Space-Saving Floating Escritoires – The Ledge by Urbancase Features No Legs and an Organized Design (GALLERY)

(TrendHunter.com) Keeping things neat around the home office is effortless with The Ledge by Urbancase desk, which removes the standard legs of a traditional workspace to effortlessly free up space.

The Ledge by…

Deconstructed Disco Ball Lighting – Facetada by AndreuCarulla Studio is Geometrically Reflective (GALLERY)

(TrendHunter.com) Facetada by AndreuCarulla Studio, a design firm based in Banyoles, Spain, is a hanging light fixture that looks as though it is a deconstructed disco ball. The glittering geometric exterior reflects…

Greyscale Glamazon Editorials – The OOB Magazine ‘Black Fire’ Photoshoot Stars Stella Vaudran (GALLERY)

(TrendHunter.com) The OOB Magazine ‘Black Fire’ editorial is the definition of fierce. As though channeling the essence of Jamaican cult figure Grace Jones crossed with a dash of Diana Ross, model Stella…

100 High-End Supercars – From Sleek Supersonic Sports Cars to Gold-Plated Luxury Cars (TOPLIST)

(TrendHunter.com) While most likely unaffordable for most of the population, these high-end supercars are the epitome of the most luxurious and sophisticated types of automobiles in the world.

The fascination…

Chariot India by JWT

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriters: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh

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Anti-Surveillance Activist Is at Center of New Leak

Glenn Greenwald, a blogger who opposes government surveillance and has supported whistle-blowers, has published a top-secret order on the monitoring of phone logs.

    

Facebook Says It Will Simplify Options for Advertisers

The social network said it would overhaul the way it sells ads, and eliminate about half of the existing styles, to simplify the process for marketers.

    

Femininized Menswear Fashion – The Oki-ni Styled by Ruben Moreira Editorial Stars Joe Brotherton (GALLERY)

(TrendHunter.com) There is a femininity to the menswear looks featured throughout the Oki-ni Styled by Ruben Moreira online editorial that is quite forward-thinking. What arguably started with pink shirts has…

80 Creative DIY Toys – From DIY Mini Tree Houses to Adorable Timber Toys (TOPLIST)

(TrendHunter.com) While parents often try to provide their children with everything they want and desire, buying certain luxury items such as toys can be expensive, but these inventive DIY toys will help provide kids…

N.S.A. Said to Gather Users’ Online Data

A National Security Agency program took e-mails and other information from companies that included Google, Apple and Facebook, according to documents that emerged on Thursday. A government official said the program targeted only foreigners abroad.

    

Ethnic Glamor Editorials – The Colour Me! Beauty Scene Exclusive by Kate Strucka is Eccentric (GALLERY)

(TrendHunter.com) The ‘Color Me!’ Beauty Scene exclusive is captured by the lens of photographer Kate Strucka. This striking image series features beauty looks by makeup artist Ewa Grzelakowska-Kostoglu…

30 High-Tech Jewelry Pieces – From Light-Up Engagement Rings to Wearable Memory Sticks (TOPLIST)

(TrendHunter.com) If you’re looking to infuse some technologically advanced features into your fashion accessories, then these high-tech jewelry pieces will definitely have you feeling chic and sophisticated…

Advertising: Nonprofit Group to Help For-Profit Marketers Reach Youth

A unit called TMI, as in “Too Much Information,” will offer services including research, strategy related to mobile devices and text messaging, social media and Web site production.

    

Sultry Seductive Photoshoots – The Jessica Magazine ‘Eyes On Me’ Editorial Follows a Femme Fatale (GALLERY)

(TrendHunter.com) The Jessica Magazine ‘Eyes On Me’ editorial is all about the art of seduction. While attitude goes a long way, the photoshoot shows that style has quite the impact as well, but not…

Tearable Takeout Sacks – The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying (GALLERY)

(TrendHunter.com) Driven by the desire to get back in touch with the traditional food packaging of the classic fish and chips dish New Zealand is renowned for, designer Casey Ng of Toil Drops created the Box Bag….

Facebook Drops ‘Sponsored Stories’ As It Pares Down Ad Formats


Facebook announced today that it’s reducing the number of available ad products from 27 to less than half that amount over the next six months.

While the “streamlining” was characterized as a work in progress, one thing that’s on the chopping block is “sponsored stories” as a standalone product. Introduced in 2011 and once the core of Facebook’s strategy to promote its ads product as uniquely social, sponsored stories contain a social layer and inform users if their friends have engaged with a brand on the platform (by liking or commenting on one of its posts, for example.)

There are currently 13 different types of sponsored stories (including one that delivers context about friends who have played with a game.) By the end of the third quarter or the beginning of the fourth, Facebook intends to direct advertisers to buy one ad format that will include the richest social context available. (And in the event that no social context is available — meaning a user’s friends haven’t engaged with the brand — a more stripped-down news-feed ad with just a picture and text would appear, for example.)

Continue reading at AdAge.com

AMIA: The Bread of Memory

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Director: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Director: Patricio Elfi, Juan Pablo Carrizo
Copywriter: Lucas Antunes, Tomas Gianelli
Art Director: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producer: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música
Client Responsable: Gabriel Scherman, Javier Basevich, Silvina Roisman

Mitsubishi Pajero Full: Polo, Amazonas

Agency: Africa, São Paulo, Brazil
Copywriter: Dudu Barcelos
Art Director: Marcio Kota, Fernando Lyra
Creative Director: Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Chief Creative Officer: Sergio Gordilho
Photography: Gustavo Zylbersztajn
Retouch: Imagem Boreal

Billboard: The End of the Silent Magazine

The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard. Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless. The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch. After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.

Advertising Agency: Ogilvy & Mather, Brazil
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban

New York Post Sued Over Boston Bombing Article

Two men say photographs and an article that made them look as if they were suspected in the Boston Marathon bombings inflicted emotional distress.