Hasta La Creative!

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group’s Arena Media, but will keep the North American business with the incumbent, WPP’s Mindshare.

As you may know, Oklahoma City Thunder All-Star Russell Westbrook suffered a season-ending knee injury in the first round of NBA Playoffs. Instead of flying in for dunks, Westbrook has watched the rest of his team’s games with crutches by his side. And even though the Thunder are one game away from playoff elimination, Champs and Jordan brand have decided to launch a new Westbrook campaign, created by L.A.-based agency Zambezi and filmed pre-injury, as perhaps a sign of solidarity for their hobbled endorser. The above commercial will run for the next few weeks during the Conference Finals.

In the spot, a high school basketball player transforms into Westbrook on and off the court when he gets new Jordan gear from Champs Sports. The on-the-court part is great, but the off-the-court part may not be a good look for a high school kid – or any human being with two spoonfuls of self-respect, for that matter – since Westbrook is the guy who wears this in his free time. Regardless of the fashion lampooning or the fake glasses he wore regularly to post-game press conferences, the decision to keep the campaign alive after Westbrook’s injury is a cool gesture from the brands involved. Be on the lookout for more Westbrook spots as we head into the never-ending stretch of NBA Playoff basketball that precedes summer.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Art Director: Gabriel Mattar
Copywriter: Ricky Lupo
Agency Producer: Gabriele Sanchez-Palacio
Account Manager: Lennart Wittgen
Production Company: Tony Petersen Film GMBH
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Artist/Title Fritz Ratwg @ You Guys Music
Sound Design/Arrangement: Hesse Studios Berlin
Post Production: Arri Mitte Berlin

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

Details are still hazy on this one, but word from sources in the know is that Sarah Montague, who’s spent the last two years serving as SVP, marketing at Digitas, is assuming the role of managing director at Organic San Francisco. The latter, Omnicom-owned agency is keeping schtum on the matter for now, but Montague’s impending arrival ends a two-month search for Organic SF, which has been without an MD/GM since Alle Aufderhaar decided to go client-side.

As for Montague, during her two years at Digitas, first in Chicago, then in San Francisco, the exec headed up marketing efforts for the agency’s Kraft and Kaiser Permanente accounts. Prior to Digitas, she spent 15 months as SVP/group management director at Draftfcb on CRM and multi-channel efforts for Volkswagen. We’ll fill in the details when we get them.

New Career Opportunities Daily: The best jobs in media.

The “style conscious woman” is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.

Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Director: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Client Service Director: Peggy Wijtzes
Account Manager: Christine Van Der Schilden
Strategy Executive: Vincent Seeber
Technical Director: Sebastian Kersten
Technical Director: Eric Lammertsma
Manager Marketing/communications: Peter Zijlstra

Focus sur Carine Khalife qui a réalisé et produit cette superbe vidéo d’animation qui illustre le morceau ‘Blown Minded’, tiré de l’album Shapeshifting du groupe Young Galaxy. Un clip impressionnant et sombre qui a demandé énormément de travail et de patience. A découvrir en vidéo dans la suite de l’article.