Leo Burnett Wins Coors Light In Canada


Publicis Groupe’s Leo Burnett has picked up the Coors Light account in Canada after the brand yanked the beer from Omnicom Group’s BBDO as a result of a conflict. BBDO, Toronto, was forced to relinquish the business earlier this month after it picked up Bud Light in the U.S.

Molson Coors competes with Bud Light-owner Anheuser-Busch InBev in many international markets, including the U.S., where Molson Coors jointly owns MillerCoors.

Coors Light is the second-best selling beer in Canada with an 11.75% share by volume, trailing Budweiser’s 13.2%, according to Euromonitor International.

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