Hasta La Creative!

Texas-based Big Red Soda launched a new TV spot featuring the new BBQ Bottles. Available in either Brisket or Chicken.

As they say, Only in Texas.

Brought to you by Real Normal/Beef & Sage

The post Big Red Soda + BBQ appeared first on AdPulp.

Wait, what? A Carl’s Jr. and Hardee’s ad without DDD cup cleavage? No ass cheeks in short shorts? No cavorting with a King Kong-sized burger while wearing a string bikini? No oral sex with a burger while riding a mechanical bull? No 40-plus hot supermodels seducing young men Mrs. Robinson-style? No hot Turkish models wearing a bikini emblazoned with miniature images of a charbroiled turkey-burger? No female teachers dancing seductively in front of a classroom?

72and Sunny! This is unacceptable? We won’t stand for this! Have you really succumbed to public outcry…and given us a hot guy to drool over instead of a hot girl? If so, you are doing it wrong! This professional bull rider guy you have in the ad, Douglas Duncan? Wearing WAY too much clothing!

Seriously? Really? You can give us miles of Kate Upton’s cleavage, Nina Agdal who can’t seem to keep a bikini top on and Sara Jean Underwood and Emily Ratajkowsi who can’t seem to keep their ass cheeks covered but you can give us…a fully clothed Texas dude eating your Texas Toast breakfast sandwich?

Fail.

We’ve seen this Thigh-vertising thing before. But it was more of a one-off (and likely fake) so we thank B.L. Ochman for bringing this latest iteration of Thigh-vertising to our attention.

Japanese PR firm Wit Inc. launched a program allowing brands to place ads on the thighs of Japanese women for $121 per day. Over 3,000 women signed up and agreed to allow horny men to stare at their legs as they go about their day. The program, which rolled out earlier this year, has included promotions for the movie Ted and the band Green Day.

Women wishing to be lasciviously stared at all day long must be over 18, have at least 20 friends on social media, take pictures of themselves wearing the ads and are told to wear miniskirts and long socks so as to focus the drooling eyeballs in the thigh region.

Confirming the fact all everyone thinks about all day long is sex, Wit Inc. CEO Hidenori Atsumi said,”It’s an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose.”

A discussão sobre a obsessão por franquias, sequências e remakes não é nova em Hollywood, mas o tema ganhou novo destaque por duas vozes que recentemente se juntaram ao coro: Steven Spielberg e George Lucas.

Em evento na Universidade do Sul da California, ambos criticaram o atual esquema de produção de blockbusters multi-milionários, com investimentos massivos em marketing, e que pasteurizam a criatividade na intenção de atrair um público mais amplo possível em todo o mundo.

No Braincast 74, conversamos sobre o que Spielberg chamou de “implosão de Hollywood”, já que muitos desses filmes não estão atraindo a audiência imaginada pelos estúdios. Carlos Merigo, Saulo Mileti, Guga Mafra e Cris Dias falam das atuais franquias do cinema, os pontos em comum desses filmes criados em salas de reunião, a ditadura do pré-teste, e como isso prejudica a descoberta de novos talentos.

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A execução do overture de Carmen, de Bizet, costuma atingir facilmente os 90 decibéis. A Electrolux, entretanto, lançou um desafio a Waseda Simphony Orchestra de Tóquio: será que eles conseguiriam apresentar a composição ao vivo, sem ultrapassar os 43 decibéis – volume máximo atingido pelo aspirador de pó Ergothree?

A resposta veio em um dos concertos do centenário da orquestra, o 43db Simphony, dentro do Ergothree Music Project. Foi instalado um decibelímetro no palco, para medir os decibéis produzidos pelos músicos.

Na primeira tentativa, somos levados a acreditar que a tarefa é impossível. Mas, em seguida, a música começa a ser executada em um tom quase que inaudível, sob o olhar atento do maestro.

Foi uma maneira bem interessante de comprovar a eficiência do produto no que se refere à sua capacidade de fazer pouco barulho. Ainda assim, foi também um risco comparar os sons da música clássica ao de um aspirador de pó, duas coisas que não têm praticamente nada em comum.

A criação é da TBWA Hakuhodo.

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(TrendHunter.com) Mike Jacobsen, also know as ‘SeeMikeDraw,’ has created some funny superhero portrayals that take a humanistic approach to masked vigilantes. The clever illustration captures the…

Having come from Boston myself, the Boston accent is something very familiar to my ears. Though I don’t really have a Boston accent (parents weren’t from Boston), I have an ear for it and can spot all those fake Boston accents in movies from a mile away.

When DISH launched its recent campaign featuring the Boston Guys talking about the service’s Hopper (Hoppa), I was pleasantly thrilled to see the Boston accent done right. The Boston Guys campaign, created by Barton F. Graf 9000 (or Baaahton F. Graaahf 9000 as AdWeek’s David Gianatasio once called them), began about a year ago and was so loved the agency kept giving us more and more.

The latest entry in the Boston Guys campaign is Talk Boston, a site on which one can learn howe to properly pronounce certain words in the Boston accent. The campaign also includes a series of videos entitled Boston as a Second Language which educates viewers how to properly pronounce car keys or khakis (Kahkeez), Bar Harbor (Bah Habah), Hopper (Hoppa), Offer (Awfa) and Escalator (Escalayta).

The true Boston accent, like many accents, is not easy to replicate if you aren’t native to the area. And even though some of the words used in the campaign are “stretched” a bit for hilarity’s sake, the pronunciation, for the most part, is genuine.

Another element of the Talk Boston site tests your ability to “speak” the Boston accent by showing you phonetic spellings of words spoken in the Boston accent which you then translate into “correct” English. The test gives you one minute. I scored a 65% which is wicked bad. (Catch that?)

Talk Boston is a wonderful extension of a long-running, successful campaign that has helped DISH achieved significant notoriety. Though it doesn’t seem to have done much for revenue recently.

Subaru stakes its claim as the car for people whose lives are just so damn cute in this pair of new spots from Carmichael Lynch.

"The Date" follows a young couple as they drive down country roads, first stopping at a diner for chocolate shakes and then at a produce stand, where the woman sticks an orange in her mouth for, I dunno, an impromptu impression of Marlon Brando from The Godfather, or something. It's such an awkward moment, I would've split and left her there. This guy's more of a gentleman, however, and drives her straight to the commercial's cutesy twist ending. Turns out they're strangers who just met when her truck ran out of gas and he drove her to the station to get some. I guess they really clicked on the ride. How sweet.

"Redressing Room" tells the tale of a toddler who keeps undressing in the backseat. "If I've gotta wear clothes, you've gotta wear clothes," says his perky mom. (If I had a dime for every time my boss at AdFreak has told me that!)

Look, there's nothing wrong with these spots; they're well directed by Lance Acord, and I'm sure they'll resonate for some. That said, I found them strangely insincere. They just feel too much like, well, Commercials with a capital C, right down to details like the hunky "Date" dude's windblown hair and scraggy bread and the "Redressing Room" mom's cutesy (yet disturbing) decision to keep extra kids' clothes in plastic drawers in the hatchback.

Stranded in this deflating post-modern-Rockwell vision of America, I'm the one who needs a lift.

When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic rationale touted they were living in a new world with an “explosion of big data, analytics and insights.”

So, will this merger truly help the company to better get a handle on big data? Or is it just a scale play intended to improve efficiency and negotiating leverage? That’s been much debated over the past few days. Scale doesn’t magically translate into data expertise and infrastructure and the soon-to-be-co-CEOs, Omnicom’s John Wren and Publicis’ Maurice Levy, have shed no light on how they plan to get there.

What is clear after talking to several people in the industry, including some at these two giant ad players, is that there are a few ways a merger could help a combined Publicis-Omnicom build the kind of infrastructure a giant holding company needs to compete in a data-driven world. But the merging certainly isn’t the only way to do that — and everything will depend on whether it can execute a path potentially made more complicated by the doubling of its size.

Continue reading at AdAge.com

Marketers often get accused of creating hype. But when it comes to big data, they’re facing the same challenge as everyone else in separating fact from fiction. Like “the cloud” before it, “big data” is the latest IT buzzword being twisted and reshaped to fit all sorts of agendas. In Gartner’s Emerging Technologies Hype Cycle 2012, big data is nearing the peak of inflated expectations. Underlying the squishy definitions, though, is the growing role that data plays in helping marketers identify, understand and communicate with target audiences.

Advertising Age Research’s latest report, “Smart Marketing Using Big Data,” explains how to bring big data into marketing operations, how to find and attract the talent you need to implement big-data strategies, how to build an infrastructure that uses big-data techniques, whether to outsource or keep operations in-house and tips for safely sharing data with agencies and vendors. (Order it here.)

Thanks to advancements in the ability to collect, store, manage, analyze and access vast quantities of data, “We’re able to now do what the industry was talking about 10 years ago,” manipulating and leveraging large amounts of disparate data in a cost-effective way, says Andy Fisher, chief analytics officer for Merkle, a customer-relationship-marketing agency. “The dream is becoming possible.”

Continue reading at AdAge.com