan Nata
Account Supervisor: Rasus Subarkah
Account Manager: Reza Fitriano
Executive Producer: Nina Rakhmatika
Print Producer: Budi Mulianto
Production Company: Bent Image Lab, Portland, USA
Director: Rob Shaw
Executive Producer: Ray DiCarlo
Producer: Nate Baston
DP: Bryce Fortner
Animator: Suzanne Twining
Art Director / Lead Puppet Fabricator: Kimi Kaplowitz
Production Coordinator: Robert A. D’Esposito
Gaffer: Jim Birkett
Puppet Fabricators: Marty Easterday, Morgaine Faye
Set Designer: Jesse McManus
Visual effects company: Bent Image Lab
Composite Artists (After Effects): Rob Shaw
Editorial Company: Bent Image Lab
Editor: Michael Ward
Music: “Organs” from the album Hokey Fright by The Uncluded
Released: July 2013
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was just funny enough to pass muster with two social media experts who said it probably appeals to Mini’s target market of younger, more irreverent car buyers.
As the world knows by now, the New York City Mayoral candidate turned out this week to have sent racy photos to unfortunate women under the alias “Carlos Danger” even after he resigned from Congress for similar behavior.
Unable to resist the new media firestorm, Mini ad agency Butler Shine, Stern & Partners created a fake Twitter handle — @CarlosDMotor — and tweeted a pic of a towel-clad Mini snapping a selfie in a bathroom.
In today’s edition of the Ad Age Summer Weekend Reader — in which we serve up recently published in-depth articles about media and/or marketing (think of them as great train or beach reads) — we’re calling attention to a fascinating piece by The Huffington Post’s Gerry Smith titled “Inside The Massive Global Black Market For Smartphones.” To Americans who are used to thinking of smartphones as ubiquitous and relatively cheap — thanks to carrier subsidies that dramatically lower the price U.S. consumers typically pay up front — Smith’s heavily reported piece will be an eye-opener. As he explains,
[P]hone trafficking is driven largely by the massive profits made by exploiting the price difference between smartphones sold in the U.S. and overseas…. This equation helps explain why more than 1.6 million Americans were victims of smartphone theft last year and why thefts of mobile devices now make up 40 percent of all robberies in major American cities. The rising street crime is exacting a heavy toll on consumers who spend an estimated $30 billion each year replacing lost and stolen devices, according to Lookout, a San Francisco-based mobile security firm.
Smith’s report takes a look at all the links — from street criminals to sophisticated buying, repackaging and import/export operations — in the massive global crime rings that aim to separate you from your smartphone.
In an increasingly competitive field, bloggers need to do more than attract readers. They may also need to find sponsors.
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Jaguar Land Rover, Ford and Fiat are lately scoring the kind of real-life product placements that Hollywood could only dream about.
Land Rover scored a publicity coup when TV viewers saw Prince William and Kate Middleton strap their royal baby into a Land Rover SUV and drive him home from the hospital. What kind of message about safety and reliability did that send when the royal couple chose Land Rover for the first ride of George Alexander Louis?
The frugal new Pope Francis gave Ford an image boost when we reported he used a humble Focus hatchback in Vatican City. (Though his brand loyalty may be suspect: On his recent visit to Brazil, the Wall Street Journal noted the Pontiff tooled around in a budget-conscious Fiat.)
Um telejornal em que você é a única notícia. Essa é proposta narcisista de Mentos em um novo site da campanha “Stay Fresh”
Conectando com o Facebook e integrando dados do usuário, Mentos Fresh News cria um vídeo-paródia em que os apresentadores noticiam sua vida. Tem fofocas sobre seus supostos interesses amorosos e piadas sobre seus gostos, baseado nas suas opções “Curtir”, por exemplo.
O site utiliza não só as informações nativas do Facebook, como também as de aplicativos conectados a ele, como o Foursquare. Se for o seu caso, os “jornalista” comentam também suas últimas viagens.
A criação da BBH London não é exatamente inovadora, mas aposta no humor e contexto jornalístico para viralizar. Testa lá: mentosfreshnews.com
Post originalmente publicado no Brainstorm #9
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Publicis Groupe’s Leo Burnett has picked up the Coors Light account in Canada after the brand yanked the beer from Omnicom Group’s BBDO as a result of a conflict. BBDO, Toronto, was forced to relinquish the business earlier this month after it picked up Bud Light in the U.S.
Molson Coors competes with Bud Light-owner Anheuser-Busch InBev in many international markets, including the U.S., where Molson Coors jointly owns MillerCoors.
Coors Light is the second-best selling beer in Canada with an 11.75% share by volume, trailing Budweiser’s 13.2%, according to Euromonitor International.
Em outubro do ano passado, Guaraná Antarctica lançou a primeira garrafa PET feita com 100% de material reciclado. Depois de nove meses foram retiradas mais de 120 milhões de garrafas PET do meio ambiente e para comemorar o sucesso e a expansão do projeto para outras cidades brasileiras, saiu nesta semana um filme para internet sobre a iniciativa.
Criado pela DM9DDB, o filme “Fábrica” tem 30 segundos e foi veiculado nas redes sociais da marca. Assista acima.
Para a gerente de marketing da marca, Bruna Buás, a nova campanha vem para coroar e celebrar o sucesso da primeira etapa do projeto. “Em menos de um ano conseguimos empregar a nova tecnologia em 20% de todas as garrafas PET de Guaraná Antarctica. A mudança tem incentivado toda a cadeia de reciclagem do Brasil e contribuído positivamente com o meio ambiente”.
Até o final de 2014 a nova embalagem deverá ser incorporada às demais unidades fabris da companhia. A ideia é que a PET 100% reciclada seja empregada em todas as garrafas de Guaraná Antarctica e, posteriormente, ser adotada por outras marcas da Ambev como Pepsi, H2OH!, Sukita e Soda.
Saiba mais nos links:
www.facebook.com/GuaranaAntarctica
www.twitter.com/guarana
Ficha Técnica
Agência: DM9DDB
Anunciante: Ambev
Título: ”Fábrica”
Produto: Guaraná Antarctica
Direção de Criação: Marco Versolato, Gustavo Victorino e André Faria
Criação: Marco Versolato, Gustavo Victorino, André Faria, Caio Mattoso e Rodrigo Mendes
Atendimento: Claudia Almeida, Janaina Santos, Juliana Melo e Julia Rivetti
Planejamento: Nathalia Iervolino, Victor Marx e Gabriela Artthur
Mídia: Patrícia Muratori, Francisco Rosa, Daniela Dib e Carla di Sarno
RTVC: Gilberto Pires e Marcia Branco
Aprovação cliente: Marcel Martins Regis, Thiago Zanettini, Thiago Hackradt e Bruna Buás
Produtora de Imagem: Cine
Produção: Equipe Cine
Direção: Cristina Vida
Produção executiva: Raul Dória / Waldemar Tamagno
Atendimento produtora: Antonia Fonseca
Dir. Fotografia: Fernando Oliveira
Montagem: Danilo Paulino / Cristina Vida
Finalização: Cine
Produtora de Som: Cabaret
Produtor: Cayto Trivellato
Locutor: Helio Vaccari
Atendimento Produtora: Ingrid Lopes
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[Esse post é trazido a você por Guaraná Antarctica. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Having a bit of fun at the expense of sext-o-holic Anthony Weiner, the folks over at Butler, Shine, Stern & Partners created this MINI ad which they tweeted from a Twitter account they created called @CarlosDMotor. “Wanna get your hands on my stick?”
The ad and the tweet mocks the pseudonym Weiner chose for himself, Carlos Danger, when he sent naked pictures of himself to younger women.
With just 37 followers, the @CarlosDMotor Twitter account isn’t gaining much ground but, hey, it’s a nice diversion on a Friday.
Wanna get your hands on my stick? pic.twitter.com/ZpDQbUnWB8
— Carlos D. Motor (@CarlosDMotor) July 26, 2013
Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The results are subtle but enjoyable, like the Magic Hat #9 can whose label now swirls hypnotically, practically mesmerizing you into drinking it. On his LinkedIn profile, Carmick notes the initial success of his side project: "To my surprise, people enthusiastically responded to my label creations and I now enjoy a small online following of craft beer lovers as well as several breweries." Given the way his site is making the rounds on some of the nation's largest blogs this week, he might need to rephrase that soon. Check out a few of his creations after the jump, and visit his site for more.
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(TrendHunter.com) These mini planters by Evan Gant are small, but they have a lot going for them. Gant’s ‘Aqueduct Mini Planters’ are 3D-printed, modular and have a built-in trickle down system.
The shallow…
If you will be attending Affiliate Summit in Philadelphia August 18-20 (we will be), you might be interested in knowing Australian DJ, singer and dancer Havana Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.
The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar.
Wanna go? RSVP here.
Wonga has issued a further riposte to the Archbishop of Canterbury, after he said he would “compete” the payday loan firm “out of existence”, with the launch of an ad campaign promoting its ‘Ten Commitments’.
There are very few long-copy print ads produced in Africa. We decided on this approach for a number of reasons. First, while consumers may be familiar with the packaging of the brand, the advertising so far hasn’t delivered very much in the way of brand character. Secondly, it is fair to assume that the audience for the brand is reasonably up-market, and therefore capable of digesting the story and understanding the tongue-in-cheek nature of the copy. In the copy we are also able to include a number of other brands in the Pernod-Ricard line-up. We have had very positive feedback on the ad, and Pernod-Ricard has decided to roll it our to a much broader pan-African audience than was originally intended.
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Copywriter: Mark Kovalevsky
Additional Credits: Chris Madison
Published: May 2013
Originaire d’Arizona, Jackson Patterson livre une série de photomontages insérant au sein de paysages arides certaines de ses photos de famille. Interrogeant ainsi le rapport entre sujet, espace et mémoire, il mélange les moments et les histoires au travers de ces magnifiques clichés à découvrir en images.
(TrendHunter.com) Just when you thought adult onesies couldn’t get any cuter! These mystical onesies from FredFlare bring out the animal in you, as well as your inner child. In addition to the magical Unicorn…
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories?
In other words, should sponsored content be — you know — accurate?
“Of course,” BuzzFeed spokeswoman Ashley McCollum said. “Readers expect accuracy from us.”
Dish Network has named Havas Worldwide Chicago as its lead digital agency following a review.
The Denver-based company, the No. 2 satellite TV provider after DirecTV, invited a mix of large and small shops to pitch for the business, ultimately trimming the list down to Havas Worldwide Chicago and WPP’s Wunderman.
Juel Consulting helped with the search.
Not many brands have embraced the Anthony Weiner debacle as inspiration for ads. Spirit Airlines did it in its own traditional sleazy fashion. And now Mini has come out with a little auto erotica of its own—creating (as Weiner did) a fake Twitter identity, @CarlosDMotor, and tweeting out an image of a Mini in a bathroom, showing off a little grille. "Wanna get your hands on my stick?" says the tweet. Agency: Butler, Shine, Stern & Partners.
Wanna get your hands on my stick? pic.twitter.com/ZpDQbUnWB8
— Carlos D. Motor (@CarlosDMotor) July 26, 2013
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
