Composée de plus de 17 000 bouteilles de Coca-Cola en plastique, le « Cola-Bow » est une installation publique réalisée par Penda et présentée dans le cadre de la Student Beijing Design Exhibition en Chine. Une création inspirée par la vague du logo de la célèbre marque à découvrir en images dans la suite.
The management consultant Peter Drucker once wrote, “Because the purpose of business is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” This would be a surprise to most Japanese CEOs. They would replace the word “marketing” with “engineering” and “manufacturing.”
During my 31 years in Japan as an advertising executive and marketing consultant, I have seen many businesspeople acknowledge that Japanese companies do not understand marketing. As a result, marketing does not have a core function in the Japanese business model.But unless Japanese companies urgently embrace marketing they risk becoming (even) less competitive in the global marketplace.
There are three reasons Japanese companies struggle with marketing:
A Konstruktor, novo produto da Lomography, é um kit completo com peças de plástico e lentes variadas que, para resultar em uma SLR analógica 35mm completamente funcional, você mesmo deve montar.
Suas partes vem presas a uma grade de plástico, bastando destacar para começar. Como visto no vídeo abaixo, a construção da câmera – das pequenas partes que permitem o seu funcionamento, aos detalhes de design customizáveis para o seu exterior – leva cerca de 15 minutos.
O processo de montagem cria uma importância ao redor do consumidor, tornando um produto dependente de suas próprias mãos para existir. Aprendizagem, participação e orgulho são alguns dos sentimentos consequentes de ver uma máquina fotográfica constrúida por você mesmo, leigo no assunto.
Ao inventar uma experiência ao redor do produto, a Lomo eleva o nível de satisfação de seus fãs. Uma oportunidade vinda de boas observações ao seu público fiel, que por si só já experimentava integrar às câmeras da marca diferentes materiais e formas de usá-las, permitindo resultados únicos obtidos com uma máquina extremamente pessoal.
Um máquina que fotografa nada menos que a própria visão de seu “criador”.
Did you know that Cap’n Crunch has his own digital late-night talk show? Because I didn’t. You don’t even need to watch it to know that he’s better than Jay Leno. The latest episode of The Cap’n Crunch Show addressed a recent uniform controversy about whether or not the Cap’n is indeed a captain. (At this point, you’re wondering what’s going on. You aren’t alone). But the “controversy” has been getting play from Stephen Colbert, Jimmy Fallon, Conan O’Brien, and Leno, so Brooklyn-based shop Huge has been behind the latest self-deprecating content from everyone’s favorite cereal captain. The above clip runs about a minute and reveals the ultimate secret: Cap’n’s eyebrows are actually attached to his hat, not his head. It’s good-natured and self-aware, things that are hard to find most days.
If you happen to be interested, the next episode of The Cap’n Crunch Show airs July 9 at 11:30 p.m.
British light artist Bruce Munro has turned a piece of the Wiltshire countryside in England into a giant Lite Brite breast. Dubbed the "Beacon on the Hill," the installation is actually a dome made of thousands of plastic bottles that Munro illuminated with pink and blue fiber optics. Munro's intentions were good—the installation supports the Cancerkin charity and has gotten a lot of sponsors—but he's still being criticized for insensitivity, and his beacon has been called "poorly thought out [and] unresearched." I wouldn't go that far, but I will say that I'm not sure how much more awareness-raising breast cancer needs. But for Munro, it was also a personal project. "This hill and surrounding countryside has long been my 'canvas,' " he said last year. "I lost a dear friend very young to breast cancer. By illuminating the night sky for a brief moment, I hope to send the message 'You are not alone.' "
Hoje em dia é possível fazer quase que de tudo utilizando ferramentas e plataformas digitais. É por isso mesmo que meios mais tradicionais, como o impresso, por exemplo, precisam fazer mágica, malabarismos e até acrobacias para chamar a atenção do público. Literalmente, no caso desta propaganda da Y&R de Dubai para a Abu Dhabi Air Expo.
A programação do evento incluía demonstrações de acrobacias aéreas, mas como despertar nas pessoas o desejo de assistir a uma apresentação que acontece em 3D utilizando uma mídia 2D? Cortando, dobrando, torcendo e curvando o papel e deixando que a imaginação do público fizesse o resto. Incrível.
Só para registrar, a campanha ganhou um leão de prata em Cannes 2013.
The changes are piling up at CNN, where President Jeff Zucker is trying to make CNN a must-watch even when the news is slow. Ad Age is keeping a running tally of the shifts. Most recently, the company said it is bringing back “Crossfire.”
Nielsen is preparing to offer combined TV and online advertising measurements in the UK for the first time, with the launch of beta trials by brands and agencies for its Nielsen Cross-Platform Campaign Ratings service.
High school would've been so much more bearable if we'd had a tipsy teacher spouting U.S. history, pausing during key Watergate moments not for dramatic effect but just long enough to puke. Who wouldn't ace that part of the test? Comedy Central is doing its part to make up for those slept-through second periods. The cable channel has nabbed a popular Web series, as it's done successfully in the past, for one of its new summer offerings called Drunk History, which is combination re-enactment, cult celebrity fest and kegger. Stars like Adam Scott, Aubrey Plaza, Bob Odenkirk, Fred Willard, Stephen Merchant and Jack Black will take part in loopy re-enactments of the Scopes monkey trial, the Battle of the Alamo, the Haymarket riot and other seminal historical events. They aren't really shitfaced, but the show's narrators are (for the sake of argument, that is). Advertising for the series, launching July 9, is appropriately booze-soaked. Suds float up to cover dynamic online banner ads, like cold draft being drawn from a tap, and famous politicians flash bottles of hooch instead of peace signs. Lingering question: How in the world did George Washington ever make it across the Delaware with all that beer? Our 11th-grade class left out all the good stuff.
In Doner’s new spot for the 2014 Fiat 500L, colonial Americans are invaded by a group of red Fiat-driving Italians. To prepare, the American women strip off their bonnets and hoop skirts, revealing cleavage and cocktail dresses. A pub sign is replaced by “Club,” and teacups are shattered to make room for steaming espresso.
Sure, if the Italians invaded instead of the British, we might be less straight-laced when it comes to sex. Our government might engage in fistfights instead of filibusters. But the glamorization of Italy seems to me a boring cliche, an unfounded American fantasy that feeds itself. Because of American media, I expected to see beautiful women and smell-wafting pizza in Rome, but the actual trash-filled streets and knock-off style was less than alluring. The whole thing felt like a self-imposed tourist trap.
Like men in speedos on panoramic beaches, Fiat’s ad is slightly amusing, but I wish it had moved past our traditional perceptions of Italian “fun.” After all, it’s not hard to crack a joke at the expense of Berlusconi and his Bunga Bungas.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.