I’ll love you till the end came unexpectedly.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
I’ll get married once is never enough.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
I look forward to the baby is not mine.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
I love to be single is looking for partner.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
My career is the most important thing are my children.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
We’ve got everything we need a loan.
For all life’s twists and turns: Flexible financial plans.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
Intel has expanded its roster to Leo Burnett’s Arc Worldwide, which has won global digital shopper and retail marketing duties for Intel after a review, according to people familiar with the matter.
Omnicom’s Organic in San Francisco has previously worked with Intel on both portions of the marketer’s account. Organic declined to comment, but it’s understood that although the shop is losing business to Leo Burnett, it’s not off the roster; it will continue to support the company across a range of digital initiatives, including retail.
Intel works with a broad range of independent and holding-company owned shops, but it’s the first time that Leo Burnett’s made it onto the roster. A big focus of Arc’s work going forward will be handling global shopper marketing campaigns for Intel Core processors. It will also help market laptops, tablets, smartphones and Ultrabooks. The scope of the work is believed to include merchandising, point-of-sale, web content and mobile marketing.
With forthright honesty and humility, a new JCPenney ad acknowledges its missteps over the past year and humbly asks that people give them a second change.
The ad’s voiceover says, “It’s no secret. Recently, JCPenney changed. Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we’d love to see you.”
It’s not often a brand admits its mistakes but in today’s social media-fueled openness, honestly facing challenging situations rather than attempting to sweep them under the carpet is the smart way to go.
(TrendHunter.com) Designers and consumers alike are fascinated by the idea of curved touchscreens and the VEGA Phone is another concept that envisions how this technology would translate into a sleek new smartphone….
Fanta is launching global campaign that is designed to make the world a little more playful.
Created by agency Ogilvy & Mather, the campaign, dubbed “Play Fanta,” has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. “Saving the Source” tells the story of a group of teenagers who are on a mission to save “play,” after it disappears from their town — turning its citizens into sad, gray characters known as the “playless.”
Rolling out globally in 190 markets, the campaign is aimed at helping teens understand and appreciate the value of play. “At its core, Fanta seeks to be the champion of play for teens,” said Wendy Clark, senior VP- Sparkling Brand Center at Coca-Cola. “And science tells us teens need more play.”
Todo mundo sabe que o sobrenome mais popular do Brasil é Silva. Mas, e depois de Silva, o que vem? Apesar de não encontrar uma fonte oficial que saciasse minha curiosidade, apareceram Cavalcanti, Oliveira, Souza e Santos, cada hora em uma posição diferente. Na Bélgica, entretanto, o terceiro sobrenome mais popular é Maes, que é também o nome da segunda marca de cerveja mais vendida por lá. Para aumentar as vendas e divulgar o produto, a TBWA de Bruxelas sugeriu que a marca oferecesse 1 barril de cerveja para todos os Maes do país.
Cada pessoa com o sobrenome Maes recebeu pelo correio um código que garantia o seu barril. Para resgatar o brinde, bastava acessar a página da marca no Facebook, inserir o código e escolher a data, local e 20 amigos para compartilhar o barril. De repente, os Maes se tornaram super populares na Bélgica, com todo mundo querendo ser amigo de alguém com esse sobrenome. Houve, também, quem resolvesse trocar o sobrenome – foram 7 mil novos Maes que ajudaram a tornar esse o sobrenome mais popular do país.
Em seis semanas, foram 500 mil pessoas impactadas pelo aplicativo. Em apenas 1 dia, a Maes triplicou o número de fãs no Facebook e apesar de a Bélgica ter pouco mais de 11 milhões de habitantes, a fan page da marca foi uma das mais acessadas do mundo.
Post originalmente publicado no Brainstorm #9
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Sir Paul Smith likes to use a pencil and paper because from a “mistake can come an idea”. Creative inspiration can come from the weirdest things – marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.
Life just got more stressful for the workers at a Domino's Pizza restaurant in Salt Lake City. That's because that particular location is the guinea pig for the chain's new Domino's Live experiment, dreamed up by Crispin Porter + Bogusky. The agency has installed five cameras at the store to show workers making the pizzas in real time—kneading the dough, adding the toppings, popping the pies in and out of the oven. All through the month of May, anyone who orders a pizza online from any Domino's nationwide will be directed to DominosLive.com, where they will see … well, people making someone else's pizza, not yours (unless you happen to live near that location). The single-store pilot program went live today at 1 p.m. ET (11 a.m. local time), and so far we can see … hmmm, yep, there's some pizza being made. The footage is almost comically boring, but I suppose that's what you get with "transparency"—an inside look at a pretty tedious process in action. CP+B should have used hidden cameras instead. Then we might be in for more of a treat.
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Quarterly revenue fell at Time Warner’s magazine and movie divisions, partly offsetting gains at Turner Broadcasting and HBO.
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JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest new commercial—the first work from JCPenney's new lead creative agency, Young & Rubicam in New York—the retailer admits that it's troubles are "no secret," but that it's committed to winning you back.
The voiceover says: "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you." The spot ends with the full JCPenney name, and the lines "Come back to see us" and "We're listening on Facebook."
One viewer responded on YouTube by writing: "Thank you for admitting your mistake! My friends, family, and I will be shopping? here again!" See how easy that was!
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Rei Inamoto is behind some of the most innovative and varied projects in adland, from building out Delta Airlines’ travel apps to leading the charge on Future Lions, the Cannes seminar that features some of the best student work in the world.
He’s also prolific: He was named to the Creativity 50 last year, and honored at the AAF’s 40-under-40 gala.
But sometimes, it’s his lesser-known achievements — like his awesome collections of star-decorated shirts — that make for more interesting reading. Below, we list six things you probably don’t know about the AKQAcreative chief.
Anheuser-Busch InBev is about to crank up some more music marketing.
The brewer, which has put major resources behind “Budweiser Made in America” Labor Day Music festival festival, is rolling out a program called “Bud Light Music First” that will culminate Aug. 1 with one concert in all 50 states.
The event, called “50/50/1,” will be staged everywhere from Anchorage, Alaska to Albuquerque, N.M. and feature acts including Kendrick Lamar, Sublime with Rome, Alex Clare and the Flaming Lips. Bud Light will promote the event on MySpace, which will host a hub for the program in which fans can get concert updates, listen to featured artists and download a special app that can be used to win prizes, including concert tickets.
Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, “arguably the most racist commercial in history.”
The ad, indeed, carries racist overtones with a white women — who appears to have been assaulted — attempting to identify her assailant from a lineup of black men…and a talking goat who urges her not to spill the beans with various threats.
The ad, created by Tyler The Creator of Odd Future, is part of a series of Mountain Dew ads which feature the wise-cracking goat.
This particular ad features the members of Odd Future and, we assume, was created to appeal to followers of the band and its style of music.
For its part, a Pepsi rep told AdWeek, “We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”
Good luck with that, Pepsi. The internet being, well, the internet…once something’s up, it’s up forever.
What has Twitter unleashed with its new video platform, Vine?
For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli.
Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist busy exploring what the platform offers.
The post Micro Spots Are Growing On Vine appeared first on AdPulp.
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