Hasta La Creative!

Challenge:
Everyday more than 200 channels compete for the viewers’ attention on Pay TV.
How could the Discovery Channel stand out among so many options?

Idea:
We decided to use the remote controls in our favor. So we created a special button that transports viewers directly to the Discovery Channel, turning it into an easy and handy choice. The remotes were produced in partnership with a major Pay TV operator in Brazil and are being delivered to each of its new customers.

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa, Kevin Zung
Copywriters: Luis Felipe Figueiredo
Production Company: Margarida Filmes
Audio Production: MugShot