Hasta La Creative!

Après Deskbox l’année dernière, le duo de designers Raw Edges a présenté lors du Salon du Design Milan 2013 une superbe création appelée « Bloom Bookshelf’, commande de British Council, permettant de ranger les ouvrages sur un objet ressemblant à un métier à tisser. A découvrir en images dans la suite

Car advertising account reviews are the stuff of legend — and legendary books.

So maybe I shouldn’t be surprised to read Adweek’s look at Cadillac’s current review. It doesn’t really instill any confidence that a coherent decision will be made.

I could quote at length all the red flags I see in this interview, but you really have to read it for for yourself. A few highlights:

Multiple traditional agencies in a holding company being asked to pitch the account together. And in the case of holding company Publicis, their agency Fallon (the incumbent and recent winner of an Effie for its Cadillac work) being asked to defend the account against other Publicis agencies. Strategy and creative from different pitches with the potential to be mixed and matched, and the client insisting that nothing presented has yet to pass muster, because it’s all “iterative.”

There’s a lot of money, pride, prestige, egos, and jobs at stake. Frankly, I feel for anyone laboring in the lower ranks of agencies involved in this pitch. It may simply come down to the all-important “chemistry check.” And if you want a chemistry check, consider this: The decision-making client interviewed by Adweek has a Twitter account with only 15 tweets — 13 of them aimed at companies whom he feels have given him poor customer service. According to his official bio, he began his career at GM 22 years ago as a “financial analyst.” Which we all know is an ideal qualification to lead a multi-million dollar advertising account review.

The post Is Cadillac Conducting The Edsel Of Agency Reviews? appeared first on AdPulp.

Advertising Agency: BEI Confluence Communications, New Delhi, India
National Creative Director: Anwar Abbas
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee

The post Nippo Batteries by BEI Confluence appeared first on desicreative.

Depois do comercial que destacava o iPhone como a camera mais usada do mundo, a Apple lançou uma nova peça para lembrar de outro aspecto popular de seu gadget: a música.

O filme mostra diversas pessoas em diferentes situações ouvindo música no celular, assinando com: “Todos os dias, mais pessoas curtem música no iPhone do que em qualquer outro smartphone”.

Além do fato de lembrar a popularidade e influência de seu produto, é ainda mais importante destacar aqui como a Apple exibe a amplitude de seu público, sem foco em algum estereótipo ou target.

A criação é novamente da TBWA\Media Arts Lab.

Post originalmente publicado no Brainstorm #9
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