Hasta La Creative!

Todas os premiados em todas categorias revelados, e “Dumb Ways To Die” termina com nada menos do que 5 Grand Prix. Não perca a conta: PR, Direct, Radio, Integrated e agora Film.

Os 6 episódios da campanha “The Beauty Inside” da Toshiba + Intel também ficaram com um GP. O case também levou GP em Cyber e Branded Content & Entertainment.

O Brasil ficou com 5 Leões:

OURO
Dove: Real Beauty Sketches (Ogilvy)

PRATA
Anador: Man (BorghiLowe)
Leica: Soul (F/Nazca)

BRONZE
Getty Images: Life Cuts (AlmapBBDO)
Coca-Cola: Crazy for Good (Ogilvy)

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Tonight the final and arguably most coveted honors will be handed out at the Cannes ad festival, among them the Titanium/Integrated Lions. I’ve had the honor of serving on that jury — alongside luminaries like the jury president, Wieden & Kennedy Founder Dan Wieden and BBDO top creative David Lubars — with the responsibility for recognizing the industry’s best examples of breakthrough ideas, like last year’s Nike Fuelband.

I must admit I came into the judging process thinking we’d be looking for the piece that was going to mark a step up for advertising, something that really signified the progress the industry has made over the last year. A couple days spent watching case study after case study, however, made it clear that we need to think about how all this creative energy is being spent.

Somewhere along the way the case-study film, with its penchant for big, meaningless results, has gained too much influence. The need to create value for consumers is felt more acutely than ever, but still so much of our efforts are about spinning the fantasy that there are millions of people out there waiting idly to engage with brands. These case studies suggest that the public will follow a brand story with the same diligence a jury does a case study film.

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Depois de PR, Direct e Radio, “Dumb Ways To Die” levou seu quarto GP em Cannes Lions. Dessa vez foi o prêmio máximo na categoria Integrated.

Os outros premiados na categoria foram:

OURO
P&G: Proud Sponsors of Moms (Wieden+Kennedy)

PRATA
Nike: Find Your Greatness (Wieden+Kennedy)
Axe: Susan Glenn (BBH)

BRONZE
Grey Poupon: Pardon Me (CP+B)
Ragu: A Long Day of Childhood (Barton F. Graf 9000)
Ministry of Health: Social Smoking (BBDO Toronto)
Heineken: The Candidate (Publicis Milan)
ESPN: Team Spirit (Wieden+Kennedy)

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(TrendHunter.com) From culturally creative denim ads to contemporary for-benefit e-commerce companies, this top list of visually seductive social businesses ranges from more design-focused campaigns to sunglass…

The Heat’s title-clinching game Thursday night attracted 26.3 million viewers, the second most to watch an N.B.A. game on ABC.

(TrendHunter.com) Take the skateboards away from the models and the skater influence may seem like a bit of the stretch, nevertheless, it is undeniable that the M Missoni Resort 2014 collection has a sporty feel to it….

Jeep is reviving the Cherokee nameplate at a time when ethnic, racial and gender labeling has been largely erased from sports teams and products.

Whether you’re a diehard fan or a bandwagon one, Nike’s just made it easier for you to personally congratulate basketball player LeBron James after the Miami Heat’s game 7 win over the San Antonio Spurs last night.

This 1-minute Wieden + Kennedy spot shows an old-school answering machine where friends and fans have left the now two-time NBA champion a message. Spike Lee, Warren Buffet, Dr. Dre and Duke University’s legendary Coach K are just some of the voices heard applauding his back to back victory. The online video was supported with social efforts, including instagram videos from their @Nike and @NikeBasketball accounts.

The brand and agency go on to provide a working number. Just dial (305) 757-226, record your voicemail and listen to a chipper female voice say “Thank you. LeBron will see you next season. Goodbye!”

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Des dinosaures tout d’or peints envahissent les vitrines Louis Vuitton des Champs-Elysées pour présenter les sacs et la pré-collection automne-hiver de la marque. De superbes vitrines très expressives qui s’inspirent du Muséum d’Histoire Naturelle de Paris. Plus de détails dans la suite de l’article.

It seems like half the ad business was in Cannes this week. What were they doing? Well, quite a bit of poolside lounging, head bobbing and dancing like they at least think no one’s watching.

Got a great Vine (or even Instagram) video from Cannes? Let us know and we’ll post it.

Poolside

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