The hype around data ain’t all it’s cracked up to be, and believe it or not, that’s something that can be heard often from people who work in data-related fields.
Stewart Pratt, director of data and analytics at SapientNitro is one. Steeped in philosophy and economics, Mr. Pratt has unique theories on the world and data’s role in it, combining a dedication to humility with a practical recognition of what data can — and cannot — do.
“When I speak about the humility of the modern data scientist, I’m referring to receptivity to the limits and role of big data,” he said. “Big data can help us identify correlations we may have otherwise missed, but it isn’t well-suited for helping us to understand causality or meaning.”
This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the shape of an Orphea can's spray arc, which filled in as bugs got stuck in it. The visual effect of that little mosaic of suffering is quite unique, and now all of Milan's summer tourists will see and understand the potency of aerosol glue. And maybe Orphea, too. Agency: Publicis Italy. Via The Denver Egotist.
A series of Posters developed to promote the new Benfica Museum, featuring some of the club’s top players of all-time. The Posters will be available as official merchandising in the Benfica Store and will be used to promote special events.
A series of Posters developed to promote the new Benfica Museum, featuring some of the club’s top players of all-time. The Posters will be available as official merchandising in the Benfica Store and will be used to promote special events.
A series of Posters developed to promote the new Benfica Museum, featuring some of the club’s top players of all-time. The Posters will be available as official merchandising in the Benfica Store and will be used to promote special events.
A series of Posters developed to promote the new Benfica Museum, featuring some of the club’s top players of all-time. The Posters will be available as official merchandising in the Benfica Store and will be used to promote special events.
A series of Posters developed to promote the new Benfica Museum, featuring some of the club’s top players of all-time. The Posters will be available as official merchandising in the Benfica Store and will be used to promote special events.
We’re pleased to announce that a new — yet familiar — face is coming to Ad Age. Former Adweek reporter Tim Peterson is joining Ad Age this month to cover digital media, ad tech and entertainment out of our San Francisco bureau in the lovely Hearst Building at the corner of Third and Market.
Tim joins bureau chief Cotton Delo, who will continue to cover social media, marketing, brands, agencies and startups. It’s been a while since Ad Age has had more than one edit staffer in the Bay Area and we think now’s a good time to crank up our coverage there. Tim will take the lead on some great stories, including Marissa Mayer’s remake of Yahoo, Google’s attempt to turn YouTube into an entertainment powerhouse and the burgeoning tech community that is reinventing the ad business.
Tim’s slow, Spicoli-esque drawl is a giveaway of his southern California roots, where he grew up in the shadow of LAX. But he works fast: logging 421 bylines at Adweek since he joined 16 months ago. Some of his best stories included a look at Amazon’s ad business, Twitter’s talks with Hollywood and Yahoo’s deliberations over the fate of Right Media.
(TrendHunter.com) This unique birthday cake created by blogger Victoria Hudgins has short and sweet hidden messages inside. The typographical birthday cake has edible letters baked into it, making it the perfect…
“Todos temos sonhos de andar em florestas encantadas quando crianças. Nós tentamos recriar a sensação de ter uma experiência mágica para os adultos.” – Marshmallow Laser Feas
Adicionar um elemento humano em experiências high tech pode determinar o sucesso de uma tecnologia, pois a neutraliza e é justamente o que a torna tão especial e natural. Esse é um fato que está presente em todo o trabalho da Marshmallow Laser Feas, estúdio que cria experiências interativas e em tempo real.
Sua última instalação, Laser Forest, é um instrumento musical interativo realizado para a STRP Biennale em Eindhoven. O projeto consiste em uma floresta com mais de 150 varas de lasers interativos. Ao tocar nas varas, os usuários podem acionar sons e luzes, tornando a peça um instrumento colaborativo e também um grande parque de diversões.
“Há um lado emocional e humano na tecnologia. E é isso que estamos tentando abordar em cada projeto.” – Marshmallow Laser Feas
A instalação foi desenvolvida para levar aos adultos aqueles sentimentos de curiosidade e maravilha que são tão vivos e evidentes nas crianças. Montada dentro de uma fábrica antiga e vazia, a peça se transforma em um ambiente lúdico, que envolve e fascina a todos.
O projeto existe também como performance. A primeira apresentação se deu na abertura da STRP Biennal, onde 12 crianças moveram-se pelo espaço em uma coreografia que acionava os sons e os lasers de forma a tocarem uma canção.
Marshmallow Laser Feas tem por objetivo borrar as barreira entre arte e tecnologia. Enquanto as máquinas são vistas como frias, distantes e processuais, o estúdio redefine essa percepcção atraés de interações lúdicas, jogáveis e que brincam com luz, som, espaço e movimento – literalmente. Assim, as interações não são apenas roboticamente executadas, mas de fato natuais e ligadas ao sentimento de cada um.
A ideia era aproveitar senso de curiosidade, proximidade e maravilha das pessoas e deixá-las explorar isso em um ambiente mágico e de brincadeiras.
Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young & Rubicam thanking consumers for "coming back" to the troubled retailer just two weeks after an ad apologizing for missteps under ousted CEO Ron Johnson. Many web commenters have posed the obvious question: "Isn't it too soon to say thank you?" Sure is. Just do the math, Einstein! Penney is set to release first-quarter earnings this week that reflect a 16 percent sales slump following a $4.3 billion loss in sales last year. In fairness, the chain has begun making changes under new CEO Myron Ullman, reviving coupons, sales and its St. John's Bay collection. And its recent mea culpa and #JCPlistens social outreach campaign have been well received. Still, two weeks of anything—and Penney offers no particulars—won't right this ship. Heck, even two good quarters probably wouldn't be enough. That doesn't mean I don't applaud JCP's moxie. For all its muted, mom-centric imagery, the new spot bespeaks a certain swaggering style—i.e., "We're back because we say we're back!" At least there's some substance here, with Penney returning to its roots and focusing on core values. That beats another troubled retailer's strategy of tossing Robin Thicke and phallic symbols into a video and hoping for the best.
É preciso um olhar (sem trocadilho, juro) um pouco mais demorado para sacar os detalhes dessa campanha impressa. A mensagem é simples: “Crianças choram, mas não é culpa do shampoo”, mas a aventura visual é interessante.
As cenas formam olhos, retratando situações que provavelmente acarretarão em choro de criança. É uma campanha impressa feita digitalmente, mas que poderia até se transformam em objetos físicos.
(TrendHunter.com) The Genius Math Clocks can be slightly confusing. Your math skills will be put to the test with this piece. Stumping your friends and family can be fun, but only if you can understand the equations…
The dream of interactive TV has been around for almost two decades. We’ve imagined a TV that allows us to transition seamlessly from watching a Yankees game to pulling up a music video on demand to ordering an advertiser’s product. But iTV as we conceived it remained elusive for the brightest of minds, even for the likes of Steve Jobs.
But today’s TV is increasingly a laptop, mobile or tablet experience, unless it arrives on a “proper” TV screen through a broadband-enabled device like an Xbox or Roku. It’s not coming through the cable operators that, at one time, were thought to hold the keys to iTV. In fact iTV is already here, all but ready to deliver everything we’ve been waiting for. We’ve just been waiting for it on the wrong screen.
Nielsen’s March Cross Platform Report recently dove into the deep end of this trend, describing the five million homes in the United States that it classifies as “Zero TV” because they eschew traditional cable or satellite viewing — often for streaming alternatives. Two-thirds of these “Zero TV” homes consume video content on other devices, and the distribution across age groups of “Zero TV” homes is not as concentrated as you might think. Almost two-thirds are age 44 and under, but a healthy chunk — more than one-third — fell into older demographics.
The visitors at the MCHI Property Show 2013 had a blast while experiencing different elements of Mumbai in this surreal zone. They travelled inside future Mumbai, took blessings from Lord Ganesha, Broke the Dahi handi, The Dabbawala delivered them lunch and could play the hero inside a Bollywood action shoot.
Coup de cœur pour le nouveau spot appelé « Le Centaure » pour la marque Honda réalisé par l’agence DDB Paris dans le cadre du Touquet : plus de 1200 pilotes de moto s’affrontent dans un course effrénée sur la plage. A découvrir grâce à de superbes images et en vidéo HD dans la suite de l’article.
Dentsu Inc. has unveiled a plan to significantly boost business from markets outside of Japan, part of a new five-year strategy that comes on the heels of its recently completed acquisition of UK-based Aegis Group.
The company also announced on Tuesday earnings for the financial year ended March 31. Revenue rose 3.9% in yen while net income was up 22 .9%. Converted to U.S. dollars, revenue for the year slipped slightly — less than 1% — to $4.2 billion. Net income in dollars rose 17.3% to $439.7 million.
The Tokyo-based company said it was helped domestically by the positive effects of Japan’s gradual recovery from the March 2011 massive earthquake and tsunami, along with government eco-car subsidies. The rapid weakening of the yen was also cause for optimism.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
