Here’s What Facebook Was Hoping You Didn’t Hear About Its Latest Privacy Scandal
Posted in: UncategorizedAh, Friday. Remember Friday? It seems like a million years ago, especially after a long summer weekend.
If you were paying close attention at 7:50 p.m. Eastern time Friday (4:50 p.m. Pacific time), you may have seen Facebook announce in a blog post that it had fixed a bug that had been exposing the personal contact information of more than six million users.
The post begins:
3D Printed Eames
Posted in: UncategorizedLe designer Kevin Spencer revisite le célèbre fauteuil de Charles Eames façon miniature. Réalisé en impression couleur 3D et à une échelle de 1/20, le résultat est impressionnant de détails. Un projet vraiment saisissant à découvrir en images et en détails dans la suite.
Channel4: Meet the superhumans
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Advertising Agency: 4creative London, UK
Creative Director / Art Director: Tom Tagholm
Agency Producers / Producers: Gwilym Gwillim, Rory Fry
Director: Tom Tagholm
Editor: Tim Hardy / Stitch
Sound Studio: Envy
Sound Design/Arrangement: Rich Martin / Envy
Post Production: Moving Picture Company
Cameraman: Luke Scott
Music: Public Enemy – Harder Than You Think
Account Manager: Olivia Browne
Production Designer: Will Htay
VFX producer: Tim Phillips
VFX Supervisor: Michael Gregory
Cinematographer / Director Of Photography: Luke Scott
Editing Company: Stitch
Production Manager: Simon Maniora
Exec Producer: Shananne Lane
VFX Producer: Tim Phillips
Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)
Posted in: UncategorizedMass customization. Affordable luxury. Digital disruption.
Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU).
I don’t know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot.
According to Entrepreneur, Silvercar’s iOS and Android apps lead customers through the entire rental process, including unlocking the vehicle for them and automatically syncing satellite radio preferences and phone contacts. Dropping off the car is equally simple; the Audi automatically logs mileage, tolls and fuel used.
Luke Schneider, the company’s CEO says, “Regardless of the city you’re in, you get into your car and your preferences–climate control, radio and seat-positioning settings, itinerary destinations, even favorite restaurants–are already programmed in.”
The post Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded) appeared first on AdPulp.
Sony Shows Off New 4K Ultra HD TV
Posted in: UncategorizedTo be fully experienced, this spot has to be watched at your nearest Sony Store or Magnolia Home Theater at Best Buy. That’s because it’s made specially for the 4K Ultra HD TV it advertises, which raises definition to four times that of a standard HD TV.
The ad still looks pretty on YouTube, with its New Zealand ocean setting, bright blue bird, and red-dressed woman. And it doesn’t hurt that filmmaker Garth Davis (a commercial director himself) narrates it all in his soothing Australian accent.
In addition to showcasing new HD technology, the ad features the largest asset ever made for TV: a random looming spaceship, created by VFX company MPC. Pretty sure Sony agreed to it just because they could.
“This is part of our Visionaries campaign for Sony,” 180LA creative director Dave Horton says. “The idea is to bring together two industry leaders to collaborate on a creation that brings Sony’s technology to life.” In this case, Garth Davis worked with Oscar-winning cinematographer Claudio Miranda (Life of Pi). I look forward to seeing who’s next. I watch almost nothing on TV, but this technology is tempting.
Credits after the jump
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Pam El Departs State Farm
Posted in: UncategorizedPam El has left State Farm after an 11-year run, including most recently serving as marketing VP. She has been replaced by Leif Roll, a 14-year veteran of the company’s marketing department, a spokeswoman confirmed.
Ms. El led the Bloomington, Ill.-based company through a branding makeover as the nation’s largest auto insurer fought off big-spending competitors such as Geico, Progressive and Allstate. She led the marketer’s first logo redesign in 60 years, while overseeing humor-filled ad campaigns in a move to keep the company relevant with younger consumers.
Last year Ad Age named Ms. El as one of the 100 most influential women in advertising, joining a list of other female power players, pioneers and innovators. State Farm ranks as the nation’s 55th-largest advertiser at $775.8 million in U.S. spending, according to the latest ranking from the Ad Age Data Center.
Dove: Camera shy
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather, London, UK
Chief Creative Officer / Executive Creative Director: Gerry Human
Creative Director: Christine Jones
Copywriter: Tom Smith
Art Director: Darren Urquhart
Agency Producer: Simon Stewart
Account Supervisor: Stephane Orhan
Advertiser’s Supervisor: Fernando Machado
Producer: Dave Knox
Director / Cameraman / Cinematographer: Everynone
Editor: Sam Gunn
Post Production: Finish Post
Music: Rose Murphy / Peek A Boo
Editing Company: Whitehouse Post
Production Company: Epoch
Overburdened marketers increasingly dependent on agencies, claims study
Posted in: UncategorizedHalf of UK marketers admit to being dependent on third-party agencies after years of budget cuts coupled with an explosion in the number of media channels, according to a new report.
Southern Comfort: Beach
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The “Whatever’s Comfortable” campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In “Beach”, we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors / Creative Directors: Ian Reichenthal, Scott Vitrone
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Agency Producers: Lora Schulson, Alison Hill
Account Supervisor: Karla Stewart
Producer: Holly Vega
Director: Tim Godsall
Editor: Gavin Cutler
Post Production: Sasha Hirschfeld
Music: Odetta / Hit Or Miss
Planners: Stuart Smith, Marshall Ball, Ben Alter
Director Of Photography: Edu Grau
Editing Company: Mackenzie Cutler
Director of Business Affairs: Sara Jagielski
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Assistant: Ryan Steele
Miami Dolphins Cheeleaders Do “22” And Other Post-Cannes News
Posted in: UncategorizedOK so it’s time to put the “seriousness” of Cannes Lions behind us and get back to what’s “truly important” in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen’s “Call Me Maybe” — much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift’s “22” while cavorting in bikinis and cheerleading garb.
The “Call Me Maybe” video promoted the team’s calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.
In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is — wait for it — now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in “flight mode,” mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.
Braincast Especial #3: Cannes Lions 2013
Posted in: UncategorizedCarlos Merigo conta, diretamente de Cannes, como foram os últimos dias do festival.
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Firework Series
Posted in: UncategorizedAprès un voyage au Mexique en mars 2013, le photographe Thomas Prior a pu immortaliser avec de superbes images une fête annuelle à Tultepec durant laquelle les citoyens se battent et s’amusent avec des petards et feux d’artifices. Un rendu impressionnant à découvrir dans la suite de l’article.
Reyka, RT+P Drink to Sunshine
Posted in: UncategorizedOn June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.
Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.
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Lexus Makes Big ‘Move’ to Regain Crown
Posted in: UncategorizedForget about perfection. These days Lexus is locked in a relentless pursuit of BMW and Mercedes-Benz to win back its crown as the top U.S. seller of luxury cars.
Due to months-long production delays caused by the Japanese earthquake and tsunami of 2011, Lexus lost its luxury-sales title after an 11-year run, from 2000 to 2010. Toyota’s luxury division fell to No. 3 behind BMW and Mercedes in 2011-2012.
Lexus is pushing to regain some forward momentum this summer with the launch of its 2014 IS model. To win the younger luxury-car buyers who prefer its German rivals, Lexus is using more aggressive ads from agency Team One. “You can choose to blend in. Or you can choose to blend out,” says one TV spot for the all-new 2014 IS. “It’s your move.”
Hollywood Underbelly Series – Watch Showtime’s ‘Ray Donovan’ Now on YouTube (SPONSORED) (VIDEO)
Posted in: Uncategorized‘Mad Men’ Finale Recap: Goodbye to All That
Posted in: UncategorizedIn November 1968, the Hershey Foods Corp. announced that it would be talking to a "pre-screened" list of agencies about taking on its advertising business. Hershey was not just looking for a new agency but, despite the late date, its first in the United States. Called "the country’s most famous advertising holdout" by The New York Times, the candy bar maker had leaned hard on the late Milton Hershey’s dictum that the best advertising was a quality product. Mass media changed that, however, and the company ended up hiring Ogilvy & Mather and becoming the major advertiser we know today.
Now, we don’t know this next part for a fact, but it’s safe to say that when Hershey’s marketing men made the rounds on the real Madison Ave. they didn’t hear the old A-Hershey-Bar-Was-the-Highlight-Of-My-Orphaned-Childhood-Among-the-Whores pitch. Nope, nobody does it quite like Don Draper, for whom the truth is as destructive as his lies.
Don’s pitches are typically full of nostalgia and slick nonsense, but the sixth season of "Mad Men" was bookended by a pair of brutally honest moments with unsuspecting clients. In the premiere, Don unsettled the Royal Hawaiian Hotel with what was essentially an ad for death. In the season finale, Don pivots from some schmaltzy idea of what a candy bar meant to his — entirely imagined — happy childhood to what we might now call a moment of radical transparency. The movement from death to brutal truth is good; it’s just the context we might question. You know, in front of a prospective client and some pissed-off partners. That context.
Yurikamome Hyper Drive
Posted in: UncategorizedLe réalisateur japonais Darwinfish105 a imaginé cette impressionnante et hypnotique vidéo prise à bord de Yurikamome, la ligne de train entièrement automatisée de Tokyo. Utilisant différents effets de miroirs avec Adobe Premiere, cette superbe vidéo intitulée «Yurikamome Hyper Drive» est à découvrir dans l’article.