Jul
30
NBC Finally Wraps Upfront With 20% Volume Increase
Posted in: Uncategorized
NBC has wrapped its upfront negotiations, securing $2.1 billion in advertising commitments, a 20% increase from last year, according to a person familiar with the situation.
The broadcast network’s ad inventory this year was bundled together for the first time with NBC Universal’s cable and digital assets, which delayed completion of the talks. NBC had all but completed deals by mid-June in 2012.
NBC brought in about $1.72 billion to $1.74 billion in last year’s negotiations.
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