Chevrolet will return to advertise on ABC’s annual Academy Awards telecast next year after a 5-year absence. But the General Motors division’s return to the Oscars will come with a twist, said Paul Edwards, GM’s executive director of global marketing strategy.
Chevrolet will work with the MOFILM creative community to invite aspiring filmmakers to create their own 30- and 60-second-car stories. The global ad contest will be judged by a panel that includes director Spike Lee, producer Jon Landau, Chevrolet Chief Marketing Officer Tim Mahoney and Commonwealth Chief Creative Officer Linus Karlsson.
They’ll offer contestants tips and advice, then choose the winning commercial,l which is expected air alongside regular Chevy TV spots during the Academy Awards telecast on March 2, 2014. The automaker is expected to discuss the Oscar ad contest during a panel on crowdsourcing at the Cannes Lions advertising festival Wednesday
Focus sur les clichés du photographe autrichien Matthias Paul Hempt nous font entrer dans un monde à l’atmosphère légère et diffuse, dont les couleurs semblent parfois irréelles. Une très belle série de photographies à découvrir en images dans la galerie et dans la suite de l’article.
(TrendHunter.com) Empowering women through fashion is a fantastic way to encourage females around the globe to be more confident and strong, and these sassy female photoshoots are some great examples of models…
Say what you want about Domino's (it's an abomination unto the Lord), but it has one of the better branded Pinterest projects I've seen in a while—Second Hand Logos. Since Domino's recently redesigned its logo, Crispin Porter + Bogusky got to thinking about what happens to a company's old signage, clothing, store materials, etc. So, the agency commissioned 10 artists to make stuff with old Domino's employee shirts, pizza boxes and other company ephemera. Lots of it is for sale, and Domino's is being gracious enough not to demand a cut of the artists' sales, which is pretty cool of the company. More of the work will roll out in the coming days. Doesn't make this any less accurate, but this is a good example of effective consumer outreach.
My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The company speaks clearly and with great confidence, however, in "Making a Difference One App at a Time," a 10-minute film by TBWA\Media Arts Lab that focuses on how third-party iOS apps can profoundly change people's lives.
Now, I initially assumed that such aspirational advertising, especially in a long-form outing, would veer into mawkish, tear-jerk territory. I was mistaken. The muted, documentary-style approach strikes the perfect tone, and "Making a Difference" says a whole lot without ever getting overly sentimental or offering pie-in-the-sky promises about making the world a better place.
"Making a Difference" both tells us why Apple's products are great and shows us that they are, introducing viewers to a range of people who use or develop vastly different apps that run on iPhones and iPads. We meet a nurse who uses the technology to make diagnoses in remote, rural areas of Kenya; an Olympic medal-winning amputee rower who programs her prosthetic legs; a Native American woman striving to keep the Cherokee language alive; and, most poignantly, a non-verbal youngster who finds his virtual voice and now talks to his family and friends via iPad every day.
In a way, these are small, intimate stories that gain considerable power (and a truly universal vibe) when woven together. Yet, the piece as a whole never feels forced or overblown. There's a cool, almost detached aspect to "Making a Difference"—achieved with lingering Steadicam shots, fluid editing and an elusive ambient soundtrack—that's analogous to Jonathan Ive's Apple product designs. His vision, at its best, is gorgeous yet restrained, evocative and efficient with all elements in harmony, and the same can be said for this film. It has great form but also function, with viewers learning quite a bit about iOS apps and feeling like we're part of the conversation.
Intriguingly, all four stories are ultimately about enabling and facilitating various types of communications. The apps—and, by extension, the Apple products they run on—are convincingly cast as high-tech translators. Working together, humans and machines create a new language of hope, change and deeper understanding.
While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory´s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity.
I feel fantastic. I’m falling apart.
The signs are there if you read them. Help us save a life before it’s too late. Call 1800-2214444.
Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.
Life is great. I hate myself.
The signs are there if you read them. Help us save a life before it’s too late. Call 1800-2214444.
Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.
I’m fine. Save me.
The signs are there if you read them. Help us save a life before it’s too late. Call 1800-2214444.
Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.
(TrendHunter.com) The Jalouse ‘Venice Beach’ editorial shows that sporty can be sexy, especially when it involves revealing swimwear pieces. Shot on location on the sandy shores of California, the…
(TrendHunter.com) Not satisfied with the way reality presents itself, artist Bernardita Aris takes things into her own hands and chops up images to create altogether new landscapes.
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