Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes

There’s a famous scene in Sleepless in Seattle where Meg Ryan’s character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. 

To celebrate White Day in South Korea (another romantic holiday a month after Valentine’s Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man’s affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a special message for his special lady:

With almost 2 million views on YouTube, it’s already a viral hit. As the guy places a Post-it on the window in front of her at the end with “OK?” on it, we’re all still wondering if she replies, “Uh, totally.”



South Korea Reinvents the Dining Car, Selling Groceries Right on the Subway

At least one South Korean subway train has been turned into a grocery store, according to photos from a confused tourist. And it's not just a little convenience store or standard food car, either—this thing has refrigerated meat and fish cases, and who knows what else. Is it a stationary grocery-store car, I wonder, or does it travel a route? Could there be a special grocery store line? Ideas like this might be impractical in some respects (try keeping your displays attractive in a regular store, let alone in a conversion job like this), but they open up so many other wonderful possibilities that it's worth the hassle to explore them. I mean, even a 7-Eleven car in the D.C. and New York metro systems would be awesome. Via PSFK.


    

The Beauty Recovery Room

Suivant actuellement un cursus de photographie au sein de la Rhode Island School of Design, l’artiste coréenne Ji Yeo a décidé de montrer avec cette série « The Beauty Recovery Room » l’envers du décor de la chirurgie esthétique, pratique courante chez les femmes en Corée du sud.

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South Korea Seeks Journalist’s Arrest in Defamation Case

Prosecutors said Choo Chin-woo had “spread false information” through articles and a podcast linking President Park Geun-hye’s brother to a relative’s killing.

    

Library Slide

Le studio d’architecture coréen Moon Hoon déjà présenté sur Fubiz, a imaginé l’excellente structure « Panorama House » située en Corée du Sud. Dans celle-ci, les équipes ont pensé avec talent une bibliothèque dans laquelle est intégrée un toboggan, permettant d’allier culture, amusement et design.

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Cyberattack Hits South Korean Banking Networks

Computer networks running three major South Korean banks and two of the country’s largest broadcasters were hit Wednesday in attacks that some experts suspected originated in North Korea.

HomePlus: Subway

HomePlus: Subway

Advertising Agency: CHEIL WORLDWIDE, Seoul, South Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriters: Jungho Hwang, Sua Lee
Art Directors: Kangwook Lee, Chaehoon Lee, Yooho Lee, Sanghun Yoo
Illustrator: Bom Communication

Friends of the Earth Korea: Smoke

Friends of the Earth Korea: Smoke

Advertising Agency: Ogilvy & Mather Korea, Seoul, South Korea
Creative Director / Copywriter: Yongsun Kim
Art Director: Chohee Yu
Illustrator: Chulwoong Choi
Chief Creative Officer: Wain Choi
Released: April 2008

Korea Animal Protection Society: Pull to release

Korea Animal Protection Society: Pull to release

Advertising Agency: Ogilvy & Mather Korea, Seoul, South Korea
Creative Director / Copywriter: Yongsun Kim
Art Director / Illustrator: Jongok Shin
Photographer: Yoonhee Choi
Chief Creative Officer: Wain Choi
Released: April 2008

Olympus SP-570UZ: Ultra zoom

Olympus SP-570UZ: Ultra zoom

Advertising Agency: Ogilvy & Mather Korea, Seoul, South Korea
Creative Director: Jaehyuk Jang
Art Directors: Suewon Chang, Hyoyeon Kim
Copywriter: Sunbok Lee
Illustrator: Hongjin Choi
Photographer: Boha Kim
Chief Creative Officer: Wain Choi
Published: May 2008