What on earth are we doing to our planet?
Advertising Agency: UncleGrey, Copenhagen/Aarhus. Denmark
Exeecutive Creative Director: Jimmy Blom
Creative Director: Jesper Joergen Hansen
Art Directors: Katrine Jo Madsen, Carl Angelo, Jesper Joergen Hansen
Copywriter: Jesper Joergen Hansen
Account Executive: Charlotte Porsager
Final artwork: Daniel Leclerc
Published: June 2013
La plus grande chaîne multinationale de cafés Starbucks propose une vidéo d’animation ludique retraçant l’itinéraire d’une tasse de café, réalisée par Rogier Wieland pour l’agence BBDO. Du producteur à la tasse, il n’y a donc qu’un pas que l’animateur narre avec brio. Plus de détails dans la suite.
WPP appears to be winning the battle over CEO Martin Sorrell’s pay package, as 74% of shareholders voted in favor of his remuneration agreement at the group’s annual general meeting today at London’s Savoy Hotel, where the focus shifted to another issue, succession management.
WPP chairman Philip Lader, who will himself step down at the end of 2014, sought to reassure shareholders that a plan is in place to replace Mr. Sorrell, who is 68, when the time is right.
Speaking to reporters after the meeting, Mr. Sorrell referred to the hit-by-a-bus scenario that is shorthand for the sudden loss of a company’s leader, saying, “We know what we’d do in the so-called ‘red bus situation’ and in the long term situation. Of course I’m involved. We take succession management very seriously in preparation for whatever might come.”
Em todo relacionamento, especialmente os românticos, temos de aprender a escolher nossas batalhas em nome da boa convivência. Isso significa que, vez ou outra, a gente vai ter de ignorar a toalha molhada em cima da cama ou a calcinha pendurada no boxe do banheiro… E também que nem sempre você vai poder decidir o filme que vocês vão assistir no cinema. Ao menos por uma noite, entretanto, alguns casais não tiveram de abrir mão nem do filme francês, nem de Will Smith e muito menos da companhia um do outro, graças a uma ação que a Africa criou para o Itaú.
Para abrir a semana em que se comemora o Dia dos Namorados, o banco selecionou casais em sua página do Facebook para participar da Sessão Casada, que exibiu Além do Arco-Íris e Depois da Terra em uma mesma tela em uma das salas do Espaço Itaú de Cinema do Shopping Bourbon, em SP.
Para tornar a experiência possível, foram utilizados dois projetores e fones de ouvido com canais exclusivos de áudio para cada um dos filmes, escolhido previamente pelos participantes.
Ao que parece, pelo menos desta vez o impasse do cinema teve um final feliz para ambos os lados.
Post originalmente publicado no Brainstorm #9
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Novos queridinhos da música indie-pop inglesa, Childhood é uma banda de Brixton fundada em 2010 que está prestes a lançar seu primeiro álbum, depois de já ter lançado alguns singles de boa aceitação lá do outro lado do Atlântico.
Solemn Skies é uma música etérea, sonhadora. É repleta de arcos-íris, unicórnios e espírito flower power.
A música foi lançada na iTunes Store britânica em abril e chegou essa semana às lojas (de lá), em formato físico. E ontem a banda lançou o vídeo oficial no YouTube.
Seu visual é tão retrô quanto a sonoridade da música, e de repente parece que estamos em 1972. O bom é que não estamos e que a banda ainda está só no começo. Se você gosta de Britpop e de nostalgia, taí um som que vale a pena descobrir.
Post originalmente publicado no Brainstorm #9
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Drones are in the news for all sorts of horrible reasons, but Domino's might salvage its reputation somewhat by eventually—someday—using them to deliver pizza. The company's DomiCopter—a joint effort by U.K. drone specialist AeroSight, Big Communications and creative agency T + Biscuits—is an eco-friendly machine capable of carrying pizzas in heatwave bags for impressive distances without refueling, similar to how a swallow would carry a coconut. Sadly, it's also a threat to the labor force of guys who get stoned in their cars and forget where you live.
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Fledgling Chicago agency O’Keefe Reinhard & Paul has made its way onto Pizza Hut’s agency roster, picking up the creative account for Pizza Hut’s WingStreet brand.
O’Keefe Reinhard & Paul will handle marketing and advertising for WingStreet, PizzaHut’s chicken-wing brand launched in 2003. A spokesman for Yum Brands’ Pizza Hut said the agency “will be providing support for WingStreet as we continue to grow the brand." Pizza Hut last year spent about $239 million on measured media, but less than $2 million was allocated to WingStreet, according to Kantar Media.
Pizza Hut’s lead shop is Interpublic’s Martin Agency, which handled the WingStreet business. The Pizza Hut spokesman said “Martin handled all creative work for us, including WingStreet, and they will continue to support our core business.” Martin did not comment.
This week in celever self-promotions, freelance presentation designer Emiland De Cubber has created a great SlideShare that markedly improves the PRISM slides from the leaked (and terrifyingly designed) NSA PowerPoint. De Cubber says the NSA folks can do whatever they want with his data, but he pleads with them to spare his eyes. He then shows how a bunch of the key slides could be simplified and beautified with his services. The information on the slides is still scary, but now it's scarily beautiful. The NSA has a lot to learn from his graphical restraint. He even made the agency a beautiful new logo and wrote an appropriate new tagline, "Welcome to a new world." And he performed an even more impressive feat of making a simple slideshow go viral. Oh government, it's hard to stay mad at you when you're so adorably inept at doing basic things.
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Fiat’s Abarth 500 — the car that boasted getting Charlie Sheen into a commercial after his public meltdown — has a Twitter account that’s radically different from any other brand in that it is actively discouraging followers. Try to follow the account and you simply can’t, because, as the cover photo says, the car is "too fast to follow."
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
(TrendHunter.com) The Adidas Originals 2013 lookbook for Fall/Winter 2013 takes inspiration from hip-hop street style.
An eclectic mix of sportswear, gaudy jewelry and bold, vampy makeup looks, the Adidas Originals…
Facebook is now officially launching hashtags, a seminal Twitter feature that’s permeated pop culture.
It’s a move that could eventually put the two companies in more direct competition for real-time ad budgets, an area of heightened attention for marketers recently, but Facebook won’t be profiting from its hashtags out of the gate. Advertisers won’t be able to target people posting hashtags about a particular TV show or live sports event, and they won’t be able to sponsor a hashtag in the vein of promoted trends on Twitter.
Upon clicking on a Facebook hashtag, users will see a box that layers above the Facebook page they’re currently on and casts it into shadow. In the box, they’ll see the people and pages in their network that have used the hashtag in chronological order. They can also see mentions from people outside their network whose Facebook pages are public, but the focus is on people or brands that users have chosen to connect to.
The very first thing that half of all mums do when they wake up in the morning is check Facebook, according to new research.
ESPN is shuttering its 3-D cable channel by the end of the year, yet another sign that 3-D TV is not catching on among consumers.
The cable sports network, which is owned by Walt Disney, said on Wednesday that it is giving up on the channel due to the low adoption of 3-D services in the home.
ESPN introduced the channel in June 2010, airing live 3-D coverage of sporting events like the World Cup and The Masters. It secured distribution through pay-TV companies including Comcast, Time Warner Cable, DirecTV, Cablevision, Verizon and Charter. Google’s Fiber project also included ESPN 3D.
Fox has essentially completed its upfront negotiations for ad time in the upcoming TV season, with the volume of dollars committed down about 10% from last year’s talks, according to a person familiar with the network.
Fox secured about $1.8 billion in upfront commitments, compared to as much as $1.99 billion in 2012, according to Ad Age estimates. Fox sold about 80% of its available inventory for the upcoming season, on par with years prior, but had fewer ratings points to sell this year, ending the season with a 22% decline in the key 18-to-49 demographic.
Fox was able to secure increases in the cost of reaching 1,000 viewers of 5% to 7%, down from the 7% to 9% range it was able to secure last year.
(TrendHunter.com) If you’ve got time and are up for a challenge, this DIY minimalist cement clock would be worth your time. South Korean blogger Design Hobby takes beautiful and easy-to-follow photographs of…
We’re entering an era of super-connected partnerships, with multiple partners, be they a brand, a retail partner or a media owner, working together on mutually beneficial deals that move beyond pure monetary value, says Steve Gladdis, managing partner at CIM, MediaCom.
Advertising Agency: DLVBBDO, Milan, Italy
Executive creative directors: Stefania Siani, Federico Pepe
Art director: Nicola Cellemme
Copywriter: Pasquale Frezza
Client Director: Chiara Niccolai
Account Director: Domenico Grandi
Account Executive: Fabio Bottiroli
Producer: Marjiana Vukomanovic
Cdp: abstr^ct:groove
Director: Luigi Pane
Director of Photography: Luca Fantini
Executive Producer: Giada Risso
Producer: Alessandro Salerno
1st Assistant Director: Alice Gatti
Editing: Luigi Pane
Color Grading: Diego La Rosa
Motion Design: Valentina Vicini
Music: FrankyB
Costume Design: Up To You, Franck Josseaume
Production Services: Green Tea, Ant-Productions
Photographer: Diego Indraccolo
Photo Post Production: Davide Calluori
Sony premiered its first TV commercial for the heavily-anticipated PlayStation 4 gaming console during the NBA Finals last night, and like all PS4 marketing to date, the creative portrays the PS4 in stark contrast with its most immediate competitor, Microsoft’s Xbox One.
The commercial features a greasy-haired, purpled suited man speaking directly to the camera, trying to inspire viewers to achieve video game greatness. Riddled throughout the 90-second tracking shot are Easter eggs about forthcoming PS4 titles — “Killzone: Mercenary” and “Assassin’s Creed IV: Black Flag” chief among them — a nod to PS4’s focus on the gamers.
“We give [gamers] what they want. We don’t give them everything, because we don’t think they want everything,” PlayStation CMO Guy Longworth said, in an interview Tuesday.
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo
Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow
Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow
VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone
You may not see it, but it’s happening.
Advertising Agency: Heads, Sao Paolo, Brazil
Creative Directors: Silvio Medeiros, Flavio Medeiros
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
CGI: Big Studios
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