At Univision Communications’ upfront presentation, President-CEO Randy Falco posed the question “What’s better, more or less?” Mr. Falco was playing the role of the deadpan moderator in a commercial spoofing AT&T’s ubiquitous TV campaign in which four small children debate why it’s better to have more, or be faster.
In the Univision version, Mr. Falco horrifies the kids with a scenario in which they go into a donut shop but get only half a donut. The kids rant charmingly about ridiculous, mean people who would steal their money by giving them less than they paid for.
O artista francês Bernard Pras trabalha com obras quase que inteiramente dentro do domínio da anamorfose, que significa “sem forma” ou “deformado”. É um efeito em que uma imagem irregular ou disforme pode ser vista de maneira regular apenas a partir de um determinado ponto de vista.
Suas criações focam em instalações construídas com os mais diversos objetos do cotidiano, e passa a reinventar retratos de artistas e obras clássicas, personagens de desenhos animados, ícones da história da humanidade e personagens da cultura francesa.
A última obra de Bernard Pras, um retrato do tamanho de um quarto do ator Sotigui Kouyaté, foi feita com roupas, tintas, madeira, borracha e outros objetos encontrados.
Se vista de um ponto de vista normal, aparente uma imagem distorcida. A obra foi criada, na verdade, em dois planos: no chão horizontal e na parede vertical. Apenas quando vista através da lente da câmera é que o retrato fica inteiramente visível.
Abaixo, o vídeo mostra o processo de construção da obra, durante a instalação que a abrigou em fevereiro deste ano, no L’Institut Français em Ouagadougou, Burkina Faso.
Dependendo de que lado o espectador observar a obra de Pras, pode se deparar com ordem ou caos. O anamorfismo retoma a necessidade do olhar humano no dia a dia, pensando o mundo como algo que, às vezes, é preciso olhar duas vezes para entender.
“Uma questão que eu quero dividir é a experiência de ter uma primeira visão das coisas e depois perceber que há uma segunda visão” – Pras
Challenge:
Everyday more than 200 channels compete for the viewers’ attention on Pay TV.
How could the Discovery Channel stand out among so many options?
Idea:
We decided to use the remote controls in our favor. So we created a special button that transports viewers directly to the Discovery Channel, turning it into an easy and handy choice. The remotes were produced in partnership with a major Pay TV operator in Brazil and are being delivered to each of its new customers.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa, Kevin Zung
Copywriters: Luis Felipe Figueiredo
Production Company: Margarida Filmes
Audio Production: MugShot
Advertising Agency: AlmapBBDO, Brazil
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros e Andre Kassu
Co Creative Directors: Luciana Haguiara e Sandro Rosa
Art Director: André Leotta e Pedro Rocha
Copywritter: Leo Avila
Production Company: The GoodFellas
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Kevin Zung
Copywriter: Margit Junginger
Art Director: Widerson Souza
Illustrator: Zombie Studio
Art Buyer: Selma Momosse
Account Supervisor: Silvia Brihy
Advertiser’s Supervisor: Glen Valente, Priscila Stoliar
Account Manager: Ricardo Ferraroni
As a follow up to its beautiful From Love to Bingo which told a story of love in 873 pictures (and has received over 2.6 million views to date), Getty Images is out with 85 Seconds, a video that uses 105 video clips to tell an equally emotional love story.
The video, which tells the story of couple who meet as children, separate after graduation and then reunite as adults, touts the fact Getty has 63,113,983 seconds of video on hand for marketers
ABC will begin measuring advertising in videos viewed with mobile and tablet apps during a trial run with Nielsen, the network said at its upfront presentation to ad buyers Tuesday afternoon.
It will be the first test expanding Nielsen’s Online Campaign Ratings to mobile, allowing ABC to measure audience demographics and understand the reach and frequency of online campaigns within apps, according to executives. Nielsen’s online ratings currently include video viewed on computer and tablet browsers.
The move comes as ABC introduces a Watch ABC app that will allow cable and satellite TV subscribers to stream ABC’s live signal to mobile devices, in addition to the sort of on-demand video that has been the mainstay of network TV Everywhere apps until now.
Advertising Agency: AKQA, USA
Creative Directors: Michael Powell, Akira Takahashi
Account Director: Ed Davis
Senior Account Executive: Paul Chang
Senior Motion Designer: Andy Haynes
Director / Production Company: Psyop
Creative Director: Jon Saunders
Executive Producer: Lucia Grillo
Producer: Jen Cadic
Designers: Jon Saunders, Edward Laag, Kenesha Sneed, Ram Bhat
Editor: Cass Vanini
Storyboard Artist: Robin Nishio
Lead Technical Director: Todd Akita, Eban Byrne
Animation: Pat Porter, Kitty Lin, Eric Chou
Modeling: Dan Fine, Bryan Eck, Jordan Harvey
Rigging: Zed Bennett
VFX: Eban Byrne, Fabio Piparo
Lighting: Jonah Friedman, Andy Gilbert, Keith Kim, Oliver Castle, Andy Hara, Brandi Diminio, Michelle Ko
Lead Compositor: Nick Tanner
Compositing: Bo Kim, Tim Regan, Tobey Lindback
Flame Artist: Nick Tanner
Music Production Company: COPILOT Strategy Music + Sound
Music Producer: Jason Menkes
Music Arranger: Ravi Krishnaswami
Sound Design Company: Defacto Sound
Sound Designers: Dallas Taylor, Ken McGill, Samson Neslund
Music Licensing: Chris Parker / Brandracket
Last year, in celebrating its centennial with the Daily Twist effort, Oreo encouraged consumers to look at the cookie a little differently. Now, with its new “Wonderfilled” campaign out of The Martin Agency, the brand wants them to see the rest of the world with a new sense of awe.
This weekend, Oreo debuted a highly cheery, animated 90-second spot set to a catchy twee track showing how historically morbid figures–the Big Bad Wolf, a blood-sucking vampire–take a turn for the bright, with the help of the classic creme-centered cookie.
“It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective,” said Janda Lukin, Director, Oreo at Mondelez International, Inc.
ABC’s upfront pitch to ad buyers and press on Tuesday had big stakes: The network is poised to end the season last among broadcasters for 18-to-49-year-old viewers. Check out the replay of our live blog.
We get all sorts of work sent to us here at Adrants from companies looking to get some viral juice. Our army of ridiculously stacked, pleated-plaid miniskirt-wearing interns cull through thousands of submissions every day in search of something that might interest you or serve as a shining example of what the marketing industry is capable of.
Sadly, most of what we get is crap. To keep the office clean, that crap is neatly tucked deep inside the recesses of our interns’ cavernous cleavage (like this chick) until the end of the day when the girls relax, unleash their back-breaking pulchritude from the confines of their bras (and the contents within), take off their skirts and recline by the office pool.
Today, we received this ad for Dogswell Jerky Bars that aims to promote a premium jerky bar for dogs that contains 85% protein, 15% fruits and vegetable and 0% bad stuff. Hey, a talking dog can be funny but this ad is bad. We’re not quite sure what it is. Cheesy copy, weird effects. We’re just not sure.
We’re going to need some sizable cleavage in which to bury something this crappy. Thankfully, Nicole’s 36H cleavage will do just fine.
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