Fusca é transformado em esfera perfeita por artista na Art Basel Hong Kong

Este ano, Hong Kong sediou pela primeira vez uma edição da famosa feira de arte Art Basel, colocando a Ásia e seus artistas contemporâneos no centro do mapa da arte internacional.

Um dos artistas de maior repercursão foi Ichwan Noor, escultor de Jakatara chamado de “the maker”, que teve como obra exposta uma escultura do carro VW Beetle, modelo de 1953, transformado em uma esfera perfeita em grande escala – a Beetle Sphere.

“Ter um carro é como ter uma identidade mágica.” – Ichwan Noor

A escultura representa a interação entre humanos e seus objetos. Ao combinar técnicas de manipulação e substituição, a forma esférica – a base de todas as formas – é a distorção da realidade que permite novas interpretações sobre o carro, já que a percepção do observador acaba por imaginar inúmeros novos significados.

O carro, ao ser pressionado para voltar ao início de todas as formas – a esfera – emite movimento, dinamismo, flexibilidade e agilidade. Ironicamente, são conceitos abraçados pelos fabricantes e pelos consumidores hoje em dia, determinando o sucesso e a qualidade de um carro.

As obras de Ichwan Noor revelam sua convicção de que “colocar a mão na massa” é a parte mais importante de todo o processo criativo.

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Ichwan Noor nasceu em 1963 e formou-se no Indonesian Art Institute, em Yogyakarta. Ele trabalha com uma enorme variedade de técnicas para criar esculturas tridimensionais e em grande escala.

Em obras anteriores, Noor já transformou outros carros em formato de cubo e também os desmontou e pendurou todas as peças suspensas em uma instalação, refletindo e negando as barreiras entre realidade e representação, objeto e ser humano, criação e consumo.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Recovering the Classics: Ajude a recriar capas de livros clássicos

Setenta anos depois que um escritor morre, sua obra cai em domínio público, podendo ser distribuída gratuitamente para as próximas gerações. É por isso que muitos dos clássicos disponíveis para leitura digital são baixados de graça.

Porém, enquanto as palavras foram preservadas, esses ebooks são apenas arquivos de texto, sem artes e capas que traduzem a eternidade da obra.

“Ao darmos um visual para estas obras, compatível com as novas tecnologias e as novas gerações, esperamos que mais pessoas se apaixonem pelos clássicos.” – Max Slavkin, Creative Action Network

Recovering the Classics é um projeto conjunto realizado por Creative Action Network, DailyLit e Harvard Bookstore, com o objetivo de atrair designers e ilustradores para criarem novas capas para as 50 maiores obras literárias em domínio público.

Tecnicamente, as capas entrarão para domínio público também, podendo ser baixadas junto aos ebooks, que custarão $3 cada. Além disso, com a ajuda da Harvard Bookstore, as capas também serão impressas com os livros, vendidos por $15 cada, com o lucro dividido entre os organizadores do projeto e o criador da capa escolhida.

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Com certeza, uma nova e bonita capa – unida à força social da criação colaborativa – pode ajudar a revigorar a identidade de um livro antigo.

Para contribuir, confira as especificações de criação e envio da arte aqui.

Brainstorm9Post originalmente publicado no Brainstorm #9
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How Red Bull Quietly Took Over NYC for Its Red Bull Music Academy Event

There's nothing subtle about Red Bull the drink—it gives you wings, after all—but Red Bull the marketer decided to keep its messaging low-key around a recent New York entertainment/pop-culture event. Title sponsorship aside, the brand promoted its two-week Red Bull Music Academy mostly with logo-free wallscapes, subway and outdoor ads, wild postings, website takeovers and a free, daily, non-advertorial, 80,000-circulation newspaper. (Sample story: "Celluloid Heroes: New York Cinema and Its Soundtracks.") The omnipresent, art-heavy campaign, from Brooklyn-based ad agency Doubleday & Cartwright, pointed local music fans to the academy's collaborations, performances, workshops and labs, using spokesman Questlove as a focal point. (See some of the work in progress in the video below.) Attendance was reportedly strong, propping up the idea of content marketing as a way to speak to hard-to-corral hipsters and young music lovers.

    

Young Director Award: Girlfriend

The fact that it impresses your girlfriend does not impress other girls.
Be judged by the pros. Submit your film for the Young Director Award.

Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriter: Vilius Gostevicius
Digital Artist: Adomas Jazdauskas
Illustrator: Ruta Kiskyte
Production: Ciklopas
Published: April 2013

Young Director Award: Friends

Your friend’s likes will take you straight to the red carpet. To vacuum it.
Be judged by the pros. Submit your film for the Young Director Award.

Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriter: Vilius Gostevicius
Digital Artist: Adomas Jazdauskas
Illustrator: Ruta Kiskyte
Production: Ciklopas
Published: April 2013

Young Director Award: Mother

Of course your mother’s opinion is everything. If her maiden name is Coppola.
Be judged by the pros. Submit your film for the Young Director Award.

Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriter: Vilius Gostevicius
Digital Artist: Adomas Jazdauskas
Illustrator: Ruta Kiskyte
Production: Ciklopas
Published: April 2013

Why Does Mobile Advertising Stink? Let Harrison Greenbaum Show You

Mobile advertising stinks? Whoa, hold the phone, that never occurred to me before! Solve Media picks an easy though apt target to skewer in this video starring comedian Harrison Greenbaum, who riffs about annoying banner ads ("I'm trying to just live my life, and you're throwing signs in my face") and complains that mobile screens are too small for people to interact with such messages ("Who has fingers that tiny? I feel bad for that man"). You're invited to tweet your stories of bad mobile advertising using the hashtag #MobileAds. Greenbaum works hard to amuse, and mostly succeeds, much like Police Academy sound-effects guy Michael Winslow, who, in Solve's previous promo, read aloud from a children's book about the negative impact of bots' bogus clicks on Internet advertising. These clips are fine in and of themselves, but I'm not sold on Solve's proposed solution. The company wants to replace banners and Captcha boxes (where you have to reproduce often illegible words and symbols to access content) with text ads that prompt you to type in taglines instead. Sure, Captchas and banners suck, but being forced to robotically type "I'm lovin' it" seems a tad dehumanizing, and this approach just boils down to throwing a different kind of sign in my face. I don't think they've solved the problem yet.

    

Amnesty International: 50 Years Anniversary Poster

Advertising Agency: Sunrise, Copenhagen, Denmark
Creative Director / Art Director: Janus Kortermann Jauch
Published: February 2012

Philips Body groomer: Before & After

Designed for men. Appreciated by women. Philips body groomer is designed to provide the most comfortable trimming, so your skin feels and looks great.

Advertising Agency: Ogilvy&Mather, Moscow, Russia
Executive Creative Director: Robin Weeks
Art Director: Nedda Al-Madani
Copywriter: Alexandra Polyakova
Published: April 2013

Lego recruits Bacardi marketer Rebecca Snell to top UK role

Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing.

Cesar: Love them back

Creative Agency: AMV BBDO, UK
Copywriter: Diccon Driver
Art Director: Alan Wilson
Creative Director: Mark Fairbanks
Agency Planner: Louise Nolder
Agency Account: Oliver Clark, Kate Govier
TV Producer: Lou Richardson
Media Agency: ZenithOptimedia
Media Planners: Emma Martin, Sarah Arnold
Production Company: Rattling Stick
Director: Andy McLeod
Production Co. Producer: Kirsty Dye
Post-production Company: Big Buoy
Audio Post-production: Wave

Trinity Mirror confirms Douglas and Howell to lead Sunday Brands

Trinity Mirror has confirmed the appointment of Sue Douglas as publishing director and Rupert Howell as chairman of its new Sunday Brands division.

Amazon’s Ad Revenue Crossed $609 Million in 2012


Amazon has spent the past six years parlaying its users’ product browsing and purchase data into an advertising business that many consider having the potential to rival Google, Facebook and Yahoo for brands’ digital dollars. Amazon has kept the shades drawn on how ads contribute to the e-commerce company’s bottom line, but research firm eMarketer has a compiled a peek.

Amazon’s global advertising revenue rose by 45.5% last year to top $609.9 million, according to estimates released on Tuesday. EMarketer said ads tied to Amazon.com search results make up the majority of its ad revenue with display ads running on Amazon-owned sites like IMDb.com and Zappos.com contributing a substantial remainder.

“They have built a business that’s growing relatively quickly compared to the overall market and, should that growth continue on the same trajectory, Amazon stands to be a regular player in the budgets of many major marketers,” said eMarketer’s VP-communications Clark Fredricksen.

Continue reading at AdAge.com

Heineken appoints Fabric for social media work

Heineken has appointed Fabric to build its brand presence in social media channels, including Facebook and Twitter, following a three-way pitch.

Diary – Kenton Cool flies the Oystercatchers flag at Everest summit

Britain’s most celebrated mountaineer, Kenton Cool, set a new world record when he became the first man to ascend Mount Everest and two adjoining summits in one continuous climb.

Telegraph partners with Halifax for first Google Currents campaign

Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition.

Vibrant Bulb Bursting Captures – This Vibrant Series by Jon Smith Features Broken Bulbs (GALLERY)

(TrendHunter.com) This funky photography series by artist Jon Smith features broken lightbulbs and vibrant colors. Smith fills these lightbulbs with various different objects, like sprinkles and plush toys, then…

Breakfast Makes A New, Beautiful Thing: ‘Points,’ the Sign of the Future

Take one trip to Penn Station and you will realize the importance of smart signage. Maybe it’s just the overpowering stale-Starbucks stench in that underground space that causes confusion, but surely, if it featured more well-placed arrows, we would feel less like salmon swimming desperately upstream.

Not only are they semi-non-existent, but it seems ridiculous that our signs are still stagnant. Thankfully, finally, Breakfast NY has come up with a solution. Points, “the most advanced sign on earth,” is digital and dynamic, changing direction and display depending on pre-programmed or social data. At an event like Coachella music festival, Points could indicate imminent shows. On a street corner in DUMBO, Brooklyn, Points would give tourists direction to Foursquare-recommended coffee, boutique shopping, and the soonest subway.

continued…

New Career Opportunities Daily: The best jobs in media.

Liberty Global elevates Dana Strong into COO role at Virgin Media

Dana Strong has been named as the chief operating officer of Virgin Media, following its completed £15bn acquisition by Liberty Global.

Benoit Jammes revive a arte das fitas cassetes

“Fazer uma boa compilação em fita é uma arte muito sutil. Muitos “faça” e “não faça”. Antes de mais nada, você está usando a poesia de outra pessoa para expressar como você se sente. Isso é algo delicado”.

A frase acima de Rob Gordon, o dono de uma loja de discos e aficionado por música personagem do livro/filme Alta Fidelidade, de Nick Hornby. E, realmente, gravar uma fita para alguém costumava ser uma arte, que meio que acabou esquecida no tempo. Foi ao encontrar algumas caixas de fita em casa, que o designer gráfico francês Benoit Jammes resolveu dar mais uma chance para que as fitas cassetes pudessem voltar a ser arte na série [o-o].

E se antes esta arte era expressa via áudio, agora ela é visual. Todas as obras deste projeto foram feitas com peças de fitas cassete, que foram cortadas, esculpidas e pintadas de acordo com a proposta do artista.

É interessante perceber que os trabalhos – que podem ser tanto vistos no site de Benoit como no Flickr – fazem constantes alusões a personagens dos anos 1980/1990, mas também à vida x morte. Segundo o próprio artista, isso aconteceu porque ele tinha em mente o conceito de “segunda chance” na vida, o que ele acredita que conseguiu oferecer às fitas.

É um trabalho divertido, pop ao extremo, que consegue conservar a inocência daquela época. Simples assim.

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