100 High-End Supercars – From Sleek Supersonic Sports Cars to Gold-Plated Luxury Cars (TOPLIST)
Posted in: UncategorizedChariot India by JWT
Posted in: UncategorizedAdvertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriters: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
The post Chariot India by JWT appeared first on desicreative.
Anti-Surveillance Activist Is at Center of New Leak
Posted in: UncategorizedFacebook Says It Will Simplify Options for Advertisers
Posted in: Uncategorized80 Creative DIY Toys – From DIY Mini Tree Houses to Adorable Timber Toys (TOPLIST)
Posted in: UncategorizedN.S.A. Said to Gather Users’ Online Data
Posted in: UncategorizedA National Security Agency program took e-mails and other information from companies that included Google, Apple and Facebook, according to documents that emerged on Thursday. A government official said the program targeted only foreigners abroad.
30 High-Tech Jewelry Pieces – From Light-Up Engagement Rings to Wearable Memory Sticks (TOPLIST)
Posted in: UncategorizedAdvertising: Nonprofit Group to Help For-Profit Marketers Reach Youth
Posted in: UncategorizedTearable Takeout Sacks – The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying (GALLERY)
Posted in: UncategorizedFacebook Drops ‘Sponsored Stories’ As It Pares Down Ad Formats
Posted in: UncategorizedFacebook announced today that it’s reducing the number of available ad products from 27 to less than half that amount over the next six months.
While the “streamlining” was characterized as a work in progress, one thing that’s on the chopping block is “sponsored stories” as a standalone product. Introduced in 2011 and once the core of Facebook’s strategy to promote its ads product as uniquely social, sponsored stories contain a social layer and inform users if their friends have engaged with a brand on the platform (by liking or commenting on one of its posts, for example.)
There are currently 13 different types of sponsored stories (including one that delivers context about friends who have played with a game.) By the end of the third quarter or the beginning of the fourth, Facebook intends to direct advertisers to buy one ad format that will include the richest social context available. (And in the event that no social context is available — meaning a user’s friends haven’t engaged with the brand — a more stripped-down news-feed ad with just a picture and text would appear, for example.)
AMIA: The Bread of Memory
Posted in: UncategorizedThe Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Director: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Director: Patricio Elfi, Juan Pablo Carrizo
Copywriter: Lucas Antunes, Tomas Gianelli
Art Director: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producer: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música
Client Responsable: Gabriel Scherman, Javier Basevich, Silvina Roisman
Mitsubishi Pajero Full: Polo, Amazonas
Posted in: UncategorizedBillboard: The End of the Silent Magazine
Posted in: UncategorizedThe first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard. Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless. The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch. After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.
Advertising Agency: Ogilvy & Mather, Brazil
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban