DDB Paris Makes Children Cry for Doctors of the World

DDB Paris launched a campaign for NGO Doctors of the World calling on viewers to “Make A Child Cry.”

That may sound pretty awful, but the tagline refers to the fact that children often cry during routine medical procedures needed to stay healthy, like vaccinations and blood tests. Since, according to text near the conclusion of the 30-second broadcast spot “One child dies every 7 seconds due to lack of medical care,” pediatricians everywhere are actually doing a world of good by setting off the waterworks. The spot opens on shots of several children crying, followed by the message “Make a child cry.” It’s an approach designed to shock viewers into paying attention, since a more straightforward call for help would be easier to ignore. Shortly after the text, the camera pans out to reveal the source of the children’s tears: medical professionals administering vaccinations and other procedures that can be painful for kids.

The ad, which made its online debut earlier in the week, will run on broadcast in France, Germany, Canada, Spain, Argentina, Netherlands, Greece, Portugal, Switzerland and the U.K. It is supported by print and social components, the latter based around the #MakeAChildCry hashtag. We’ve included an example of the print campaign below.

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Credits:

Advertising Agency: DDB, Paris, France
Executive Creative Director : Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
TV Producer & Achat d’Art: Marine Rolland
Sound: Studio 5
Digital Producer: Alice Kraft
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Director / Photographer: Achim Lippoth
Production company: Magali Films

DDB Paris Enlists ‘Man Who Died the Most’ to Reach Potential Organ Donors

ddbparisCall it DDB Paris’s version of “Dumb Ways to Die…” if you will, but the agency is getting both serious and a bit ridiculous to bring awareness to the young folks out there about the importance of organ donations.

The DDB Paris team recently teamed up with Wanda director Steve Rogers to introduce to a character named “Robert Cronejager,” an actor who’s unfortunately typecast over the course of his career as “The Man Who Died the Most.” In movies.

Here’s the ad, which touches on the organ donation issue as an afterthought of sorts:

Who needs The Most Interesting Man in the World when you’ve got a guy like Cronejager who ends up dying whether playing a warrior, a mobster or a cowboy?

While paying homage to celluloid fatalities both classic and modern (nice take on American Beauty), DDB Paris’s digital campaign for France’s Biomedicine Agency aims to reach the 16-25 demo with the intention being to inject some humor to help foster and ease conversations between young adults and their families about being an organ donor.

The boatload of pop culture references may go over some viewers’ heads, but at least the minds behind the campaign bring some levity to what could be an uncomfortable topic.

Agency: DDB Paris
Account Management: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric
Producer: Damien Fournier-Perret
Strategy: Sébastien Genty
Art Director: Nicolas Malcorps, Alexis Benoit
Copywriter: Alexis Benoit
Executive Creative Director: Alexandre Hervé
Planner: Sébastien Genty
Director: Steve Rogers
Production Company: Wanda

Honda – Le Centaure

Coup de cœur pour le nouveau spot appelé « Le Centaure » pour la marque Honda réalisé par l’agence DDB Paris dans le cadre du Touquet : plus de 1200 pilotes de moto s’affrontent dans un course effrénée sur la plage. A découvrir grâce à de superbes images et en vidéo HD dans la suite de l’article.

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Lipton Ice Tea – Tokyo Dancing Hotel

Voici le nouveau spot pour la marque Lipton Ice Tea signé DDB Paris. Une campagne mondiale mettant en scène l’acteur Hugh Jackman dansant énergiquement dans un hôtel de Tokyo. Une réalisation de Michael Gracey (Partizan) et une diffusion prévue en France le mois prochain.



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Previously on Fubiz