Jun
12
Fox Wraps Upfront Talks With Smaller Deal Volume Than Last Year
Posted in: Uncategorized
Fox has essentially completed its upfront negotiations for ad time in the upcoming TV season, with the volume of dollars committed down about 10% from last year’s talks, according to a person familiar with the network.
Fox secured about $1.8 billion in upfront commitments, compared to as much as $1.99 billion in 2012, according to Ad Age estimates. Fox sold about 80% of its available inventory for the upcoming season, on par with years prior, but had fewer ratings points to sell this year, ending the season with a 22% decline in the key 18-to-49 demographic.
Fox was able to secure increases in the cost of reaching 1,000 viewers of 5% to 7%, down from the 7% to 9% range it was able to secure last year.
Post a Comment