Leo Burnett Wins Coors Light In Canada
Posted in: UncategorizedPublicis Groupe’s Leo Burnett has picked up the Coors Light account in Canada after the brand yanked the beer from Omnicom Group’s BBDO as a result of a conflict. BBDO, Toronto, was forced to relinquish the business earlier this month after it picked up Bud Light in the U.S.
Molson Coors competes with Bud Light-owner Anheuser-Busch InBev in many international markets, including the U.S., where Molson Coors jointly owns MillerCoors.
Coors Light is the second-best selling beer in Canada with an 11.75% share by volume, trailing Budweiser’s 13.2%, according to Euromonitor International.
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